B2C Martech Pricing: How Much Does B2C Martech Cost?
In today’s market, marketing technology — or martech — encompasses 26% of companies’ marketing budgets worldwide according to Statista. More companies are investing in martech to help simplify their marketing operations, with over 40% of companies already investing in martech and 26% of companies planning to invest in the future.
If you’re looking to invest in marketing tech for your business-to-consumer (B2C) business, you need to look at B2C martech pricing to figure out what fits with your budget. The cost for this tech varies widely, depending upon what marketing technology you invest in for your business.
On this page, we’ll cover everything you need to know about B2C martech pricing, as well as what WebFX offers to help you streamline your marketing efforts. Keep reading to learn more!
P.S. Want to learn how our B2C martech, MarketingCloudFX, can drive more revenue for your business? Contact us online or call us today to speak with a strategist about our B2C martech services that help you earn a better return on investment (ROI)!
One platform tracking countless metrics and driving stellar results.Meet MarketingCloudFX:
B2C martech pricing: What should I expect for B2C martech costs?
When researching B2C martech pricing, the first thing you want to know is how much it costs. What’s a realistic figure to spend on marketing tech?
Truthfully, there’s not a set amount to pay for marketing technology. The cost of B2C martech varies greatly because it depends upon what tools you invest in and need for your business. Ultimately, your cost for B2C martech depends upon which tools you choose and how many you choose.
To help you gain a better understanding of how much you could pay, we’ll break down different types of martech you may include in your stack and how much each can cost.
Here are a few types of B2C martech options you can include in your marketing stack:
Customer Relationship Management (CRM) software
Cost: $12-$300 per user per month
A standard tool used in B2C martech stacks is customer relationship management (CRM) software. CRM software enables your business to manage customer data so you can serve your customers better.
CRM software helps you understand who’s in your target audience, how they’re interacting with your business, what they’re interested in, and more. Having all this data on hand is critical for converting more leads into customers.
The cost for CRM software ranges from $12-$300 per user per month. If you have a smaller business and need basic CRM software, you can expect to pay on the lower end of that range. If you’re an enterprise business that has a larger lead pool, you’ll pay on the higher end of that spectrum.
CRM software is an excellent investment for your business if you’re looking to keep track of customer data so you can market better to consumers.
Call tracking software
Cost: $2-$500 a month
When looking at pricing for B2C martech, you’ll want to consider if you’re investing in call tracking software. Call tracking software enables you to discover what campaigns drive people to call your business and why people call you.
Call tracking software can cost anywhere from $2-$500 per month, depending upon your needs. If it’s just you and your small team answering calls, you won’t need to pay as much for software. If you have a large customer service team, you’ll end up paying more to track all the calls you get.
With call tracking software, you can learn what marketing campaigns drive people to contact your business. It also provides you with insight into what drives people to contact your business, so you can better serve their needs.
Content Management System (CMS) software
Cost: Varies
When looking at B2C martech pricing, you’ll want to consider if you’re investing in a content management system (CMS). A CMS helps you create, manage, and edit content on your website. It’s a critical component to your martech stack if you blog or add content to your website.
Nailing down the cost of CMS software is challenging because it varies greatly. Some CMS systems will only cost a few hundred dollars for a template, but you must code the entire website on your own. Other CMS software options can cost thousands of dollars to build your entire website or blog and maintain it.
A CMS system is beneficial, though, if you want to add content to your website. Using a CMS as part of your B2C martech stack will make it easier to manage content on your website.
Marketing analytics software
Cost: Varies
One of the most critical elements to consider when looking at the cost for B2C martech is marketing analytics software. Marketing analytics software enables you to track your marketing campaigns’ performance to adjust and improve.
Marketing analytics software enables you to track strategies like search engine optimization (SEO) and pay-per-click (PPC) advertising. You can see data on what strategies drive people to your website, how they interact with your content, and more.
The cost of marketing analytics software varies greatly. You can use free analytics software tools, like Google Analytics, to track your data. You can also use paid, advanced analytics software that can integrate Google Analytics and process your data more efficiently to present it in a way that makes sense to you.
Email marketing software
Cost: $16+ per month
If you send emails to your prospects and current customers, you’ll want to add email marketing software to your martech stack. Email marketing software enables you to create, send, and manage your email marketing campaign. You can create automated processes to send emails to consumers and make your strategy more efficient.
When looking at the B2C martech pricing for email marketing, the cost varies. Email marketing software typically starts a $16 per month and goes up, depending upon how many subscribers you have. You’ll also typically spend about $0.03 per email sent.
If you use email marketing as a primary marketing strategy, you’ll want to include email marketing software as part of your cost for B2C martech. Email marketing software will help you manage sending emails more effectively, so you can create a campaign that drives better results.
Social media management software
Cost: $25+ per month (some software charge per user per month or per channel)
When you’re considering what your B2C martech costs will be, think about whether you want to invest in social media management software. Social media management software enables you to schedule social media posts, monitor engagement on those posts, and track performance.
The cost of social media management software varies depending upon which format companies use. Some companies make you pay per month, which starts at around $25 per month. Other companies may charge per user per month or per channel. Buffer, for example, charges $5 per month per social channel.
If you use social media to reach consumers, you’ll want to factor social media management software into your B2C marketing technology pricing. Social media management software will help you save time posting content and monitoring its performance.
B2C martech pricing: Get B2C martech software from WebFX
When looking at pricing for B2C martech, you’ll find that you can include numerous tools in your martech stack. That now brings the challenge of trying to figure out where to get all your marketing tools to manage your campaigns better.
At WebFX, we offer multiple B2C martech solutions that you can use for your business. By getting all your tools in one place, you can create a more organized and comprehensive marketing stack.
Here’s the breakdown of our B2C martech pricing and all the tools we offer:
MarketingCloudFX
Cost: View pricing
At WebFX, we offer our all-in-one proprietary marketing software, MarketingCloudFX. This software provides everything you need to manage your marketing.
When looking at the cost of B2C martech, you’ll notice that many tools only offer one function. At WebFX, our B2C martech offers multiple tools in one, so you get everything you need and can save money in the process.
Here’s a breakdown of what we offer with MarketingCloudFX:
- EmailMarketingFX: MarketingCloudFX includes EmailMarketingFX, which is our email marketing software. Our email software makes it easy for you to create emails using a template, send them to subscribers, and monitor how subscribers interact with your content.
- AnalyticsFX: AnalyticsFX enables you to track your search engine performance. You can see your visibility in search results and discover what keywords drive traffic to your website. You’ll also get suggestions to improve your website’s performance in search results.
- CallTrackerFX: With CallTrackerFX, you can track the source of your phone calls to figure out what campaigns drive people to contact your business. You can also see real-time data and call transcripts to understand who’s calling and why.
MarketingCloudFX includes everything you need to help you manage your marketing.
Nutshell
Cost: View more
When looking at B2C marketing technology pricing and considering your options for tools, think about adding Nutshell to your stack. Nutshell is our customer relationship management platform that enables you to keep track of critical customer data.
Included in the B2C martech pricing for our CRM software is:
- Pipeline tracking
- Website form integration
- Lead scoring and qualification tools
- Customer contact directory
- Lead activity timeline
- Closed-loop marketing reporting
- And much more
You’ll obtain all the customer data you need to make more actionable decisions for your business that help you convert consumers into customers
Get transparent B2C martech pricing from WebFX
If you’re looking for a company that offers martech software that can help you grow your business, look no further than WebFX. With over 20 years of experience in digital marketing, you’re getting software backed by a team of industry experts.
Our B2C martech agency knows how to drive results with our marketing software. In the past five years alone, we’ve driven over $2.4 billion in revenue and over 6.3 million leads for our clients. You can feel confident we’ll help you attract more consumers and turn them into revenue for your business.
If you’re ready to start driving more revenue, contact us online or call us today at 888-601-5359 to learn more about the B2C martech pricing for our software, MarketingCloudFX!
Explore WebFX B2C martech pricing
| Features | Foundation | Data Professional | Innovator | Innovator VIP |
|---|---|---|---|---|
| Customer Data Platform | ||||
| Customer360FX Unified Customer Journeys + Automated Segmentation Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation Benchmark lift: 20% | ||||
| First-Party Data Profiles For audiences which sync to revenue driving marketing automation tools | Up to 20,000 | Up to 50,000 | Up to 100,000 | Up to 250,000 |
| CSV Upload Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting | ||||
| Lead Statuses Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation | ||||
 Nutshell Pro Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI Our proprietary CRM software that powers over $600 million in annual sales for clients | 10 seats | 20 seats | 40 seats | Unlimited seats |
| Nutshell Onboarding
Onboarding with a Nutshell CRM Subject Matter Expert (SME) from the Nutshell team will provide demos, build CRM workflow/pipeline stages. | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 6 hours of CRM Onboarding Support & Consulting | Up to 12 hours of CRM Onboarding Support & Consulting |
| SchedulerFX automated calendar booking system | Up to 20 Calendars | Up to 20 Calendars | Up to 50 Calendars | Unlimited Calendars |
| – IntegrationsFX Conversion Based Smart Bidding The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed) | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients |
| – IntegrationsFXLookalike + Custom Audiences Continually Updated The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience) | Available to WebFX Paid Search Clients – Up to a total of 15 audiences | Available to WebFX Paid Social Clients – Up to a total of 30 audiences | Available to WebFX Paid Social Clients – Up to a total of 50 audiences | Available to WebFX Paid Social Clients – Up to a total of 100 audiences |
| – IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences | ||||
| – IntegrationsFX CRM: New Contact Creation Bidirectional CRM connection to create New leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences | ||||
| IntegrationsFX: Additional Unidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX | Up to a total of 2 Unidirection IntegrationsFX Data Pipelines | Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines |
| IntegrationsFX: Additional Bidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original MarTech tool. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines | |
| – IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central | |
| – IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etc | By Quote | |||
| Pipeline Consulting & Engineering Time Data pipeline consultant and engineering time spent building new pipelines or customizing existing IntegrationsFX data pipelines for custom client requirements. | Up to 25 hours / year | Up to 50 hours / year | ||
| Measurement, Insights + ROI | ||||
| CompanyTrackerFX Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns Benchmark lift: 20% | ||||
| – Standard Company Enrichment 3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales. | ||||
| New Contact & Prospect Lookup (Monthly Credits) Access professional profiles, including job title, work experience, education, LinkedIn profile, etc. Includes The ability to export resolved professional contacts. | Total of 10 credits per month (5 for ProspectorFX & 5 for CompanyTrackerFX Pro) | Total of 300 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 800 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 2,000 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) |
| – CompanyTrackerFX Pro: Employee Resolution Contact info for ICPs working at the companies that visit your website. Average match rate of ~35% of resolved from anonymously resolved companies visiting your website, who have buying intent | ||||
| – ProspectorFX: Contact & Company Search ProspectorFX allows you to search and filter for prospective new customers from a database of over 400 million profiles based on your ideal customer persona. Use credits to reveal the phone, email, and social touchpoints of your most desired matches. | ||||
| LeadManagerFX Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions. | ||||
| Advanced Spam Filtering Automatically filters leads from blacklisted IP addresses | ||||
| Visitor Recordings: Converted lead videos Watch the website actions prior to the visitor converting | Up to 250 web conversion journeys recorded | Up to 500 web conversion journeys recorded | Up to 1,000 web conversion journeys recorded | Up to 5,000 web conversion journeys recorded |
| LeadScorerFX Standard Close more leads in less time with lead scoring customized to your business | ||||
| CallTrackerFX: Tracked Monthly Calls Automated call tracking + recording for ROI measurement | 300 calls tracked / mo | 500 calls tracked / mo | 1,000 calls tracked / mo | 2,500 calls tracked / mo |
| CallTrackerFX: Unique Call Tracking Numbers Channel-specific call tracking numbers | 12 unique numbers | 25 unique numbers | 50 unique numbers | 125 unique numbers |
| Standard Call Enrichment Caller location for Automated Audience Creation | ||||
| Enterprise Call Enrichment Enhanced firmographic + demographic data for Automated Audience Creation such as age, employer, occupation, home value, social media profiles, etc. | ||||
ConversationIntelligenceFX  Caller and agent sentiment analysis and intent powered by Google AI | 500 enhanced calls / mo | 1,000 enhanced calls / mo | 2,500 enhanced calls / mo | |
| DataEnrichmentFX: Enriched Contacts & Leads | ||||
| – Contact & Lead Enrichment: Web Leads, Callers, Contacts, & Email Lists (Monthly Enrichments) Enhanced firmographic and demographic data to enrich incoming leads (including list uploads) for sales support and marketing segmentation. | Up to 2,000 enrichments / mo | Up to 5,000 enrichments / mo | Up to 15,000 / mo | Up to 40,000 / mo |
| – B2B-to-B2C Secondary Email Resolution & B2C-to-B2B Secondary Email Resolution | ||||
| – B2C CallTrackerFX Leads: Reverse Phone # Lookup | ||||
| LeadScorerFX Pro LeadScorerFX Pro utilizes data Enrichment fields for Enhanced lead scoring calculations and measurements. | ||||
| MROIDashboardFX ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel | ||||
| Revenue Acceleration & Forecasting | ||||
| AdTechFX Multi-device programmatic advertising based on CRM and visitor data Benchmark lift: 8% increase in closed sales | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients |
| PlaybookFX | ||||
| CompetitorSpyFX: Up to 5 Competitors Tracked Competitor website changes tracking and strategy monitoring | ||||
| LocalFX Location data accuracy reports for increasing maps visibility Benchmark lift: 12% increase in local leads | ||||
| EmailMarketingFX On-demand email sending with real-time audience syncing from Customer360FX Benchmark lift: 16% increase in leads | Up to 160,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 400,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 800,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 2,000,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) |
| LeadNurtureFX Smart email campaigns using real-time audience syncing from Customer360FX automated segmentation to build relationships with leads before they ever consider a competitor. Benchmark lift: 14% increase in sales | Up to 160,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 400,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 800,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 2,000,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) |
| FunnelsFX Drag n drop page builder to rapidly deploy high converting landing pages Benchmark lift: 11% increase in leads | ||||
| ML, Smarter Content & Buyer Journey | ||||
| ContentAnalyticsFX Real-time insights to which content types provide the highest value for your website. | ||||
| ContentGeniusFX IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors Benchmark lift: 10% increase in organic traffic | ||||
| DeepLearningFX User intent for content marketing search engine ranking analysis powered by IBM Watson Benchmark lift: 8% increase in organic traffic | 5 reports / mo | 10 reports / mo | 25 reports / mo | Unlimited reports |
| PersonalizeFX Customize demographic & firmographic audience journeys Benchmark lift: 11% increase in conversions | Up to 15 demographic, firmographic, or audience segments can be personalized | Up to 30 demographic, firmographic, or audience segments can be personalized | Up to 60 demographic, firmographic, or audience segments can be personalized | Unlimited demographic, firmographic, or audience segments can be personalized |
| ReviewAccelerationFX Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software. | Up to 3 locations | Up to 5 locations | Up to 10 locations | Up to 25 locations |
| Personalized Onboarding & MarTech Strategy | ||||
| Contacts imported from legacy software systems | ||||
| Onboarding + performance implementation w/ Strategic MarTech Specialist | 3 calls during first year onboarding and up to 10 hours of consulting, auditing, implementation and setup | 3 calls during first year onboarding and up to 15 hours of consulting, auditing, implementation and setup | 4 calls during first year onboarding and up to 20 hours of consulting, auditing, implementation and setup | 4 calls during first year onboarding and up to 30 hours of consulting, auditing, implementation and setup |
| Annual MarTech Specialist Consultations | 1 / year | 2 / year | 4 / year | 4 / year |
| On-going Data Architect Support Queue Access | Up to 4 hours / year | Up to 6 hours / year | Up to 12 hours / year | Up to 20 hours / year |
| Dedicated MarTech Expert | ||||
| Execution of MarTech FuelFX Assets | 3 per quarter / 12 per year | |||
| Standard Monthly Licensing Cost | $675 | $1,175 | $2,500 | $4,975 |
| Existing Monthly Customer Cost | $500 | $975 | $2,250 | $4,475 |
