6 Ways To Enhance Web Design for Dog Trainers

Dog training businesses like yours need to use a variety of digital marketing methods to successfully earn customers online. Search engine optimization (SEO), paid advertising, and social media marketing are all common strategies. But one thing that all these strategies share is that they lead back to your website.

Your website is where conversions most often happen, so it’s crucial for that site to be optimized to drive those conversions. The last thing you want is for people to visit your site and immediately leave without becoming customers. That’s why web design for dog trainers is such a big deal.

The question is, how do you optimize your dog trainer web design? That’s the question we’ll be answering on this page. We’ll go over six web design best practices, including:

1. Create a visually appealing design
2. Implement an intuitive navigation setup
3. Include plenty of multimedia elements
4. Use responsive design
5. Optimize your page load speeds
6. Make your site secure

Keep reading to find out more about how to improve web design for K9 trainers. Then, be sure to subscribe to Revenue Weekly — our email newsletter — for more helpful digital marketing tips!

1. Create a visually appealing design

When we talk about K9 training web design, we’re mostly looking at two different areas: Visual design and technical design. We’ll get to some technical things in a moment, but to start off, it’s important that your website be visually appealing.

On a basic level, that means that you should optimize simple visual elements like:

• Color scheme
• White space
• Simplicity vs. clutter

Your site should use a consistent and pleasing color scheme, and it should also avoid putting too many elements on a page — that will only overwhelm users. Keep things clean and simple and follow good graphic design practices when it comes to things like alignment and contrast.

For dog trainers, it’s usually a good idea to go with a light, fun design that reflects the joy you (hopefully!) get to experience by working with dogs all the time.

2. Implement an intuitive navigation setup

Navigation is a  dog trainer web design element that’s both visual and technical. When someone visits your website, they’re probably looking for something specific. You want to make sure that they can find it as easily as possible. If they get lost, there’s a good chance they’ll just leave.

Your site should have an organized structure, and you should lay out that structure in a navigation bar at the top of the page. Visitors should be able to easily jump to whichever section of the site they want, whether they want to see what your training services include or view all the trainers on your team.

3. Include plenty of multimedia elements

Every website needs to have some images, graphics, and videos to break up the text a little bit. But for a dog training company like yours, it’s extra important. You have arguably the most photogenic services on the planet, and you should use that to your advantage.

You can post photos of some of the dogs you work with, as well as plenty of dog-related graphics across the site where helpful. In addition to keeping people on your site longer through the sheer power of cuteness, these photos help show off some of the work you do.

Videos are even more effective in that respect, as they let people see your services in action. You can include videos that introduce the trainers on your team and clips of how you train the dogs you work with.

4. Use responsive design

Now we start to dive into some more technical elements of web design for dog trainers. One of those elements is mobile-friendliness. A lot of people will probably visit your website on their phones, so you want to make sure your site will display correctly on mobile devices. Plus, Google only ranks sites with mobile versions, so failing to make a mobile-friendly site will pretty much destroy your SEO.

The best way to make your site mobile-friendly is to use responsive design. This type of web design where the elements on a page restructure to fit the screen where they appear. That means a given page will look slightly different on mobile than it does on desktop.

Here’s an example of a site on desktop:

And on mobile:

5. Optimize your page load speeds

Another technical aspect of K9 training web design is page speed optimization. If your pages take too long to load, most people will get tired of waiting and close out of your site. On top of that, pages that load slowly end up ranking lower in Google.

For both of those reasons, you’ll want to help your pages load as quickly as possible. There are several ways you can do that, including:

• Caching your web pages
• Limiting redirects
• Minifying code
• Compressing images

When your site loads faster, you’ll rank higher in search results and retain more traffic.

6. Make your site secure

Finally, anyone looking to optimize web design for K9 trainers should make sure their site is secure. You should include some basic security protocols to prevent any hackers or bots from breaking into your website and damaging it in some way.

This is particularly important if you use your site to let people sign their dogs up for training since that involves them giving you some of their personal information. You want people to feel safe providing that info, which will only be the case if your site is secure.

There are different security plugins you can get to help protect your website, but the simplest method is to use HTTPS. HTTPS is a more secure version of the standard HTTP protocol, and it encrypts data sent between your site and a user’s browser. It’s a simple tactic that can make your site a lot safer.

Upgrade your dog trainer web design with WebFX

Most dog training companies don’t have a whole digital marketing team on staff. Unless your business is the rare exception to that rule, that leaves you with two options:

1. Try to build your entire website from scratch by yourself (not recommended!)
2. Partner with a  professional web design agency like WebFX

We may be biased, but we’d strongly recommend that you go for the second option. Working with us will give you access to 28 years of experience and a team that knows what it takes to create superior web design. When you partner with us for our web design services, you’ll be able to craft a website that converts tons of dog owners in your area.

Interested in working together? Give us a call at 888-601-5359 or contact us online today!

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