Marketing Automation Pricing: Your Guide to Marketing Automation Cost
Marketing automation solutions pricing
So how much does marketing automation cost? Just like any marketing strategy, the cost of marketing automation services from different agencies will vary.
However, here’s a baseline.
You will likely pay an initial investment for services, which can range anywhere from $2000 to $10,000 depending on the agency. This investment covers the initial setup of your marketing automation software.
From there, you’ll likely be billed monthly for marketing automation services, and you could save some budget by paying annually.
Whichever way you choose to pay, you’ll pay anywhere from $200 to $2000 per month, depending on the agency and what’s included in a specific package.
Meet RevenueCloudFX:
One platform tracking countless metrics and driving stellar results.
What determines the marketing automation price?
There are undoubtedly large gaps in marketing automation solutions pricing from agency to agency, but what causes such big variations?
Below are some variables that can affect marketing automation cost:
- Implementation: Every agency has a different implementation process, and depending on how involved that process is, the price will fluctuate. For example, if you choose marketing automation for your email campaign only, the implementation will be a lot less significant than an option that includes automation for a variety of campaigns.
- Support: If you’re looking to have around-the-clock support on your marketing automation campaign, you’ll pay more. Although most agencies offer basic support, if you want to up the ante to ensure that your campaign is properly running at all hours, the cost of your campaign will increase.
- Additional advice and consulting: Marketing automation is only part of the puzzle. If you want to make the most of your campaign, you’ll also want to lean on your chosen agency for marketing advice. Some agencies lump marketing consulting in with their marketing automation, but others don’t. You’ll find that most agencies will charge for their consulting services.
- Additional features: If you want to experience all the bells and whistles of marketing automation, you can expect a higher marketing automation cost. Most plans start with the bare minimum and go up from there, so every additional feature likely comes with a price tag.
- Number of contacts: If you’re opting for marketing automation services for your email marketing campaign, the number of contacts you have will affect marketing automation price.
- Third-party marketing automation solutions: If you choose to use third-party marketing automation platforms like Hubspot, Marketo, or Act-On, among many others, your marketing automation software price will increase.
- Agency vs. software: You’ll also see a difference in marketing automation cost when you compare working with an agency vs. using software on your own. You’ll likely get more benefits from working with an agency since they can offer you advice and save you time, but you might pay a little more to work with them.
We improve the numbers that matter most
Read our case studies for more a more in-depth look at our results.
RevenueCloudFX features
RevenueCloudFX is our way of keeping clients at the top of the totem pole with smarter marketing.
Here’s what you get when you opt for RevenueCloudFX:
LeadManagerFX
LeadManagerFX provides crystal-clear lead reporting that allows you to view information about leads that arrive on your website. Not only that, but you can also see what pages they visit and what campaigns drive phone calls.
Manage your leads and phone calls all in one place and enjoy getting your lead reports with real-time reporting.
CallTrackerFX
With CallTrackerFX, you can track phone calls and where they come from, listen to transcripts, record calls, and more.
You’ll also have access to real-time data through Google Analytics.
EmailMarketingFX
If you’ve ever wanted to create high-impact email marketing campaigns that allows you to segment and track your strategy, you can do just that with EmailMarketingFX.
You also can integrate customer data from across RevenueCloudFX to super-charge your lead generation efforts.
MetricsFX
With MetricsFX, you’ll have a birds-eye view of how your site pages perform in search engines. You can track keyword rankings, changes in visibility, and so much more.
LeadNurtureFX
Nurturing your leads is one of the most important parts of any marketing strategy. With LeadNurtureFX, you’ll deepen your brand’s relationship with potential customers by helping to re-engage returning site visitors.
You canset up custom triggers to help move customers through your sales funnel.
ReviewBoostFX
Maximize the benefits of all your positive reviews and increase your number of testimonials.
ReviewBoostFX allows you to attract more customers than ever before, simply by monitoring what others say about your business, and harnessing the power of positive feedback.
VisitorRecorderFX
If you’ve ever wondered how users behave on your site, VisitorRecorderFX can help. You’ll discover how new leads interact with your website, allowing you to improve user experience.
PersonalizeFX
With PersonalizeFX, you’ll create a user experience unlike any other by serving site visitors exactly what they want.
Measuring the metrics that affect your bottom line.
Are you interested in custom reporting that is specific to your unique business needs? Powered by RevenueCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.
- Leads
- Transactions
- Calls
- Revenue
Rely on WebFX for your marketing automation software
When it comes to marketing automation pricing, we’ve got you covered. Our transparent pricing is live online so that you can determine if our software is a good financial fit for you.
If you have any questions about what each package includes, or want to know how one of the best marketing automation agencies can help you, feel free to give us a call at 888-601-5359 or contact us online today!
Explore marketing automation pricing from WebFX
Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation Benchmark lift: 20% For audiences which sync to revenue driving marketing automation tools Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI Our proprietary CRM software that powers over $600 million in annual sales for clients Connect with your CRM contacts with 1-to-1 via text messages. Included # of outbound SMS/month for each Nutshell seat Onboarding with a Nutshell CRM Subject Matter Expert (SME) from the Nutshell team will provide demos, build CRM workflow/pipeline stages. The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed) The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience) Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences Bidirectional CRM connection to create New leads in CRM tracked by RevenueCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into RevenueCloudFX Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between RevenueCloudFX and the original Martech tool. Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc. Data pipeline consultant and engineering time spent building new pipelines or customizing existing IntegrationsFX data pipelines for custom client requirements. Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns Benchmark lift: 20% 3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales. Access professional profiles, including job title, work experience, education, LinkedIn profile, etc. Includes The ability to export resolved professional contacts. Contact info for ICPs working at the companies that visit your website. Average match rate of ~35% of resolved from anonymously resolved companies visiting your website, who have buying intent ProspectorFX allows you to search and filter for prospective new customers from a database of over 400 million profiles based on your ideal customer persona. Use credits to reveal the phone, email, and social touchpoints of your most desired matches. Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions. Automatically filters leads from blacklisted IP addresses Close more leads in less time with lead scoring customized to your business Automated call tracking + recording for ROI measurement Channel-specific call tracking numbers Caller location for Automated Audience Creation Enhanced firmographic + demographic data for Automated Audience Creation such as age, employer, occupation, home value, social media profiles, etc. Caller and agent sentiment analysis and intent powered by Google AI Enhanced firmographic and demographic data to enrich incoming leads (including list uploads) for sales support and marketing segmentation. LeadScorerFX Pro utilizes data Enrichment fields for Enhanced lead scoring calculations and measurements. ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel Multi-device programmatic advertising based on CRM and visitor data Benchmark lift: 8% increase in closed sales Competitor website changes tracking and strategy monitoring Location data accuracy reports for increasing maps visibility Benchmark lift: 12% increase in local leads On-demand email sending with real-time audience syncing from Customer360FX Benchmark lift: 16% increase in leads Drag n drop page builder to rapidly deploy high converting landing pages Benchmark lift: 11% increase in leads Real-time insights to which content types provide the highest value for your website. IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors Benchmark lift: 10% increase in organic traffic User intent for content marketing search engine ranking analysis powered by IBM Watson Benchmark lift: 8% increase in organic traffic Customize demographic & firmographic audience journeys Benchmark lift: 11% increase in conversions Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software.
Features Foundation Data Professional Innovator Innovator VIP
Customer Data Platform
Customer360FX Unified Customer Journeys + Automated Segmentation ✓ ✓ ✓ ✓
First-Party Data Profiles Up to 20,000 contacts / 160,000 emails/mo Up to 50,000 contacts / 400,000 emails/mo Up to 100,000 contacts / 800,000 emails/mo Up to 250,000 contacts / 2,000,000 emails/mo
CSV Upload ✓ ✓ ✓ ✓
Lead Statuses ✓ ✓ ✓ ✓
Nutshell Pro 10 Pro Nutshell seats 20 Enterprise Nutshell seats 40 Enterprise Nutshell seats 80 Enterprise Nutshell seats
150 outbound SMS per user, for a shared pool of up to 1,500 per month for your 10 users 150 outbound SMS per user, for a shared pool of up to 3,000 per month for your 20 users 150 outbound SMS per user, for a shared pool of up to 6,000 per month for your 40 users 150 outbound SMS per user, for a shared pool of up to 12,000 per month for your 80 users
Nutshell Onboarding
Up to 4 hours of CRM Onboarding Support & Consulting Up to 4 hours of CRM Onboarding Support & Consulting Up to 6 hours of CRM Onboarding Support & Consulting Up to 12 hours of CRM Onboarding Support & Consulting
SchedulerFX automated calendar booking system Up to 10 Calendars Up to 20 Calendars Up to 40 Calendars Up to 80 Calendars
– IntegrationsFX Conversion Based Smart Bidding Available to WebFX Paid Search Clients Available to WebFX Paid Search Clients Available to WebFX Paid Search Clients Available to WebFX Paid Search Clients
– IntegrationsFXLookalike + Custom Audiences Continually Updated Available to WebFX Paid Search Clients – Up to a total of 15 audiences Available to WebFX Paid Social Clients – Up to a total of 30 audiences Available to WebFX Paid Social Clients – Up to a total of 50 audiences Available to WebFX Paid Social Clients – Up to a total of 100 audiences
– IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation ✓ ✓ ✓ ✓
– IntegrationsFX CRM: New Contact Creation ✓ ✓ ✓
IntegrationsFX: Additional Unidirectional Data Pipelines
Up to a total of 2 Unidirection IntegrationsFX Data Pipelines
Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines
Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines
Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines
IntegrationsFX: Additional Bidirectional Data Pipelines Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines
– IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central
– IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etc By Quote
Pipeline Consulting & Engineering Time Up to 25 hours / year Up to 50 hours / year
Measurement, Insights + ROI
CompanyTrackerFX ✓ ✓ ✓ ✓
– Standard Company Enrichment ✓ ✓ ✓ ✓
New Contact & Prospect Lookup (Monthly Credits) Total of 10 credits per month
(5 for ProspectorFX & 5 for CompanyTrackerFX Pro) Total of 300 credits per month
(Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) Total of 800 credits per month
(Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) Total of 2,000 credits per month
(Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)
– CompanyTrackerFX Pro: Employee Resolution ✓ ✓ ✓ ✓
– ProspectorFX: Contact & Company Search ✓ ✓ ✓ ✓
LeadManagerFX ✓ ✓ ✓ ✓
Advanced Spam Filtering ✓ ✓ ✓ ✓
LeadScorerFX Standard ✓ ✓ ✓ ✓
CallTrackerFX: Tracked Monthly Calls 1,250 calls tracked / mo 2,500 calls tracked / mo 5,000 calls tracked / mo 10,000 calls tracked / mo
CallTrackerFX: Unique Call Tracking Numbers 25 unique numbers 50 unique numbers 75 unique numbers 150 unique numbers
Standard Call Enrichment ✓ ✓ ✓ ✓
Enterprise Call Enrichment ✓ ✓ ✓
AIConversationsFX 
✓ ✓ ✓ ✓
DataEnrichmentFX: Enriched Contacts & Leads ✓ ✓ ✓ ✓
– Contact & Lead Enrichment: Web Leads, Callers, Contacts, & Email Lists (Monthly Enrichments) Up to 2,000 enrichments / mo Up to 5,000 enrichments / mo Up to 15,000 / mo Up to 40,000 / mo
– B2B-to-B2C Secondary Email Resolution & B2C-to-B2B Secondary Email Resolution ✓ ✓ ✓ ✓
– B2C CallTrackerFX Leads: Reverse Phone # Lookup ✓ ✓ ✓ ✓
LeadScorerFX Pro ✓ ✓ ✓
MROIDashboardFX ✓ ✓ ✓ ✓
Revenue Acceleration & Forecasting
AdTechFX Yes – Available for WebFX Paid Search and Paid Social Clients Yes – Available for WebFX Paid Search and Paid Social Clients Yes – Available for WebFX Paid Search and Paid Social Clients Yes – Available for WebFX Paid Search and Paid Social Clients
PlaybookFX
Big data insights & PredictionGeniusFX forecasts identify the most effective path for revenue growth✓ ✓ ✓ ✓
CompetitorSpyFX: Up to 5 Competitors Tracked ✓ ✓ ✓ ✓
LocalFX ✓ ✓ ✓ ✓
EmailMarketingFX Sending to up to 20,000 Contacts, with unlimited emails sent to each Contact, included in plan Sending to up to 50,000 Contacts, with unlimited emails sent to each Contact, included in plan Sending to up to 100,000 Contacts, with unlimited emails sent to each Contact, included in plan Sending to up to 250,000 Contacts, with unlimited emails sent to each Contact, included in plan
FunnelsFX ✓ ✓ ✓ ✓
ML, Smarter Content & Buyer Journey
ContentAnalyticsFX ✓ ✓ ✓ ✓
ContentGeniusFX ✓ ✓ ✓ ✓
DeepLearningFX 5 reports / mo 10 reports / mo 25 reports / mo Unlimited reports
PersonalizeFX Up to 15 demographic, firmographic, or audience segments can be personalized Up to 30 demographic, firmographic, or audience segments can be personalized Up to 60 demographic, firmographic, or audience segments can be personalized Unlimited demographic, firmographic, or audience segments can be personalized
ReviewAccelerationFX Up to 3 locations Up to 5 locations Up to 10 locations Up to 25 locations
Personalized Onboarding & Martech Strategy
Contacts imported from legacy software systems ✓ ✓ ✓ ✓
Onboarding + performance implementation w/ Strategic Martech Specialist 3 calls during first year onboarding
and up to 10 hours of consulting, auditing, implementation and setup 3 calls during first year onboarding
and up to 15 hours of consulting, auditing, implementation and setup 4 calls during first year onboarding
and up to 20 hours of consulting, auditing, implementation and setup 4 calls during first year onboarding
and up to 30 hours of consulting, auditing, implementation and setup
Annual Martech Specialist Consultations 1 / year 2 / year 4 / year 4 / year
On-going Data Architect Support Queue Access Up to 4 hours / year Up to 6 hours / year Up to 12 hours / year Up to 20 hours / year
Dedicated Martech Expert ✓ ✓ ✓ ✓
Execution of Martech FuelFX Assets 3 per quarter / 12 per year
Standard Monthly Licensing Cost $675 $1,175 $2,500 $4,975
Existing Monthly Customer Cost $600 $975 $2,250 $4,475