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A two-week social media content calendar with scheduled posts for Twitter, LinkedIn, Facebook, and Instagram. Each platform is color-coded and checkmarks indicate completed posts.
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{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is long-form content?", "acceptedAnswer": { "@type": "Answer", "text": "

Some marketers will say that long-form content is anything 800 words or more, while others will tell you it’s 2000 words or more. The first page results have an average word count of 1890 words, so you’ll want to aim around that mark for your long-form content. Regardless of the word length, long-form content is content that provides an abundance of information for your audience. This type of content covers topics in-depth.

" } },{ "@type": "Question", "name": "How do I write long-form content?", "acceptedAnswer": { "@type": "Answer", "text": "

How to write long-form content that succeeds

Are you ready to start creating long-form content for your business? Check out these three tips on long-form writing that drives results for your business.

1. Choose topics that you can explore in-depth

If you’re going to create in-depth content, you need topics that allow you to explore deeper. A crucial part of long-form content marketing is choosing the right topic. You don’t want to get stuck writing about a topic that has no breadth.

Some topics may not give you the room to dive in and explain the nitty-gritty of the topic. That said, you must choose topics that are slightly more complex, so you have more avenues to explore. An example of a great in-depth topic is “how to train your dog.” With this topic, you can explore multiple avenues of information.

You can cover:

As you can see, this topic provides a lot of room for the writer to go in-depth. Additionally, all of this information is relevant to someone who’s looking to train their dog. The user can go to this page and get all the information they need on dog training.

By choosing the right topic, you can create in-depth content easier and provide your audience with all the information they need.

2. Choose the right format

Once you have your content topic in mind, it’s essential to decide how to write your long-form content. You can use multiple formats for your in-depth content, including:

Your format type will help you determine the information you need and how long your content is. For instance, if you create an in-depth article with an infographic, you may not need to write as much as you would with a listicle because more people will spend their time looking at the information provided in your infographic. It’s essential to understand the best format for your content, so you can present the information in a way that makes sense to your audience.

You may even use a combination of two formats! Establishing your format will help you produce the best results with your content.

3. Create a content schedule

When you’re creating content, it’s essential to have a content calendar. You must track what content you’re creating, when you’re creating it, and when you’re publishing it. A content schedule will help you stay organized with your long-form content marketing.

It’s important to note that you don’t want to create long-form content continually. While it’s super beneficial to your business, it can become exhausting to develop, and you don’t want your writer(s) to feel overwhelmed with constant in-depth research and writing. It can also be overwhelming for your audience, too.

If they like an in-depth article they read on your site and go to visit another content page, they may feel overwhelmed to find another page filled with 2000 words. You’ll want to use long-form content often, but not so much that it overwhelms your audience. A content schedule will help you spread out your long-form content and ensure you’re creating more than just long-form content.

It will keep your audience happy and interested in your business. A great way to vary the content on your website is to create a mix of long-form content, blog posts, and product/service pages.

" } }] }