Web Traffic is Crucial – Check Yours! | Website Traffic Checker
As a business, one of the best ways you can measure your success is the amount of traffic that your website attracts.
Website traffic is a benchmark for the success of your business because it is the catalyst for many important metrics including conversions and brand awareness.
Your website is a place where users can learn about your company, your products and your services. This information helps customers decide whether or not what you offer makes you a good match for their needs.
That being said, your website can make or break the relationship you have with your site visitors. It can turn them away from your products or convince them that you’re a great fit.
On this page, we’ll talk about why you should track your website traffic, WebFX’s proprietary tool, and more on why website traffic is crucial to your business.
If you’d like to learn more about increasing website traffic before reading on, you can contact a strategist at 888-601-5359.
Why you should track website traffic
Tracking your website traffic means more than just knowing how many people visit your site.
Though the number of people that visit your website is a metric you’ll see, you’ll also glean other important information.
You’ll also learn where your traffic is coming from, what pages they visit within your site, how long they stay on a page, and more.
Website traffic is so important to track because it lets you in on key insights that allow you to learn the behavior of your site visitors. When you know how users behave on your site, you can start to learn and adapt to what they like, what they’re most likely to click, and the kinds of pages that get the most traffic.
Those that don’t track website traffic miss out on learning about their site visitors, which means they miss out on potential leads and loyal customers.
If you want your website to increase conversions, build a customer base, and increase brand awareness, tracking your traffic and learning your audience is a must.
Don’t all website visitors behave the same?
Many website owners shy away from tracking their traffic because they think that all web users behave the same. You may think that all users are more prone to click a red button than a blue one, are more likely to read on if there are images or will stay on the page longer if they watch a video.
All of these things may be true, but if you execute them incorrectly, they won’t work. Period.
This is why tracking your traffic to pinpoint their behavior is so important.
For example, you may find that for some reason, your target audience reacts better to buttons that say “Buy now,” as opposed to “Learn more.”
You might also learn that videos showing how to use your product perform better than product overviews.
This is what we mean when we talk about user behavior. Of course, it’s about pinpointing how they behave in general terms like clicking buttons above the fold, but it’s also learning and paying attention to the small details that make the general elements effective for your target audience.
Some of our client Successes
+95% case study ▸ IncreasedConversionRate by
+37% case study ▸ IncreasedLeadsGenerated by
+60% “We measure our success by how much we WOW our clients.”
Bill Craig WebFX President
How does website traffic and SEO relate?
You may wonder how website traffic directly correlates to the health of your search engine optimization, or SEO. Let’s first cover SEO basics.
SEO is the process of improving your website so that it ranks higher in search results. If you have a great SEO campaign, your page will rank exponentially higher than it would without an SEO campaign — which is extremely important to the health of your website.
If your website doesn’t rank on the first page, you can stop counting on boatloads of traffic because you just won’t see it. In fact, the first page of search results receives 95% of web traffic.
So if you’re looking to increase your website traffic, ensuring that you have a great SEO campaign in place is a must.
Your SEO campaign will include things like:
- Targeting keywords
- Building links
- Creating a great user experience
- Improving page speed
- Creating beneficial content
All of these improvements work together to increase your ranking in search results, which will, in turn, increase your website traffic.
At the end of the day, it’s fair to say that a great SEO campaign means increased website traffic.
Tracking web traffic with GA
One of the best ways to track your website traffic is with a tool like Google Analytics, or GA.
The GA platform can let you in on a ton of great information that can help you create the best possible pages for your audience — which means you’ll increase your website’s traffic.
Let’s go over the different information you can see within GA.
GA allows you to see where your page views are coming from in real-time. You can see what traffic is organic, direct, and referral.
You’ll also be able to see the number of page views per minute, per second, the source of the traffic, and the percentage of active users that come from each source.
You’ll also be able to see how many pages on your website are active, meaning how many pages have visitors. You’ll be able to see how many users are viewing your website on a desktop, a mobile device or a tablet in real-time.
This information can help you decide how you should be structuring your pages to accommodate every user. For example, if you have even a small percentage of mobile viewers, you ensure that your website is responsive on all devices.
This will help to boost user experience (UX) since users accessing your website from a mobile device will still be able to have a great experience.
Better UX means higher rankings. And you know what higher rankings mean — more traffic.
Perhaps one of the most beneficial tabs in GA is the landing pages tab. You can find it under “Behavior,” then “Site content.”
This tab offers a great information to help you cater your website to your target users.
For example, you’ll be able to see the average session duration on any given page, how many conversions a page had, or how many new sessions there were.
If conversions are down on a specific page, take a look at your calls-to-action, to ensure that they’re effective.
You can greatly improve your pages using these small pieces of information to gain more website traffic.
What does our tool do?
Though GA is a great tool to gain super-specific information about your website pages, our tool offers advice on how you can improve your pages and gives you a more general overview of your SEO campaign’s health.
Use our free SEO checker to understand how your website is performing in terms of SEO and potential traffic. Simply enter your website’s URL, a keyword that you want to analyze, and your email address. Within seconds of clicking the “Scan now” button, you’ll get a PDF copy of the results sent straight to the email provided.
You’ll receive a report that shows you how many good signals your page has, how many issues were found, and an overall page grade. And that’s just the beginning.
You will also get a report on the speed of your site, which will tell you information like whether or not your page loads fast enough, if the size of your page is effective, and if you have a fair amount of file requests.
Our tool even grades URLs, title tag, and description tags. In addition, analyses are performed for images, code, copy, social media, and mobile.
Use the SEO checker to steer your campaign in the right direction and increase your website traffic.
Why is our tool useful?
When you use our tool, you’ll get a free detailed report of your website’s SEO. This information is invaluable when trying to increase page traffic since SEO and website traffic are so closely linked.
Our tool will give you suggestions as to how you can improve your SEO campaign to ensure that your website pages are ranking as high as possible, leading to the most amount of website traffic.
Not only is our tool beneficial for checking up on your own website’s SEO, but you can use it to compare your website against competitor sites, as well. This can help you understand what they’re doing well that you’re not as well as why they’re ranking better or worse than you in search results.
You’ll also be able to speculate on whether or not they’re getting more website traffic than you are based on your free SEO report of their website.
Want to earn more website traffic?
If you want to increase your website’s traffic, you’ve come to the right place.
WebFX knows SEO, and we can help your website pages rank highly in results pages to ensure that they’re getting the most traffic possible.
If you're interested in our services, contact us today for a free quote!