B2B Digital Marketing Services: Drive More Leads with WebFX

What is B2B digital marketing?

B2B digital marketing involves using online marketing strategies to promote your business to clients interested in your products or services. You can use any number of digital marketing strategies to increase brand recognition, drive leads, and ramp up revenue for your company.

Why invest in B2B digital marketing services?

B2B online marketing services are an investment, which may leave you wondering why you should invest.

Here are four reasons to invest in B2B online marketing services:

B2B digital marketing services help you reach a more qualified audience

One of the most significant benefits of B2B digital marketing is that it helps you reach a more qualified audience. Traditional advertisements make reaching your target audience challenging ­­–– often, more people uninterested in your business see your ads than those interested.

With B2B digital marketing services, you can target people more interested in your company. From keyword targeting to demographic targeting, you can reach qualified leads that want your products or services.

B2B digital marketing services help you maintain relationships with prospects

Another reason that B2B online marketing services are critical for your company is that they help you maintain relationships with prospects. The B2B sales cycle is long because of multiple decision-makers ­­–– B2B companies can have 7-12 decision-makers.

When you’re trying to appeal to multiple decision-makers, you need to maintain a relationship with them to nurture these leaders towards conversion.

This task is challenging with traditional marketing methods because the only direct forms of continual engagement are sending mail and making phone calls.

B2B digital marketing, on the other hand, offers numerous opportunities for you to maintain relationships with prospects. You can send prospects emails, keep them updated on your social media profiles, or run display ads on pages they visit.

You have more opportunities to reach leads and nurture relationships with them through these channels.

On top of that, you can use customer relationship management (CRM) tools, like Nutshell, to keep track of these interactions and deliver more tailored information to leads based on where they are in your sales cycle.

B2B digital marketing services help you earn more qualified leads

B2B digital marketing services are valuable for helping you earn qualified leads for your business. Online marketing enables you to narrow your marketing strategies to focus on the leads most interested in your products or services.

In many cases, these prospects come to you. Whether they visit your website through a search listing or click on an ad, they actively choose to check out your business and see what you offer.

This approach differs significantly from traditional advertising, as conventional advertising requires reaching out to prospects to see if they’re interested. Your sales team spends a lot of time vetting people who aren’t interested in what you offer.

When you find a great B2B marketing agency, their services can help your sales team can spend more time focusing on leads you already know are interested in what you offer.

B2B digital marketing services help you close more sales

The last benefit of B2B digital marketing services is these services help you close more sales. Not only does digital marketing help you capture more qualified leads, but it also enables you to nurture those leads towards conversion.

Once you know who’s interested in your business, your sales team can continually engage those prospects and nurture them towards conversion. With a CRM tool, you can understand where prospects are in your sales funnel and deliver the correct information to them.

Not to mention, digital marketing lets you tailor the experience for different decision-makers, so they get the information that matters most to them. As a result, you can convince more decision-makers that you’re the right choice and get them to convert.

WebFX specializes in B2B client success.

Wheeler Machinery Co., saw 82% higher average time on site after partnering with WebFX for SEO, CRO, web design and development, and website content services.

See Case Study

B2B digital marketing services: Strategies offered by WebFX

B2B Internet marketing services are your business’s key to reaching more qualified clients and closing more sales. When you’re busy trying to help your team close more sales, you may not have the time to dedicate to build a digital marketing plan.

That’s where a digital marketing company can help.

WebFX offers top-notch B2B online marketing services that help move your business forward. As a full-service digital marketing company, we offer everything you need to reach people through the proper channels.

Here are just a few of the B2B digital marketing strategies we offer:

Search engine optimization (SEO)

If you want more prospects to discover your business when they search online, search engine optimization is critical. When decision-makers look for companies that can fulfill their needs, they turn to search engines to see their options.

You want your business to appear at the top of these searches, so decision-makers consider your company.

At WebFX, our SEO services help improve your website’s ranking in search results to drive these qualified leads to your business. Here are just a few features you can expect with our SEO services:

• Keyword research and optimization
• Title tag and meta description optimization
• Robots.txt creation
• Google My Business profile setup
• Image optimization
• Custom 404 error page setup
• Google Analytics tracking and analysis
• Competitor monitoring
• Keyword rank checker access

Pay-per-click (PPC) advertising

Want to increase your presence in search engines? With pay-per-click advertising, you can run ads to appear at the top of relevant search results and drive more qualified traffic for your B2B business.

With PPC as part of your B2B online marketing services, you can help increase brand awareness in search results and drive more qualified leads for your business.

When you invest in PPC services from WebFX, we’ll provide you with everything you need to launch a successful campaign, including:

• Keyword selection and bidding
• Ads displayed on Google and Bing
• Campaign and strategy development
• Ad campaign copywriting
• Ad copy performance testing
• Google Analytics ad tracking
• Strategic bid management

Email marketing

When you invest in B2B online marketing services, you want to keep your brand top-of-mind for prospects. You want to continually engage them and have them consider your brand as a viable option for their needs.

With email marketing, you can accomplish that goal.

Email marketing enables you to send relevant content straight to prospects’ inboxes and keep your brand top-of-mind. You can segment your audience and send personalized emails to ensure subscribers get what matters most to them.

With multiple decision-makers having different interests and aspects to consider, email marketing is key to your success.

At WebFX, our email marketing services offer everything you need to engage prospects, including:

• Email copywriting
• Email images
• Campaign strategy development
• Email coding
• Testing subject lines
• Conversion tracking
• Email distribution
• Email tracking
• Email template creation
• MyEmailFX access

Content marketing

A critical component of B2B online marketing services is content marketing.

When decision-makers want to find the right company to fit their needs, they’re searching online for that information. Content marketing provides you with an opportunity to share that information with these prospects.

From blog posts to videos, you can share your industry knowledge with prospects who want it most.

With content marketing services from WebFX, you get everything you need to educate prospects about your industry. Here’s what you can expect:

• Keyword research
• Long-form content creation
• Video creation
• Infographic creation
• Voice search optimized content
• Competitor monitoring of website changes

Social media marketing

Want to connect with prospects and build relationships?

With social media marketing as part of your B2B digital marketing plan, you can! Social media marketing is an excellent way for your business to connect with interested prospects and share helpful information.

There are multiple platforms you can use to connect with leads, including:

• LinkedIn
• Facebook
• Twitter
• Instagram
• YouTube

When you invest in social media marketing services from WebFX, we can help you build a presence on any of these platforms. You’ll get everything you need in your package to grow through social media, including:

• Post creation
• Custom images for posts
• Boosted posts
• Social media competitor analysis
• Social media reputation analysis
• Audit of current social media presence
• Daily monitoring of social media assets
• Access to social media tools, like editorial calendars and contest tools
• Cover photo and profile photo design

Social media advertising

Want to take your social media presence a step further? With social media advertising, you can promote your business to decision-makers that haven’t discovered you yet. Advertising on social media enables you to promote your brand in users’ newsfeeds.

When you invest in B2B Internet marketing services from WebFX, you can get help launching ads on the social media platforms of your choosing. Our social media advertising services include:

• Ad account setup and optimization
• Ad targeting
• Custom advertising images
• Ad copy creation and tweaking
• Mobile-optimization for ads
• Installation of network tracking pixels
• Monthly social media consultation

Get your digital advertising tips straight from the experts.

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