Orlando Social Media Marketing Services

With social media shaping the purchases of 75 percent of American users, it offers clear benefits, including:

Build your brand awareness

No matter your industry, from industrial to tourism to finance, you have competition. The advantage of social media, however, is that only 26 percent of businesses use it in their marketing plan. That offers you an immense opportunity.

On your target audience’s preferred platform, you can build and establish your brand. With social media, you can also highlight the personality of your company, whether it’s fun and flirty or to-the-point and serious.

So, what’s the value of brand awareness? The chance to establish customer loyalty.

Today, more than 50 percent of Americans who follow a brand on social media stay loyal to them. For your company, that may translate to a client that shops with you on a routine basis or a customer that refers you to their friends, family, and business partners.

Loyal shoppers can also improve your share of wallet (SOW) or wallet share. SOW describes your share of a customer’s wallet, such as three percent. By increasing your SOW, you’re increasing the amount a consumer spends with you, which can decrease their purchases elsewhere, such as with a competitor.

Expand your consumer base

As one of the fastest growing metropolitan areas in the U.S. — it ranked fourth among the country’s biggest metropolitan areas — Orlando offers plenty of opportunities for you to expand your client base, whether you operate locally or nationwide.

With 80 percent of shoppers starting their product research online, social media gives consumers an outlet for not only learning about a product but also about your company, which ties into brand awareness.

Our team can help you benefit from that. We’ll not only develop a content calendar for your social media pages — which you’ll review before publishing — but also create stunning graphics for your accounts. We can help you partner with influencers in your market, too!

Gain insight into your target audience

Who is your ideal customer?

Are they looking for a weekend getaway that’s worth a few hundred dollars? Are they searching for an emergency service, such as for their HVAC system, garage, or plumbing? Are they looking for a replacement to their current service provider?

It’s essential to know who your target is, but also what your target audience wants.

With social media, you can gain insight into your ideal client. Today, 80 percent of consumers receive advice about product purchases through social media. Whether they’re referencing online reviews, posts from friends, or write-ups from favorite influencers, social media shapes their actions.

As your partner, our team will apply years of experience to build and refine your target audience. Via social listening, which includes reading reviews, questions, and more, we’ll help you expand on what your target audience wants and needs in a product or service.

With that data, your team can refine your digital marketing strategy — or let our team do it for you!

Boost your website traffic

On social media, you’re invited to share. Whether it’s photos, videos, or links, you’re encouraged to offer your followers something. When you do, you can direct them to your website and further down the buying funnel.

It’s essential, however, that you create high-quality content that’s original and engaging. Otherwise, users will scroll past your post, rather than interact with it. That’s why Orlando businesses trust our team for social media marketing.

With your hands-on account manager, you’ll learn how we’re developing and creating content that’s not only one-of-a-kind, but also driving results for your company. Our dedication to your company’s success is why we’ve generated more than $10 billion in revenue for our clients in the past five years!