B2B Digital Marketing Services: Drive More Leads with WebFX
Digital marketing is critical for your business-to-business (B2B) company to stay relevant in today’s market. If you want to reach new leads for your business and grow continually, you must invest in digital marketing services to help prospects discover your company online.
If you want to invest in B2B digital marketing services, WebFX is a full-service digital marketing company that can help you build your online presence and drive more qualified leads to your business.
On this page, we’ll cover everything about B2B digital marketing services, including:
- What is B2B digital marketing?
- Why invest in B2B digital marketing services?
- What strategies does WebFX offer for B2B businesses?
- Why should I partner with WebFX for B2B digital marketing services?
What is B2B digital marketing?
B2B digital marketing involves using online marketing strategies to promote your business to clients interested in your products or services. You can use any number of digital marketing strategies to increase brand recognition, drive leads, and ramp up revenue for your company.
Why invest in B2B digital marketing services?
B2B online marketing services are an investment, which may leave you wondering why you should invest.
Here are four reasons to invest in B2B online marketing services:
B2B digital marketing services help you reach a more qualified audience
One of the most significant benefits of B2B digital marketing is that it helps you reach a more qualified audience. Traditional advertisements make reaching your target audience challenging –– often, more people uninterested in your business see your ads than those interested.
With B2B digital marketing services, you can target people more interested in your company. From keyword targeting to demographic targeting, you can reach qualified leads that want your products or services.
B2B digital marketing services help you maintain relationships with prospects
Another reason that B2B online marketing services are critical for your company is that they help you maintain relationships with prospects. The B2B sales cycle is long because of multiple decision-makers –– B2B companies can have 7-12 decision-makers.
When you’re trying to appeal to multiple decision-makers, you need to maintain a relationship with them to nurture these leaders towards conversion.
This task is challenging with traditional marketing methods because the only direct forms of continual engagement are sending mail and making phone calls.
B2B digital marketing, on the other hand, offers numerous opportunities for you to maintain relationships with prospects. You can send prospects emails, keep them updated on your social media profiles, or run display ads on pages they visit.
You have more opportunities to reach leads and nurture relationships with them through these channels.
On top of that, you can use customer relationship management (CRM) tools, like CRMROI, to keep track of these interactions and deliver more tailored information to leads based on where they are in your sales cycle.
B2B digital marketing services help you earn more qualified leads
B2B digital marketing services are valuable for helping you earn qualified leads for your business. Online marketing enables you to narrow your marketing strategies to focus on the leads most interested in your products or services.
In many cases, these prospects come to you. Whether they visit your website through a search listing or click on an ad, they actively choose to check out your business and see what you offer.
This approach differs significantly from traditional advertising, as conventional advertising requires reaching out to prospects to see if they’re interested. Your sales team spends a lot of time vetting people who aren’t interested in what you offer.
With B2B digital marketing services, your sales team can spend more time focusing on leads you already know are interested in what you offer.
B2B digital marketing services help you close more sales
The last benefit of B2B digital marketing services is these services help you close more sales. Not only does digital marketing help you capture more qualified leads, but it also enables you to nurture those leads towards conversion.
Once you know who’s interested in your business, your sales team can continually engage those prospects and nurture them towards conversion. With a CRM tool, you can understand where prospects are in your sales funnel and deliver the correct information to them.
Not to mention, digital marketing lets you tailor the experience for different decision-makers, so they get the information that matters most to them. As a result, you can convince more decision-makers that you’re the right choice and get them to convert.
WebFX specializes in B2B client success.
Wheeler Machinery Co. has been in the business of providing exceptional customer service since 1951.
It was immediately evident to us that they valued treating their customers with a sense of partnership — and we couldn’t wait to help their efforts.Learn More
B2B digital marketing services: Strategies offered by WebFX
B2B Internet marketing services are your business’s key to reaching more qualified clients and closing more sales. When you’re busy trying to help your team close more sales, you may not have the time to dedicate to build a digital marketing plan.
That’s where a digital marketing company can help.
WebFX offers top-notch B2B online marketing services that help move your business forward. As a full-service digital marketing company, we offer everything you need to reach people through the proper channels.
Here are just a few of the B2B digital marketing strategies we offer:
Search engine optimization (SEO)
If you want more prospects to discover your business when they search online, search engine optimization is critical. When decision-makers look for companies that can fulfill their needs, they turn to search engines to see their options.
You want your business to appear at the top of these searches, so decision-makers consider your company.
- Keyword research and optimization
- Title tag and meta description optimization
- Robots.txt creation
- Google My Business profile setup
- Image optimization
- Custom 404 error page setup
- Google Analytics tracking and analysis
- Competitor monitoring
- Keyword rank checker access
Pay-per-click (PPC) advertising
Want to increase your presence in search engines? With pay-per-click advertising, you can run ads to appear at the top of relevant search results and drive more qualified traffic for your B2B business.
With PPC as part of your B2B online marketing services, you can help increase brand awareness in search results and drive more qualified leads for your business.
When you invest in PPC services from WebFX, we’ll provide you with everything you need to launch a successful campaign, including:
- Keyword selection and bidding
- Ads displayed on Google and Bing
- Campaign and strategy development
- Ad campaign copywriting
- Ad copy performance testing
- Google Analytics ad tracking
- Strategic bid management
When you invest in B2B online marketing services, you want to keep your brand top-of-mind for prospects. You want to continually engage them and have them consider your brand as a viable option for their needs.
With email marketing, you can accomplish that goal.
Email marketing enables you to send relevant content straight to prospects’ inboxes and keep your brand top-of-mind. You can segment your audience and send personalized emails to ensure subscribers get what matters most to them.
With multiple decision-makers having different interests and aspects to consider, email marketing is key to your success.
At WebFX, our email marketing services offer everything you need to engage prospects, including:
- Email copywriting
- Email images
- Campaign strategy development
- Email coding
- Testing subject lines
- Conversion tracking
- Email distribution
- Email tracking
- Email template creation
- MyEmailFX access
A critical component of B2B online marketing services is content marketing.
When decision-makers want to find the right company to fit their needs, they’re searching online for that information. Content marketing provides you with an opportunity to share that information with these prospects.
With content marketing services from WebFX, you get everything you need to educate prospects about your industry. Here’s what you can expect:
- Keyword research
- Long-form content creation
- Video creation
- Infographic creation
- Voice search optimized content
- Competitor monitoring of website changes
Social media marketing
Want to connect with prospects and build relationships?
With social media marketing as part of your B2B digital marketing plan, you can! Social media marketing is an excellent way for your business to connect with interested prospects and share helpful information.
There are multiple platforms you can use to connect with leads, including:
When you invest in social media marketing services from WebFX, we can help you build a presence on any of these platforms. You’ll get everything you need in your package to grow through social media, including:
- Post creation
- Custom images for posts
- Boosted posts
- Social media competitor analysis
- Social media reputation analysis
- Audit of current social media presence
- Daily monitoring of social media assets
- Access to social media tools, like editorial calendars and contest tools
- Cover photo and profile photo design
Social media advertising
Want to take your social media presence a step further? With social media advertising, you can promote your business to decision-makers that haven’t discovered you yet. Advertising on social media enables you to promote your brand in users’ newsfeeds.
When you invest in B2B Internet marketing services from WebFX, you can get help launching ads on the social media platforms of your choosing. Our social media advertising services include:
- Ad account setup and optimization
- Ad targeting
- Custom advertising images
- Ad copy creation and tweaking
- Mobile-optimization for ads
- Installation of network tracking pixels
- Monthly social media consultation
Why invest in B2B digital marketing services from WebFX
Investing in B2B Internet marketing services is an excellent opportunity to grow your business by reaching more qualified prospects and turning them into clients for your company. If you want to generate revenue with your B2B marketing, start by choosing the right company.
At WebFX, we’ve been doing digital marketing for over a decade and know how to craft campaigns that help you grow your business online.
Here’s why you’ll want to partner with us:
We deliver custom campaigns
Your business is unlike any other. You have unique needs and goals that need custom solutions to help you meet them. Your business can’t have cookie-cutter solutions with your B2B online marketing services.
That’s why at WebFX, we create custom campaigns for all our clients.
We take the time to get to know your business, industry, and goals to understand who you are and what you want to achieve. We also look at your competition and market to better understand how you fit within your industry.
We create a tailored B2B digital marketing campaign that helps you drive more qualified leads and close more sales based on this information.
We offer transparency
Digital marketing is an investment.
When you invest money into marketing strategies, you want to know what you’re getting and how much it costs. This task is difficult, though, because many companies avoid publishing their pricing and packages online for you to determine if they’re a good fit.
At WebFX, we take a different approach –– we share all our pricing and packages online to browse at your leisure.
You’ll always know what you’re getting and how much it costs, so you can determine if our services are the best fit for your budget and goals.
We communicate openly
When you invest in digital marketing, you want to know what’s being done to help improve your business’s online presence. You don’t want to get left in the dark about your campaign’s progress.
That’s why at WebFX, we communicate openly with our clients.
We offer a dedicated account representative that you can contact about anything.
You’ll also meet with your account manager to review your monthly reports and see how your campaigns perform. From these reports, your account representative can help you uncover actionable insights to improve your campaigns.
We deliver campaigns our clients love
When you partner with a marketing company for your B2B digital marketing services, you want to choose one that will deliver a campaign that helps you achieve your goals. At WebFX, we take a client-first approach to marketing to help your business reach its goals.
We deliver campaigns our clients love, hence why we have a client retention rate of 91%and a client recommendation score that’s 488% higher than the nationwide average.
Don’t believe us? See our 785 client testimonials that provide insight into what it’s like to partner with us!
We drive results
When you invest in B2B online marketing services, you want to get your services from a company that drives results. At WebFX, we have a history of driving stellar results for our clients.
In the past five years, we’ve:
- Driven over $3 billion in sales
- Obtained over 7.8 million leads
- Handled over 5.2 million phone calls
With our client-first approach, team of skilled experts, and years of digital marketing experience, we’re an unmatched partner for success.
Ready to partner with WebFX for B2B digital marketing services?
If you want to help your business thrive online, it’s time to invest in B2B online marketing services. To set your campaigns off on the right foot, you need to choose the right company.
With a team of over 450+ marketing experts, WebFX can help you achieve your business’s goals. We’ve been doing digital marketing since 1996 and know what it takes to deliver a campaign that drives results and enables you to achieve your business’s goals.