What is PPC?
PPC ads are paid advertisements that appear at the top of the search results. They are tagged with the word “ad” to indicate paid content.
To start using PPC ads, you must create your ad’s layout. You decide the information you want to include in your ad. Google allows you to add ad extensions to your listing to make it more interesting and engaging for your audience.
You will also need to choose the keywords for your ad. When users conduct searches, keywords trigger your listing to appear in the search results. You must choose relevant keywords to ensure that your listing appears in front of relevant leads.
Focus on long-tail keywords for your listing. These are keywords that contain three or more words. Long-tail keywords produce better results for your campaign because they attract more relevant leads for your Columbus business.
Once you have your keyword selected, you’ll bid for your ad’s placement. You’ll set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.
Your maximum bid and quality score determine your ad’s placement. Quality score is calculated from factors like clickthrough rate (CTR) and ad relevancy. You want to have a high quality score to get a better placement.
Once you have your placement, you can launch your campaign and begin attracting valuable leads.