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What is ChatGPT for SEO and How Will It Improve My SEO Efforts?

If you keep a pulse on the technology world, chances are you’ve heard of ChatGPT. This artificial intelligence (AI) program is taking the Internet by storm, enticing people to input whatever prompt comes to mind to see what ChatGPT will do with it.

But ChatGPT isn’t just for writing a silly poem or telling you what happened during the Super Bowl ­­–– it’s a valuable resource for helping you improve your SEO services efforts.

With ChatGPT for SEO, you can start improving your SEO strategy to drive better results for your business.

On this page, we’ll address:

Keep reading to learn more!

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What is ChatGPT?

ChatGPT is an AI chatbot that interacts with people in a conversational way to search for information, tell jokes, and generate ideas. This platform can simulate actual conversations with people, much like a chatbot on a company’s website.

Homepage for ChatGPT featuring a purple bar design

ChatGPT combines the user-friendly chatbot interface with artificial intelligence to create a program anyone can use.

How to use ChatGPT for SEO

Now that you understand what ChatGPT is, you might wonder how to use ChatGPT for SEO. There are numerous applications for SEO for ChatGPT, so let’s dive into them:

1. Use ChatGPT to help you create written content

First on this list of ChatGPT SEO usages, let’s address creating content. From email content to social media captions to blog posts, you spend a lot of time writing. It’s a time-consuming task that leaves you wondering –– is there an easier way?

Enter ChatGPT. ChatGPT can generate content for your business based on a prompt you provide. It’s an easy way to generate content fast and save you time.

There’s just one hitch: Google penalizes AI-generated content.

Creating AI-generated blog posts and informational articles goes against Google Search Essentials. If you try to post AI-generated blogs on your website, Google will penalize your business’s website because it views the content as spam.

So, is there any way to use ChatGPT for SEO writing?

ChatGPT can be a great resource to help you build a basic knowledge basis about topics without searching multiple websites. So, let’s say you wanted to write an article about why the government shouldn’t ban TikTok, but you weren’t sure why they wanted to do it. You could easily type the prompt into ChatGPT and get synthesized background information.

A conversation about TikTok through ChatGPT

ChatGPT can be a great resource to help you get basic background information. It saves you time, so you can focus on building the meat of your article. Saving time means you have more time to create more content, which benefits your SEO efforts.

Keep in mind, though, that you’ll want to verify the information is correct. You may need to do a quick Google Search to verify the information you wrote is accurate.

2. Use ChatGPT to help you find related keywords

With ChatGPT for SEO, you can help your business find related keywords. One of the most challenging tasks with SEO is finding related keywords to go with your core key term. These keywords are important for helping you reach more searchers.

ChatGPT can help you get keyword ideas by typing in, “Related keyword to ‘[your keyword]’.”

ChatGPT generating keywords related to the term "fall fashion trends"

This AI tool is good for helping you get new keyword ideas or find new ways to angle your targeting to reach more people. You can also use our ChatGPT plugin, SEO Assistant, to boost the keyword research capabilities of ChatGPT.

Bonus Read: Best AI SEO Tools

3. Use ChatGPT to generate title tags and meta descriptions

If you want to know how to use ChatGPT for SEO, try using it to generate title tags and meta descriptions. These two key elements entice prospects to click on your listing in search results. ChatGPT can be a great resource to help you generate title tags and meta description ideas.

You can prompt Chat GPT to generate both tags to get the ideas flowing.

ChatGPT generating examples of title tags and meta descriptions

Keep in mind that when ChatGPT generates results for you, you’ll want to tweak them to make them your own. Anytime you use ChatGPT, you want to tailor it to your business and in your company’s language. Of course, you can make that easier by training ChatGPT on your company writing style.

4. Use ChatGPT to generate your business’s FAQ page

With ChatGPT for SEO, you can generate an FAQ page. Many businesses have FAQ pages to answer any questions people might have surrounding their offerings. With an FAQ page, you can help increase traffic to your website and boost your SEO.

Many people struggle to generate questions to answer for their FAQ. If you find you’re stuck on finding questions for your FAQ page, ChatGPT can help.

Just type your prompt into ChatGPT and generate questions.

ChatGPT helping generate questions for an FAQ page on gaming PCs

By using ChatGPT, you can generate a list of questions your audience may have.

5. Use ChatGPT to generate content ideas

With ChatGPT SEO, you can generate new content ideas for your business. As mentioned before, you can use ChatGPT to generate FAQ questions. Those questions can also help you identify content ideas.

For example, let’s say you search “what are questions people have about gaming computers?” and generate a list of questions. Some of these questions could be great topics for content on your website.

You could also search by asking for a list of topics surrounding a topic.

ChatGPT response on how to build a PC

This platform is an excellent resource if you need content starter topics for your website.

If you’re stuck with generating new topics for your blog, use ChatGPT to help you generate new ideas.

What ChatGPT means for the future of SEO

Now that we’ve covered how to use ChatGPT for SEO, you know the many ways you can integrate ChatGPT into your SEO strategy. But now you’ve started to wonder ­­–– what does ChatGPT mean for the future of SEO?

Here are three predictions on how ChatGPT will impact your future SEO strategy:

1. ChatGPT will bring a larger focus on user experience

The rise of ChatGPT will bring a bigger focus on user experience (UX) for SEO. While UX is always important, the emphasis will be greater with the rise of ChatGPT.

This increase in importance arises from the fact that ChatGPT delivers personalized responses that fit the context of the user’s query. For example, if you ask ChatGPT to tell you how to build a computer, it quickly provides you with a step-by-step checklist to build your PC.

ChatGPT giving steps on how to build a computer

As more people use ChatGPT and get these refined responses, there will be a greater emphasis on delivering a succinct and tailored user experience. That means having a fast-loading website with functional navigation and organized, skimmable, and informative content will take precedence.

2. ChatGPT will put a greater emphasis on quality

One of the ways to do ChatGPT SEO is to use the platform to help you build background information for content. Since ChatGPT can synthesize information across the web, it’s a great option to help you with your content research.

As a result, ChatGPT will put a greater emphasis on the quality of content you put out on the web. Since ChatGPT can understand the meaning and context of your queries, it can deliver better and tailored results.

That’s why it’s important to keep focusing on the quality of your content. As more people use ChatGPT, there will be a greater desire to have high-quality content tailored to the user’s query. You’ll want to create content that provides valuable information your audience wants.

3. ChatGPT will shift SEO towards conversational language

ChatGPT for SEO will impact the future of language usage. Since ChatGPT can analyze context and meaning, it prompts more users to use conversational language when conducting queries. As a result, SEO efforts may shift towards this language.

We’re already seeing this with the rise of voice search. More people use conversational language when using voice search devices, which drives companies to target more natural language on their pages.

With the rise of ChatGPT, that emphasis will become greater. More people will use natural and conversational language, meaning there will be more focus on using this type of language in your SEO content.

Need help making your SEO strategy future-ready?

ChatGPT is just one of the many dynamic changes in SEO that will arise. If you’re struggling to keep your SEO strategy current, WebFX can help.

With our SEO and ChatGPT optimization services, we’ll ensure your strategy stays current to help you drive the results you desire. Our modernized approach to SEO has helped us drive over $10 billion in revenue and over 24 million leads for our clients.

If you want to see better results with your SEO strategy, contact us online or call us today at 888-601-5359 to speak with a strategist!

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