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30 Marketing Automation Statistics for 2024

30 Marketing Automation Statistics for 2024

Marketing is a lot of work. If you’re a marketer, that statement probably seems pretty obvious to you, since you know from experience just how tedious it can get. You have a lot of campaigns to manage across a lot of channels, and each of those campaigns includes a ton of tasks.

That’s why marketing automation is such a good option for teams like yours. There are a lot of automation tools out there that can help you manage your workload, and you can benefit from using them.

If you’re unfamiliar with marketing automation, or simply trying to learn more, we have some helpful marketing automation statistics on this page for you to learn from. These stats are divided into several sections:

Keep reading to find out more. And be sure to subscribe to Revenue Weekly, our email newsletter, to get more helpful marketing info delivered right to your inbox!

General marketing automation statistics

To start off our list of marketing automation stats, let’s look at some general statistics related to the experience that marketers have with automation tools.

  1. 79% of businesses use some kind of marketing automation.
  2. 62% of marketers say that automation is important to their campaigns.
  3. 65% of marketers say that their automation strategy is effective.
  4. High-performing marketers are 1.5 times more likely to use automation software.
  5. Of the marketers who use automation, 50% use it every single day.
  6. Marketing teams use automation tools 76% more than sales teams do.
  7. The marketing automation industry is expected to surpass $10.8 billion in revenue by 2031.

Marketing automation benefit statistics

Now that we’ve seen how many marketers use automation, let’s look at what they’re getting out of it. Here are some stats related to the benefits of marketing automation tools.

  1. 80% of marketers who use automation platforms experience an increase in leads.
  2. 77% of businesses that use marketing automation see an increase in conversion rates.
  3. 76% of companies that use marketing automation see a positive return on investment (ROI) within one year.
  4. Marketing automation tools can increase a company’s sales productivity by 12.2%.
  5. 43% of marketers say that the main advantage of automation is that it improves the customer experience.
  6. 21% of email marketing revenue is generated by automated campaigns.
  7. Companies that automate their social media posts can save more than six hours each week.

Marketing automation acquisition statistics

Not every company already has a marketing automation tool at their side. But some companies, possibly including yours, may be looking for one. How many companies plan to implement marketing automation, though? And what do they look for in an automation tool? Find out with these stats.

  1. 26% of companies that don’t have any marketing automation plan to start using it in the future.
  2. 52% of marketers name integrations as a key factor when picking an automation platform.
  3. 58% of marketers name price as the most important factor when it comes to choosing an automation platform.
  4. More than 70% of marketers prefer cloud-based automation software.

Marketing automation usage statistics

We know that a lot of marketers use automation. But what do they use it for? These marketing automation stats reveal some of the most common tasks and processes that marketers automate.

  1. 64% of marketers say that they automate their data measurement and attribution processes.
  2. 58% of marketers use automation to help them manage routine tasks.
  3. 63% of marketers use automation in their email campaigns, the most popular marketing channel to automate.
  4. 50% of small businesses use marketing automation to run email drip campaigns.
  5. 56% of marketers use automation for audience segmentation.
  6. 31% of marketers use automation tools to run chatbots on their websites.
  7. 45% of marketers run A/B tests using marketing automation.
  8. 47% of marketers are using automation to help them manage social media campaigns.

Marketing automation challenge statistics

To close out our list of marketing automation statistics, let’s look at a few of the struggles marketers have when it comes to implementing automation tools.

  1. 73% of marketers find automation challenging to implement.
  2. 66% of businesses say that there aren’t any marketing automation tools available that meet their needs.
  3. 33% of companies identify a lack of internal expertise as the biggest barrier to implementing automation software.
  4. 36% of marketers say that it takes them around six months to fully integrate their automation platform.

WebFX can boost your marketing automation strategy

Are you struggling to implement your chosen marketing automation tools? Looking for an agency to help you make it all work? Look no further than WebFX. With over 28 years of marketing experience, we’re the experts at helping you balance your marketing strategy, including figuring out which parts to automate.

In fact, we offer our very own proprietary marketing software, MarketingCloudFX. This client-exclusive platform can help you manage a lot of different marketing tasks, including automating certain processes.

Interested in partnering with us? Just give us a call at 888-601-5359 or contact us online today!

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