100+ Social Media Statistics You Should Know for 2025
Social media is one of the go-to marketing channels for businesses worldwide. Whether you’re looking to demonstrate the value of social media to decision-makers or investigate upcoming trends on social media platforms like Facebook and LinkedIn, this compilation of social media statistics is here to help.
- General social media statistics
- Social media statistics by platform
- Social media stats on general user behavior
- General marketing and business social media stats
Explore these 100+ social media figures and facts now and get a better idea of how users (and marketers!) use social media.
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General social media statistics
Before we dive into platform-specific social media facts and figures, take a look at some general social media statistics that shed some light on today’s general social media landscape.
- More than six out of ten people around the world use social media platforms
- 335 million is the expected number of social media users in the United States by 2029
- 302 million is the number of social media users in the United States
- 143 minutes is the average time people spend on social media each day
- 6 billion is the projected number of global social media users expected by 2027
- Approximately 5.2 billion is the number of global social media users
- 69.7% is the social network penetration rate of the United States
- 63.9% is the global social network penetration rate
Social media statistics by platform
Now let’s take a closer look at each major social media platform. Check out our platform-specific social media stats!
Think your parents and grandparents are the only people who use Facebook anymore? If so, these stats may surprise you! Check out the Facebook statistics below:
- $164.5 billion is the total amount of revenue generated by Meta Platforms, formerly Facebook Inc.
- $162 billion is the total amount of advertising revenue generated by Meta
- $193 billion of Facebook users are from the United States
- Over 3 billion is the number of monthly active users on Facebook globally
- 2 billion is the number of daily active Facebook users
- 1.1 billion fake Facebook accounts are removed every quarter
- $13.12 is Facebook’s global average revenue per user
- 86% of marketers reported using Facebook for advertising
- 72.13% is Facebook’s penetration rate for the United States
- 44% of marketers consider Facebook the most important social media platform
- 38% of marketers intend to use Facebook more for marketing purposes
- 18.4% of Facebook users are men between 25 and 34 years old
- 13% of Facebook users are women aged 25 to 35
Despite new and trendy platforms popping up in the last few years, Instagram is still a force to be reckoned with in the social media world. See why in these Instagram statistics!
- 2 billion is the number of monthly active Instagram users worldwide
- 547 million is the number of times the Instagram app was downloaded
- 169 million Instagram users are in the United States
- 5,200 is the average user reach per image post on Instagram
- Almost 80% of global marketers use Instagram to advertise their business
- 50.4% of global Instagram users are male
- Over 50% of the global Instagram population is aged 34 years or younger
- 49.4% of the global Instagram users are female
- 31.7% of Instagram’s total user base is aged 18-24 years old
- 30.6% of Instagram’s total user base is aged 25-34 years old
- Approximately 16.5% of Instagram users aged 18-24 years old are male
- Approximately 15.2% of Instagram users aged 18-24 years old are female
X (formerly Twitter)
Whether you love or hate the rebranding this social network recently went through, you can’t deny that it’s still a very relevant platform. Check out some X statistics (or Twitter, if you still prefer) that’ll give insight into how the social platform is performing nowadays.
- Over 7 billion active minutes are spent on X per day
- The average X user spends more than 32 minutes of their day on the platform
- 429 million is the number of active X users worldwide
- 106 million active X users are in the U.S., which is also the country with the most X users
- 1.5 million people sign up for X per day on average
- 640 thousand is the number of active Twitter Blue subscribers
- Over 80% of active users in the U.S. use X for entertainment purposes
- 60.9% of X’s user base is male
- Over 59% of active users in the U.S. use X as a news resource
- 39.1% of X’s user base is female
- 37% of worldwide users are 25-34 years old
YouTube
Gone are the days of “Charlie bit my finger,” but that doesn’t mean YouTube has lost any steam in the popular social media channel competition. Tune in to some YouTube statistics below:
- Over $10.4 billion was YouTube’s worldwide advertising revenue in Q3 of 2024
- 2.5 billion people use YouTube each month
- About 240 million users is the size of YouTube’s U.S. audience
- Over 100 million U.S. users are paying subscribers for YouTube Premium
- 70% of YouTube visits from users worldwide were from mobile and smartphone devices
- 54% of YouTube users are male
- 46% of YouTube users are female
- Less than 30% of YouTube visits from users worldwide were from desktop devices
- 12% of YouTube’s global audience are male users aged 25-34 years old
- Slightly less than 10% of YouTube’s global audience are female users aged 25-34 years old
Despite offering ideas, or Pins, instead of status updates, Pinterest is still an incredibly popular social media website that pulls in millions of users each month. Learn more via these Pinterest statistics!
- 570 million people use Pinterest each month
- 96% of top Pinterest searches are unbranded
- 80% of weekly Pinterest users say they’ve discovered a new brand on the platform
- 69.4% of Pinterest’s audience is female
- 22.6% of Pinterest’s audience is male
- 20.4% of female Pinterest users are 25-34 years old
- 19% of female Pinterest users are 18-24 years old
Geared toward professionals looking to connect with their peers, LinkedIn is a social media platform that is still finding success today. Learn more through these LinkedIn statistics below:
- $16.37 billion was LinkedIn’s revenue in the fiscal year 2024
- Almost $6 billion was generated in ad revenue on LinkedIn in 2023
- Over 1 billion users are on LinkedIn
- Over 266 million LinkedIn users are in North America
- 175.5 million is the number of LinkedIn Premium subscribers globally
- Over 69 million companies are listed on LinkedIn
- 640,000 is the number of global premium LinkedIn users
- 10,000 members use LinkedIn to search for jobs every minute
- 65% of all global online marketers used LinkedIn for advertising and marketing
- Over 56% of LinkedIn’s global users are male
- 47.3% of LinkedIn’s global users are aged 25-34 years old
- 44% of business-to-business (B2B) marketers named LinkedIn as the most important social media network
- 43% of LinkedIn global users are female
TikTok
Whether you want to learn the latest dance trend or need some book recommendations via BookTok, TikTok is the place to be. See how the newer social media platform is faring today via the following TikTok statistics:
- Over $106 billion was TikTok’s brand value in 2025
- 825.5 million is the number of times the TikTok app was downloaded by users worldwide
- Over 34 hours is the monthly time spent on TikTok worldwide
- 44.3% of TikTok’s global users are female
- 28% of marketers reported using TikTok for advertising
- 20.7% of TikTok’s global audience is men aged 25-34 years old
- 16.6% of TikTok’s global audience is men aged 18-24 years old
- 14.6% of TikTok’s global audience is women aged 25-34 years old
- 14.1% of TikTok’s global audience is women aged 18-24 years old
Snapchat
Don’t worry, people are still snapping pictures on Snapchat despite the platform first launching in 2011. See how it’s still making an impact on the social media world with these Snapchat statistics:
- $5.36 billion was Snapchat’s global annual revenue in 2024
- 548 million is the number of global Snapchat users
- 453 million is the number of daily active Snapchat users
- 106 million is the number of Snapchat users in the U.S.
- 14 million is the number of Snapchat+ subscribers
- Approximately 51% of global Snapchat users are female
- 48% of U.S. Internet users aged 15-25 years old use Snapchat
Social media stats on general user behavior
Now that we’ve covered platform-specific social media statistics, take a look at some social media stats about user behavior:
- 90% of social media users follow at least one brand on social media
- 74% of consumers rely on social media to help guide their purchasing decisions
- 69.2% of social media users are Millennials
- 62.5% of social media users are Gen Z
- 50.8% of people use social media to keep in touch with family and friends
- 50.6% of social media users are Gen X
- 35.5% of social media users are baby boomers
General marketing and business social media stats
Finally, explore some marketing and business social media statistics that lend insight into how social media is used by businesses and marketers.
- $234.14 billion is the total global social media advertising spend
- $72 billion is the total social media advertising expenditure for the United States
- $28 is the amount spent on ads per user worldwide on social media
- 96% of small businesses use social media in their marketing strategy
- 77% of businesses use social media to reach customers
- 76% of industry professionals say social media helps them increase web traffic
- 41% of small and local businesses depend on social media to drive revenue
Frequently asked questions about social media stats
Is social media marketing still effective?
Yes! Social media marketing is still popular and highly effective thanks to the huge number of social media users, which is well beyond five billion.
Which social media platform is best for advertising?
Facebook and Instagram remain top choices for marketers, with 86% and 80% adoption rates, respectively.
How much money is spent on social media advertising?
In the U.S. alone, social media ad spending reached $72 billion, with a global average of $234.14 spent on social media advertising worldwide.
Which social media platform is growing the fastest?
As of 2025, TikTok continues to show rapid user growth and engagement, especially among younger demographics, with over 34 hours of average monthly usage per user.
What is the most used social media platform?
Facebook is the most popular social media platform globally, with over 3 billion monthly active users or 37% of the world’s population.
Amp up your social media strategy with WebFX
The future of social media is clear: It’s not going anywhere. Whether you’re looking to build brand awareness, improve client retention, or increase sales, statistics about social media can help you better understand each platform — and help you determine where to spend your marketing budget.
Need help getting started with social media? With our custom strategies, as well as social media marketing and advertising plans, we can help you build a competitive social media campaign that fits your business’s unique marketing needs.
Get started today or learn more about our social media services by contacting us online or giving us a call at 888-601-5359 today!