How Calhoun Super Structure Increased Revenue with WebFX
Explore how Calhoun Super Structures, a leading provider of fabric building solutions, transformed its digital presence and boosted conversions with the help of WebFX. By implementing a specialized digital marketing strategy, Calhoun significantly increased its online lead generation and returns. Discover the methods that propelled Calhoun’s online success and see how strategic digital marketing can drive measurable business outcomes.
210%
Increase in Online Lead Conversions
30%
ROI Increase from SEM
“WebFX has been critical to the overall success of our organization. In our highly competitive industry, we have seen record-breaking online form submissions, improved quality in site traffic, and positive ROI.”
Before WebFX
- Low quality of organic traffic impacting conversions.
- Underwhelming search engine marketing (SEM) performance.
- Limited conversion rates and return on investment (ROI).
After WebFX
- Improved quality of site traffic, enhancing lead potential.
- Enhanced SEM strategies leading to better audience reach.
- Increased conversion rates and significant ROI improvements.
Calhoun Super Structures, based in Canada, provides innovative fabric structure solutions across North America for a variety of applications including shelters for people, animals, and equipment. Known for their customizable offerings, Calhoun has built a reputation for delivering reliable and cost-effective alternatives to traditional brick-and-mortar structures, catering to the diverse needs of their clientele.
WebFX Approach
Increasing Quality of Organic Traffic
Calhoun faced challenges with the quality of their organic traffic, which was not yielding adequate conversions. WebFX tackled this by creating a comprehensive SEO strategy, optimizing web content for better search engine rankings, and focusing on audience-specific keywords.
By refining these elements, WebFX helped Calhoun draw more relevant traffic that was more likely to convert into qualified leads.
“The quality of site traffic has drastically improved and is evident in the significant increase in users, sessions, and pageviews and decrease in overall bounce rate, versus the comparable term.”
Enhancing SEM Performance
The performance of search engine marketing was another area needing improvement. WebFX introduced advanced SEM techniques that included precise audience targeting and compelling ad copy to attract more potential customers.
By implementing these changes, Calhoun saw an increase in their online form submissions and overall engagement, directly resulting in better alignment with their business objectives.
Boosting ROI and Conversions
To improve ROI and conversion rates, WebFX developed an overarching marketing campaign that streamlined customer journeys and facilitated easier navigation and engagement.
Through user-centric design adjustments and data-driven tactics, WebFX enabled Calhoun to maximize their digital investment, seeing a marked increase in the profitability of their digital channels.
“We ultimately chose WebFX because they are a sophisticated digital marketing agency [that has] a solid clientele and positive reputation, provides many services, and offers their proprietary account management tool, MarketingCloudFX, that keeps us informed.”
#SeeingTheFX Results
210%
Increase in Online Lead Conversions
30%
ROI Increase from SEM
74%
Increase in Users
21%
Decrease in Bounce Rate
WebFX Team
Seeking to revitalize your business’s digital marketing strategy? Partner with WebFX to enhance your online presence and drive substantial growth. Contact us today to discover how we can elevate your business to new heights.
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Luis
Interactive
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Ann
Project Management
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Clayton
Internet Marketing
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Alexa
Internet Marketing
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Sarah
Internet Marketing
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Adam
Internet Marketing
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Emily
Earned Media
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Sabrina
Strategist
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