What is PPC?
PPC ads are paid ads that appear in search engine results. They appear at the top of the results, above the organic listings. These listings are tagged with the word “ad” to indicate they are paid listings.
PPC operates on keywords that trigger the ad to appear in search results. When users conduct searches, they use keywords to find relevant results. They want to generate results that fit their query best.
The first step of PPC is to select keywords. You want to use keywords that your audience is using so you can draw in credible leads.
Once you have your keywords selected, you’ll bid for your placement. You’ll need to set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.
One of the best features of PPC is that you only pay when people click on your ads. This means that you are paying for credible leads to visit your site and check out your products. You aren’t paying for impressions, but for people who are really interested in your Boston business.
Your maximum bid and quality score will determine your ads’ placement. Once you have your placement, you can start running your campaign.
Traffic attracted through PPC advertising yields 50% more conversions than organic advertising.
Are you leveraging PPC in your marketing efforts? Let’s get started.
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WebFX is a top Boston PPC management company
PPC can earn your business many new leads and conversions to help it grow. If you want to make the most of PPC, you need to create an effective campaign.
At WebFX, we know how to create PPC campaigns that drive results. We have a team of 500+ experts that have years of experience creating successful PPC campaigns. Our award-winning team is Google Ads Certified and will help you create a campaign that drives in leads and conversions for your Boston business.
We deliver results. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on putting our clients’ success first before everything else.
If you decide to expand your campaign, we can help you do that too. As a full-service digital marketing company, we offer other services like email marketing, search engine optimization (SEO), and social media marketing. This means that you can get all the services you need, now and in the future, all in one place.
At WebFX, we know that your budget is crucial to your Boston business. To help you pick the plan that works best for you, we offer transparent pricing. We share our prices, so you can figure out what fits best with your budget.
Other Boston PPC companies hide their prices from you, which makes it difficult to know exactly what you’re getting and at what cost. Our company believes in being up front with our clients, so you can decide on services that fit your needs. You will always know how much your services costs and what is included in your package.
Many of our clients have experienced success with our company. We have over1,020 client testimonials that attest to the great work we do for them. Check them out to see what it’s like to partner with a top PPC company like WebFX!