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Top-of-the-Line SEO Services for Health Insurance Companies

The health insurance market is competitive, so you need some way to stand out online. Search engine optimization (SEO) is the solution. This strategy enables you to gain more visibility in search results and outrank your competitors.

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hours of insurance marketing experience

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insurance marketing experts on staff

Get a dedicated account manager backed by experts in SEO, PPC, and more!

500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

SEO services for health insurance companies from WebFX

Explore WebFX’s full-service SEO services for health insurance companies below:

research icon with magnifying glass. Keyword research and optimization

research icon with magnifying glass. Keyword research and optimization

When people search for things in Google, the terms they type into the search bar are called keywords. These keywords are a crucial element in SEO because they help your content rank for relevant search results. By inserting relevant keywords into your content, you help people discover the helpful information on your site.

But finding the right keywords to target isn’t always easy, which is why WebFX makes keyword research a core element of our SEO services for health insurance providers. When you partner with us, we’ll help you find just the right keywords to target in your content.

Once we’ve helped you come up with the best keywords, we’ll also help you integrate them successfully into your web content to help you rank in the right search results.

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Write icon with pencil and paper. Copywriting

Write icon with pencil and paper. Copywriting

While there are many external SEO factors that contribute to Google’s algorithms, your page’s content is one of the most fundamental ranking factors. Your content must appeal to both users and algorithms.

WebFX can satisfy that need with our copywriting services. Here are some ways our copywriting team can make your written web content more search engine-friendly:

  1. Search intent: We can write your content to focus on the user search intent and what users want to find when looking up those keywords.
  2. Internal links: We’ll help incorporate internal links to other pages on your site to help Google discover, crawl, and index other pages on your site. As a bonus, these links help users stay on your website longer!
  3. Formatting: We can make your content more user-friendly by using things like white space and bulleted lists to make content easier to read, thus encouraging more people to engage with your content.

Website icon. Backlink acquisition

Website icon. Backlink acquisition

One of the best ways to boost your rankings is to create reputable content that helps you earn backlinks. When a reputable site links to you, it indicates to Google that your content is valuable and reputable too.

To earn backlinks, you’ll need to reach out to other websites — but you don’t have to do it alone. When you partner with WebFX, we’ll work with you to find the best websites to reach out to, and then help you reach out to these companies

We’ll help you get connected with high-quality industry authorities, so you can earn high-quality backlinks that help boost your site’s ranking in search.

Blue and teal rocket Page speed optimization

Blue and teal rocket Page speed optimization

Did you know that 83% of online users expect web pages to load in three seconds or less? If your website doesn’t meet this expectation, you’ll probably see quite a bit of your traffic hitting the “back” button — which will signal Google to rank you lower.

To avoid this, WebFX can help you take the necessary steps to speed up your page load speed. Here are a few of the ways we’ll help you improve your load times:

  1. Compressing images
  2. Caching web pages
  3. Limiting redirects
  4. Minifying code

With our services, we’ll have your site optimized and loading faster to deliver a better user experience and higher rankings.

Puzzle piece icon. Image optimization

Puzzle piece icon. Image optimization

Are the images on your website contributing to your SEO? If you aren’t using alt tags, they probably aren’t — and if they aren’t compressed, they may even be hurting it.

WebFX can help you turn your images into valuable assets. We start by creating alt tags — short, descriptive blurbs — for all your images. That will allow Google to understand the context of your images and understand their relevancy to your page.

Then we can help you compress all your images to keep the file sizes from being too large. Large file sizes slow down your site load time, and you don’t want to deal with that if you can avoid it.

Desktop Icon with Mobile Icon hovering over it. Responsive design implementation

Desktop Icon with Mobile Icon hovering over it. Responsive design implementation

Over half of all Internet traffic comes through mobile devices. On top of that, Google ranks content based on its mobile format. That means your website must be optimized for both desktop and mobile — in other words, it must practice responsive design — to rank. Below, you can see the desktop and mobile versions of this healthcare website.

mnhealth website desktop

mnhealth website mobile

WebFX’s health insurance SEO services take this into account right from the start. We can help you design your site to function efficiently on any device, be it a phone or a computer. We’ll ensure that you’re not missing out on traffic due to not being mobile-friendly.

Read WebFX reviews on G2

Custom SEO plans for health insurance companies

Learn how our health insurance SEO specialists create custom solutions for your business.

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Starting at

$3,000 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create an SEO plan that works towards your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within search, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Double down on content production? Launch a new product line? We’ll create a plan that aligns perfectly.


  • AI-powered strategy recommendations
  • Competitor site, strategy, & lead gen monitoring
  • Data-backed optimization ideas
  • Engaging copy written by industry experts
  • Expertise of a 500+ digital strategy team
  • Full-funnel ROI tracking
  • Marketing and sales data unification
  • MarketingCloudFX access
  • On-page, off-page, and technical SEO
  • Phone, lead, and revenue tracking

Earn a 20% greater ROI with
insurance marketing experts

Get more than a marketing expert, get a marketing expert in health insurance. With WebFX, you’ll receive a dedicated team in health insurance marketing, helping your company increase its marketing ROI by 20% or more.

  1. Private Insurance Companies
  2. Government Insurance Providers
  3. Employer-Sponsored Insurance Providers
  4. Health Insurance Brokers
  5. Specialized Health Insurance Providers

Explore our insurance case studies

Read our case studies for a more in-depth look at our results.

Merrimack Valley Psychological


Revenue in 6 months



Decrease in cost per lead

Healthcare Administrative Partners


Increase in email subscribers



Get a free proposal

Solving key challenges for health insurance companies

Our website isn’t driving enough traffic

Drive more qualified traffic to your website with digital marketing strategies designed to boost your online visibility and brand awareness.

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We’re not attracting new clients

Keep a steady stream of clients coming through your doors with personalized marketing plans from WebFX designed to attract high-value leads to your business.

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We’re struggling to sell the new services we offer

Having trouble getting prospects to invest in your new insurance services? Get your services in front of the people who are actively searching for them with WebFX.

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We aren’t retaining clients

It costs more money to attract new clients than it does to retain them. Enjoy massive cost savings and more revenue with marketing plans designed to foster client loyalty and long-term relationships.

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Hear from our clients

Drive more leads

“Our leads have increased astronomically. We are very adamant about not changing our contact at WebFX; we feel that they truly understand our business and how to work with us. I think WebFX is unique because it is so scalable. It can work with smaller companies and larger companies alike.”

Increased qualified leads

Drive more leads

They take the time to understand each company’s unique needs at a B2B level. It feels like they really take a vested interest in the success of each of their clients, and they treat smaller businesses with the same respect and consideration as bigger corporations.

60%increase in quote requests