Social Media Tech: Find the Best Social Media Tools
Social media has become an essential part of every organization’s digital marketing strategy. Some of the most significant benefits of social media marketing include allowing you to reach your target audience effortlessly, assisting in generating leads, and increasing brand awareness.
Social media is one of the least expensive ways to digitally market your business and it can help you improve your overall return on investment (ROI).
But with so many different social media networks available to market your business and how involved and ever-changing social media marketing is, it can be overwhelming to keep up with your social media marketing efforts.
Luckily, there’s an array of social media tools to help you make your campaigns more manageable. Social media technology can help you create an efficient workflow, keep track of your social media analytics and ensure your content reaches your target audience.
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5 best social media technology tools
The choices for social media tech out there are endless. To narrow it down, we’ve outlined some of the best social media tools to help you pick which one is right for you.
Here are five social media tools to try out in your campaigns:
Buffer is a social media management platform that has everything you need to manage multiple social media profiles.
You can integrate Buffer with Facebook, Instagram, Twitter, LinkedIn, and more to schedule your posts in advance. The application has a media-friendly post composer allowing you to create posts with videos, photos, links, and GIFs.
Buffer is free, but it also has a premium plan. The premium plan has tons of extra features, some of which include a detailed analytics feature to view the engagement stats on your posts and a reply tool for providing customer service support to the followers of your managed social media profiles.
Hootsuite is the largest and most popular social media tech management tool used today.
It allows you to handle multiple social media accounts at once in one single dashboard. Along with giving you the ability to curate content and schedule posts in advance by plotting a social media calendar, it lets you collaborate across team members and measure ROI, among other features.
One thing that sets Hootsuite apart from other social media management tools is Hootsuite Insights. Hootsuite Insights is a social listening tool that allows you to build intelligence into your brand strategy. You can see what people are saying and how they feel about your brand across social media networks and other websites and forums.
Canva is a social media technology tool that falls on the graphic design side of managing social media. The majority of engaging social media posts these days rely heavily on eye-catching visual content to grab user attention.
Hiring a graphic designer or assigning out every visually based social media post to your design team is not always practical. Canva lets you easily design your posts with templates and a drag-and-drop interface with design elements.
The platform is free to use, but it offers paid subscriptions with additional functionality.
With BuzzSumo, you can research and monitor what content is shared most on social media channels. Other features include tracking competitors and analyzing their content, finding influencers, and getting alerts for domains, links, brand names, and keywords.
This tool is great for coming up with ideas for content to post on your social media channels. Coming up with content can be a daunting and time-consuming task, especially when it’s a gamble whether the content will do well.
With social media marketing technology like Buzzsumo, you can see exactly what content is performing well and develop ideas based on that data. By doing this, you guarantee a better chance of success for your posts.
5. Rival IQ
If you’re looking to spy on your competitors to see how they’re using social media, Rival IQ is your go-to social media tool. This tool allows you to monitor your competition to see when they launch campaigns and how those campaigns are performing.
You can also view their traffic drivers, favorite channels, and a lot more of your competitors’ data. You not only get insights into your competitors, but the tool gives you the reports you need to see how well your posts are doing compared to your competitors’ social media strategies.
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Learn more about social media technology
When it comes to social media tech, you’ll find some of the best tools to try in these resources:
- Social Media Scheduling Tools
- Social Media Management Tools
- Social Media Monitoring Tools
- Twitter and Facebook Status Generator
Looking to do more than expedite your workday? If you’re searching for ways to improve your social media strategy, WebFX can help. With our newsletter, Revenue Weekly, we share tips, tricks, and guidance on how to maximize the bottom-line impact of digital marketing strategies like social media.
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