- Published: Jul 15, 2024
- 10 min. read
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Matthew GibbonsSenior Data & Tech Writer
- Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.
We’ve all heard about artificial intelligence (AI) tools. They seem to have proliferated throughout the business world ever since late 2022, with seemingly every company trying to jump on board the AI train. What not every business is as clear on, though, is exactly how they can use AI.
One of the main things that AI can help with is sales, one of the most fundamental parts of any business. In fact, there are a wide range of different AI sales assistant software options out there that you can take advantage of. The question is, what are these tools, and which ones should you choose?
On this page, we’ll cover the following:
- What is an AI sales assistant tool?
- What features should you expect from AI sales assistant software?
- 10 best AI sales assistant software options
Keep reading to find out more about each of those topics. Then be sure to subscribe to Revenue Weekly, our email newsletter, to get more helpful marketing and sales info sent straight to your inbox!
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What is an AI sales assistant tool?
An AI sales assistant is a type of tool that uses machine learning to help you optimize some aspect of your sales processes. AI sales assistants often automate specific tasks, analyze existing data or processes, or generate new content for your sales efforts.
What features should you expect from AI sales assistant software?
Not all AI sales assistant tools do the same thing. As noted above, some of them are used in analytics or content creation, while others are used for automating routine tasks. They can serve a variety of purposes. That said, these tools are commonly used when creating and managing sales emails. They also help with phone calls or virtual meetings.
So, what should you look for in these tools? Again, it depends on what type of AI sales tool you want. However, no matter what type of tool you’re looking for, you should pay attention to the results they drive for other businesses.
Read reviews and assess whether the tool made sales reps’ jobs easier or not. Then see how those reviews stack up against the price to determine if it’s a worthwhile investment for your sales team.
10 best AI sales assistant software options
Now that you know what an AI sales assistant tool is and what to look for in one, let’s look at some of the top AI sales assistants out there. There are a lot of options to choose from, but here are 10 of the best ones:
Here’s a summary of each of those tools:
Tool name | Pricing | Best for |
Regie.ai | $59+ per month (free plan available) | Overall sales management |
Clay | $149+ per month | Lead prospecting |
Avoma | $24+ per month (free plan available) | Virtual meeting analysis |
Pipedrive | Free | CRM data analytics |
Suede | $99+ per seat | Cold email creation |
watsonx Assistant | $140+ per month (free plan available) | Customer service chatbot management |
Postaga | $99+ per month | Email outreach |
Lavender | $29+ per month (free plan available) | Email writing assistance |
Winn.ai | $69+ per seat per month | Virtual meeting live assistance |
My AI Front Desk | $34.99 per month | Automated phone responses |
Keep reading to find out more about each tool!
1. Regie.ai
Price: $59+ per month (free plan available)
Regie.ai is possibly the most comprehensive platform on this list. It has a huge array of AI sales tools, both generative and analytical, and it can help you do everything from editing written content to managing outreach campaigns. Considering all of those features, it comes at quite an affordable price.
Other things it can do include:
- Generating social media posts
- Personalizing emails to specific recipients
- Generating call scripts
- Generating images
- And more!
As you can see, this tool has a wide range of automation capabilities that make it well worth the investment for many businesses.
2. Clay
Price: $149+ per month
Clay is an AI lead prospecting tool. It integrates primarily with LinkedIn, from which it pulls data on users who fit your target audience. That means Clay is ideal for business-to-business (B2B) companies, whose prospects — specifically, decision-makers at their target businesses — are often likely to be on LinkedIn.
You can get a variety of information about these prospects, from their names and positions at their companies to their contact information (particularly their email addresses). You can then use Clay to easily organize that info and reach out to the prospects.
3. Avoma
Price: $24+ per month (free plan available)
Avoma is a go-to AI sales assistant software for virtual meetings. It can help you keep track of contacts, schedule meetings with them, and integrate with your customer relationship management (CRM) platform.
More than that, though, Avoma can analyze the meetings themselves. It can do things like:
- Identify the topic of a meeting
- Transcribe the whole meeting
- Analyze how agents perform during calls
- And more!
4. Pipedrive
Price: Free
If you’ve heard of Pipedrive, you may be wondering what it’s doing on this list. After all, Pipedrive is a CRM, right? While that’s true, Pipedrive also offers a top AI sales assistant. It’s a free tool, though you do need to have a Pipedrive account to access it.
Since Pipedrive’s CRM is all about gathering customer data, it makes sense that its AI sales assistant exists to help you analyze that data. It can find valuable insights for you and provide recommendations for how to improve your sales efforts. Needless to say, this tool is at its most beneficial if you use it in conjunction with the CRM.
5. Suede
Price: $99+ per seat
Another of the best AI sales assistant software options is Suede. This tool helps you generate cold emails, and the highlight is that it generates them using your unique brand (or personal) voice. Just feed it some samples of your cold emails, and it will learn how to write like you.
From there, it’s just a matter of telling Suede what you want an email to say or do. It’ll generate three different variations for you to choose from, and just like that, you have a cold email to send out to your prospects.
6. watsonx Assistant
Price: $140+ per month (free plan available)
Offered by IBM Watson, watsonx Assistant is a top AI sales assistant for businesses. It has multiple uses, but as a conversational AI tool, it’s best used for customer support. You can use this tool to create a helpful service chatbot on your website, helping to take some of the load off of your real-life customer service reps.
The watsonx Assistant gives you plenty of customization options, so to a large extent, the effectiveness of this tool is whatever you make it. You can even use it as an internal human resources chatbot, so it has applications even outside the realm of sales.
7. Postaga
Price: $99+ per month
Postaga is among the best AI sales assistant software options for email outreach. The way it works is that you get to choose from a range of different campaign types and presets, and then you provide a bunch of information about your business and your target audience. Based on that, Postaga will then scrape the Internet for potential contacts.
It doesn’t stop there, though. Based on what it finds, Postaga will also help you generate email copy and a strategy for sending out your emails on a particular timeline. Throughout the process, it provides you with plenty of customization options for all your email outreach needs.
8. Lavender
Price: $29+ per month (free plan available)
Lavender is a browser extension that serves as the perfect email writing assistant. To start with, it can help you write whole emails from scratch. Similarly, it can take single lines of text and expand them into whole email messages.
Even if you don’t like using AI to write entire emails, though, Lavender can still be useful. It can analyze emails you’ve written and give you tips on how to optimize them for better engagement. It also provides a dashboard that shows you data that it tracks on your email activity, giving you a clear picture of how engaging your emails are. It will also tell you any common problems it spots in your emails.
9. Winn.ai
Price: $69+ per seat per month
Winn.ai isn’t the only AI meeting assistant out there, but it’s one of the best. It can do all the usual things, like creating transcripts of your meetings and noting which topics were addressed. It offers more than that, though.
Winn.ai can monitor your virtual meetings in real time, assisting you as you’re actively participating in the meeting. One of the coolest things it can do is help you hit all your main talking points — you can outline those points in advance, at which point the tool will track what you talk about during the meeting and check off talking points as you address them.
10. My AI Front Desk
Price: $34.99 per month
My AI Front Desk (MAIFD) is what you could call an AI sales receptionist. That is, it’s an interactive bot that you can set up to answer phone calls for your business. This is handy for when your sales staff isn’t available to answer a call. You can program the bot to ask (and answer) specific questions and to speak to callers in a particular way.
MAIFD may not be a replacement for an actual human agent, but it does a decent job at filling in for them when absolutely necessary.
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Automation tools can be really helpful when it comes to upping your sales. But sometimes a tool isn’t enough. Many businesses find that they need the help of a professional agency that has years of experience optimizing marketing and sales efforts to drive more revenue.
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Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.
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Plan Your Marketing BudgetTable of Contents
- What is an AI Sales Assistant Tool?
- What Features Should You Expect from AI Sales Assistant Software?
- 10 Best AI Sales Assistant Software Options
- 1. Regie.ai
- 2. Clay
- 3. Avoma
- 4. Pipedrive
- 5. Suede
- 6. Watsonx Assistant
- 7. Postaga
- 8. Lavender
- 9. Winn.ai
- 10. My AI Front Desk
- Get More Help Managing Your Marketing and Sales Efforts with WebFX
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