When you run a PPC campaign, you are in complete control of your campaign, such as the time of day it runs. You’ll want to run it when your leads are most likely to be online and see your ad.
You can also choose how your ad looks. Google’s PPC program, Google Ads or Google Ads, enables you to add different elements to your ad, such as a phone number, additional links, and other features to make it look more interesting.
PPC also enables you to control how long your campaign runs. You can either run your campaign until you reach the end of your budget, or you can base it on the number of clicks you want to receive. This allows you to tailor your campaign to what fits best for your Boston business.