The generation of ideas, to any team, is no doubt important. For example, at Design Instruct, we meet and talk about future projects, we throw around ideas about artists we like and the work they do, we attempt to come up with fresh content ideas and new site features, and so on. Brainstorming is an important part of what we do.
Throughout the course of working closely together, we’ve discovered a few tips and tricks that often lead to great ideas after a brainstorming session. We thought we’d share some of them with you.
1. Create a Positive Atmosphere for Your Brainstorming Session
It’s easy to think of meetings as boring, dreadful, painful and anxiety-inducing periods of time. Oftentimes, as a meeting participant or facilitator, you wish you could be doing something else. Sometimes people get called out, put on the spot, and fingers get pointed.
Meetings are frequently perceived to be boring because they’re repetitive and drudgingly systematic. If you want to conduct an effective brainstorming session, it’s important that the atmosphere is fun, positive, welcoming and judgment-free. This way, the meeting participants won’t hesitate to share their ideas for fear of ridicule or reprimand from their peers.
2. Lay Out the Ground Rules
Clarity. It’s sort of become a buzzword around the office for us. Clarity is a virtue.
It’s the starting point for most of what we do. It’s often said that there are no bad ideas in brainstorming. This is true.
But there are ideas that just waste time and produce no actionable outcomes at all. These are the “ideas” that people throw out there to be funny or to add levity with no real substance. Remember this: Respect the process of generating ideas.
Otherwise, you’re just wasting everyone’s time. You have to keep brainstorming focused. Do this by clarifying the objectives and the goals of a new project, and have everyone start from that point of clarity.
If what we’re trying to achieve is clear, then every idea born out of a brainstorming session also inherits that same clarity. At the end of your brainstorming session, you’ll be left with a few really good ideas, and the only decision you need to make is to pick out the best ones to move forward with.
3. Don’t Overlook Ideas that Aren’t Everyone’s Favorite
As long as an idea adheres to the objectives and the goals of the project, it should be considered as a viable option. At the very least, you should look at an idea as a jumping-off point for other ideas. Or you can take all these not-so-good ideas and synthesize them into one really good one; a sort of Frankenstein’s monster of an idea.
4. Throw Away Ideas that Just Won’t Work
Sometimes we get attached to ideas we come up with just by the mere fact that we came up with it. I do it all the time. I fall in love with an idea because I think it’s clever or cool or I think it will be a hit, even if all indications point to the contrary.
However, again, be clear about what you need from the idea. Not every idea you come up with will be a hit. That’s impossible.
In fact, I think most of you will agree that most ideas you come up with aren’t going to be good. Therefore, you have to get rid of all of them. Throw them out there, put these ideas on the table and let them go.
Let them float into the ether and be done with it. Those ideas were never yours to begin with. They’re just vague abstractions: Notions that may have seemed good in your head, but with no real substance or no real chance of being successful.
The only time you can claim an idea as yours is when it’s good enough for you to put it into action. That’s the only time an idea actually starts to exist. It only becomes tangible and concrete when there’s a chance of it being successful.
5. Don’t Tune Out When Things Don’t Go Your Way
Sometimes you won’t agree with the direction the idea-generation process is taking. And if you’re like me, your stubbornness and hardheadedness will tell you to just tune out, stop listening and stop contributing. Fight the urge to shut off from the brainstorming session!
No good can come from shutting down. By not participating, you’ve just cut the team’s efficacy by one person. That’s one less brain, one less idea, and one less thoughtful insight.
Tuning out is not good for the brainstorming atmosphere. It isn’t good for morale. Try this instead: Voice out what’s bothering you about the brainstorming session. It won’t matter if you get angry or too impassioned with what bothers you.
In fact, it might help the group better understand the pitfalls of the direction they’re headed. Think about it this way: If someone disagrees, it means that the idea in question isn’t completely solid. There are still holes to be filled.
The fact that you disagree is ultimately good for the outcome of the project.
6. Pragmatism First, Vision (Immediately) Second
Let’s face it: You need to achieve something with your ideas. That’s what brainstorming is for. You address some issues and you formulate solutions.
It’s immediate. Your project is the task at hand. Therefore, you have to treat it as such.
Don’t let your idea get bigger than it needs to be right now. Most creative people have great vision. Ideas will sometimes get out of hand, and they become these big, world-changing, life-defining things that get cumbersome and unwieldy when you do try to move them into action.
Some of the biggest ideas today started out very small and simple. However, if you study these ideas (e.g. Google’s search, Apple’s products, etc.) you’ll see that they started out from a place of clarity.
They addressed specific needs and objectives. They were simple. Start there with your idea and let it grow.
Vision is important, but it can’t be the driving force behind the actual work and the time that needs to be put into getting an idea off the ground. Vision is limitless for many people, and that’s never helpful when you have real, immediate objectives and needs for a project. Vision merely guides an idea.
Pragmatism is the thing that pushes it forward.
Share Your Own Brainstorming Session Tips!
- How does your company produce ideas in teams?
- In your experience, what strategies and techniques yield better and more productive brainstorming sessions?
- Did you apply any of the tips mentioned above in your last brainstorming session?
Feel free to discuss the topic of brainstorming/idea-generation sessions in the comments!
Trevin serves as the VP of Marketing at WebFX. He has worked on over 450 marketing campaigns and has been building websites for over 25 years. His work has been featured by Search Engine Land, USA Today, Fast Company and Inc.
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- 1. Create a Positive Atmosphere for Your Brainstorming Session
- 2. Lay out the Ground Rules
- 3. Don’t Overlook Ideas That Aren’t Everyone’s Favorite
- 4. Throw Away Ideas That Just Won’t Work
- 5. Don’t Tune out when Things Don’t Go Your Way
- 6. Pragmatism First, Vision (Immediately) Second
- Share Your Own Brainstorming Session Tips!