Pay-per-click (PPC) ads are a great way for your business to reach valuable leads interested in your company. By using PPC call tracking, you’ll create more effective ads that drive better results for your business.
On this page, we’ll provide you with the basics on how call tracking for PPC works and the five benefits of using call tracking for your business. If you need help getting started with PPC call tracking, call us today at 888-601-5359 to speak with a strategist about your customized plan.
Let’s dive in!
Free Call Tracking
Transparency is one of our core tenets at WebFX. We want all clients to know where each web lead comes from and, ultimately, precisely what the ROI of their campaign is.
That's why we offer free call tracking for all clients to help keep them informed of what campaigns are making the phone ring throughout the month.
Typical Call Tracking Service
WebFX Call Tracking
Free for Clients!
How does PPC call tracking work?
PPC call tracking is a great way to help you merge data from phone campaigns with your existing data to help you create more effective campaigns.
To start using call tracking, you will purchase one or more numbers that will forward to your business line. These numbers can be local or toll-free.
When you use call tracking for PPC, you can purchase as many numbers as you need. You’ll want to give a unique number for each PPC campaign or landing page to make tracking easier. You can set up these numbers to display in your PPC ads, on landing pages, and other locations.
With PPC call tracking, you can set up dynamic number insertion. This is a simple script on your website that changes the listed phone number seen by different visitors. The number that appears on the page gets picked from the bank of numbers you’ve already purchased.
Specific qualifications trigger these phone numbers. Some numbers get triggered by someone’s geographic location, landing page, referral point or specific PPC ad, or keyword used.
5 benefits of using Google PPC call tracking
If you’re looking to use PPC call tracking, then you’re probably interested in focusing your efforts on Google PPC call tracking, as Google Ads is one of the most popular ad networks. It’s also a great way to help your business grow.
Here are five benefits you’ll gain from using Google PPC call tracking:
1. You can track sources
One of the biggest benefits of PPC call tracking is the ability to track the sources of calls.
When you use call tracking, you can see how your audience found your business. Each phone number gets tied to a specific campaign, so when someone calls through a particular number, you know the origin of that person’s call.
This is useful when you’re running multiple PPC campaigns. It helps you see which ones are driving valuable results for your business.
You’ll know which ads appeal to your audience and get them to call your business. It’s a great way to track how your audience interacts with your PPC advertising campaigns.
2. You can conduct split testing
When running an advertising campaign, you need to test your campaigns. The first copy of your ad will rarely be the best version. By running testing, you can see which PPC ad offers the most value to your audience.
With call tracking, you can assign a unique number to both versions of your ad. Your unique number can help you determine which version is bringing more leads to your business. It’s a great way to help you see which ads are better for your business.
3. You can obtain call data
Whenever you run an advertising campaign, you want to ensure that you’re targeting the right people. By running an advertising campaign, you can learn more about your audience and know who is interested in your ad.
When you run a PPC call tracking campaign, you can learn more about your audience. For one, you’ll capture caller names and phone numbers. This helps you see who is interested in your business, which lets you refine your targeting options.
In addition, you will also see peak call hours. This helps you understand when your audience is most likely to interact with your business. It makes it possible for you to refine your campaign to reach them at better times.
PPC call tracking is a great way to improve ad targeting. It will help you create a better campaign for your business.
4. You will obtain keyword data
A big part of PPC is keyword selection. You must choose keywords for your PPC ad so that it appears in relevant search results. If you want to reach relevant leads, you must integrate keywords they are using to conduct searches.
With call tracking, you can see which ads are driving the best results for your business. You’ll know which phone numbers have the highest call volume. From that point, you can analyze the keywords on that ad to better understand the types of keywords that drive traffic.
When you know which keywords drive valuable results, you can adjust your bidding and targeting to go after more relevant keywords. This will help you bring in more qualified calls for your business.
5. You can monitor your campaign performance
With call tracking, you can more accurately measure the number of conversions you get for your business. You can track how many people call your company and convert. It helps you put a dollar figure on every campaign you run.
When you can monitor your campaign’s performance, you can improve your campaign. It allows you to make smarter choices about where you invest your money. You’ll know which keywords, ad messages, and landing pages are driving the best results for your campaign.
By investing in call tracking for PPC, you’ll have a more accurate grasp of your return on investment.
What should I look for in PPC call tracking services?
If you’re ready to start using PPC call tracking, you’ll want to find the program that’s right for your business. When you look into different call tracking services, here are a few characteristics you’ll want to see:
- Dynamic call tracking
- Platform integration
- Tracking through keywords
- Call recording
- Call duration
- Source tracking
All of these features will help you have a successful PPC call tracking campaign.
With programs like CallTrackerFX, it’s easy to get all these features in one place. When you look at different call tracking services, ensure that your package has these features to drive the best campaigns.
All WebFX Campaigns Include:
- One Dedicated Account Manager
- Free MarketingCloudFX Access
- Access to 300+ Experts
- Transparent Project Management Schedule
- Monthly Reporting
- Free Call and Lead Tracking
3 tips for using PPC call tracking for Google Ads effectively
Call tracking for PPC is a great way to help your business grow. If you’re ready to start driving valuable results, check out these three tips for running an effective Google PPC call tracking campaign.
1. Test your phone numbers
The last thing you want is for someone to try and call your phone number and for it not to work. Before you launch your PPC campaigns, test your phone numbers. Ensure that your numbers are working and typed in correctly.
Errors are possible with phone numbers. To be safe, call all your phone numbers to ensure they’re working and that you get routed to the right place. This will help you avoid calling errors and losing leads.
2. Use local numbers
As we stated previously, you have the option to use local or toll-free numbers in your campaign. If you want to drive the best results, use local numbers. Local numbers are more effective at getting people to find your business.
This is great for companies that have a local presence or a national presence. If you have a national presence, local phone numbers are more appealing because it makes you look like a local business.
When people see a 1-800 number, they automatically think of being put on hold and having to wait a long time to speak with someone. It can deter people away because they feel like their experience isn’t personalized.
With local phone numbers, people feel like they’re contacting the local branch of your national business. It’s more appealing to your audience. If you have a local company, they’re more likely to call a number that has a local area tag on it.
By using a local number, you’ll drive better results for your business.
3. Route calls to team members
When your business is in operation, it’s essential that you connect your callers with team members. It’s important to get your audience connected with someone who can speak to them about specific information, like pricing, account information, and more.
It’s crucial that you route your calls to sales reps who can close leads for you. You may have someone with a certain area of expertise, for example. Route your calls strategically to ensure maximum conversions.
This will help you drive the best results for your business. You’ll make it possible for your company to earn more conversions that will grow your business.
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WebFX will help you start implementing PPC call tracking
PPC call tracking is an excellent way for your business to obtain leads. You’ll know which campaigns are effective at driving results for your company. At WebFX, we have over 20 years of experience running successful PPC campaigns.
We’re a full-service digital marketing company that specializes in creating customized PPC campaigns. We have a team of over 200 experts that will bring their knowledge and expertise to your campaign. We’ll help you create a campaign that is unique to your business.
If you’re looking for a company that drives results, look no further than WebFX. In the past five years, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. We focus on creating campaigns that help our clients grow their business.
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Get started with PPC call tracking today
If you’re ready to start obtaining more valuable leads through PPC call tracking, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to hearing from you!