Social media advertising for ecommerce includes paid ads on platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and more.
Paid social advertising goes beyond your organic social media strategy to expand your reach on social platforms.
Due to algorithm updates on platforms like Facebook, it’s harder than ever to reach customers organically in their social feeds. That’s why it’s important — especially for ecommerce stores looking to sell more online — to consider advertising on social media.
Want to speak with a strategist before reading more? Give us a call at 888-601-5359!
I would highly recommend WebFX for social media management. The team at WebFX is very professional, their article writing is top-notch and their social team provides very positive results.Category Development Associate
|Features||1 Social Network||2 Social Networks||3 Social Networks||4 Social Networks||5 Social Networks|
|Included # of campaigns||Up to 5-10 across all networks||Up to 10-15 across all networks||Up to 15-20 across all networks||Up to 20-30 across all networks||Up to 30-50 across all networks|
|# of total ads across all campaigns||Up to 20-40 ads based on social expert recommendation||Up to 40-60 ads based on social expert recommendation||Up to 60-80 ads based on social expert recommendation||Up to 80-120 ads based on social expert recommendation||Up to 120-200 ads based on social expert recommendation|
|Networks included: (Facebook, Twitter, Pinterest, Instagram, LinkedIn, Snapchat (Geofilters), YouTube)|
|Dedicated social media advertising account manager|
|Additional support from social team members with expertise on each network|
|Access to MarketingCloudFX AI tracking tools|
|Targeting opportunities (dependent on networks)|
|Custom audiences using social pixels or customer lists|
|Keyword, interest, user intent targeting|
|School, profession, workplace targeting|
|Company size, industry, job title, etc. targeting|
|Social ad account audit, recommendations, and consultation|
|Social advertising strategy and consultation|
|Campaign structure recommendations|
|Recommended # of campaigns|
|Budget allocation recommendations|
|Audience recommendations and creation|
|Development of campaign goals|
|Social advertising creative development and consultation|
|Ad creative development (copy, headlines, creative, CTAs) - up to 4 unique ads for each campaign and copy adjustment based on audience|
|Initial ad creative includes two rounds of revisions|
|One-time social reporting ecommerce development|
|Ecommerce report including KPIs, trend data, ad performance, high-level overviews|
|Customized to show data and metrics specific to ecommerce performance|
|Ongoing management and optimization|
|Ongoing ad account management|
|Daily account monitoring of social ad comments and engagement|
|Monthly analysis of audience performance and optimization|
|Weekly creative analysis and optimization (pausing ads, minor tweaks, small changes)|
|Quarterly optimization of overall account strategy and approach|
|Up to 20% of ads are optimized monthly|
|Creative development and implementation|
|Up to 25% of campaign hours allocated to creative development and optimization per month - as needed|
|One round of revisions to client-provided creative (additional revisions & enhancements will be billed at $125/hour)|
|Monthly, quarterly, and annual reporting|
|Reporting dashboard accessible at preferred frequency|
|Additional add ons|
|Additional campaigns (includes up to 4 ads each)||$300 each||$300 each||$300 each||$300 each||$300 each|
|Creative asset package - 10 custom graphics (can add multiple packages for more assets, can add on a monthly or quarterly basis)||$1,000||$1,000||$1,000||$1,000||$1,000|
|If company is split into separate business lines add per business line per month to minimum to account for additional AM and creative time||$300||$300||$300||$300||$300|
|Ongoing monthly investment||$1,050/mo. or 18% of ad spend, whichever is greater||$1,550/mo. or 18% of ad spend, whichever is greater||$1,650/mo. or 18% of ad spend, whichever is greater||$1,750/mo. or 18% of ad spend, whichever is greater||$1,850/mo. or 18% of ad spend, whichever is greater|
|Minimum ad spend||$2,000||$3,000||$6,000||$8,000||$10,000|
|Maximum ad spend||$10,000||$10,000||$10,000||$10,000||$10,000|
Need more information? Call Us: 888-601-5359
|GET STARTED||GET STARTED||GET STARTED||GET STARTED||GET STARTED|
Check out the plans below, or give us a call at 888-601-5359> to learn more!
Drive traffic to your ecommerce store and start selling more online with social media ads!
Turbocharge enterprise sales with social ads (for ad budgets above $10,000 per month)!
Attract, engage, and sell with custom social media ads for your business!
Make their decision easy with a stellar social media presence. See how your brand can make it happen by requesting a no-obligation proposal today.
There’s a lot that goes into creating winning social media ads, but we boiled it down to a few main points.
To get started advertising your ecommerce business on social media, you’ll want to:
Do you want to boost brand awareness? Increase traffic to your site? Earn more sales?
Setting clear goals for your social ad campaigns will help you get the best results.
Not sure how to set smart social media goals? Our experts at WebFX can help!
Contact us online, or give us a call at 888-601-5359 to learn more.
Next, you need to determine which platforms you’ll use for social advertising. Depending on your goals and audience, you may choose to advertise on one or multiple platforms.
You’ll also need to consider your ad design. Whether you use image, video, or plain text ads, you want your social ads to stand out in users’ feeds and encourage them to click.
Not a design pro? Don’t worry.
WebFX can help you design creative ads that drive engagement and support your business goals.
Next, you’ll need to design custom landing pages that people “land” on after clicking your ads.
Make sure your landing page matches your ad copy. For example, if you run a campaign to advertise car parts you sell, you’ll want to link the ad to a landing page that highlights your car part offerings.
Landing pages should include a clear call to action (CTA), so visitors always know what step to take next.
Check out our landing page design best practices to learn more.
Successful ecommerce social media ads use custom targeting to reach the most qualified audience.
Depending on your campaign and goals, you may choose to target social media users based on:
WebFX can help you identify and set up ad targeting options that will produce the best results for your business.
Finally, it’s time to launch your ads!
Just remember — you’ll need to monitor and evaluate campaign results continually. This will allow you to make data-backed changes to your campaigns so that you can earn more exposure, leads, and conversions.
At WebFX, our clients receive monthly social reports and optimization recommendations. Clients also have access to our exclusive return on investment (ROI) tracking software MarketingCloudFX, which makes it easier than ever to track social media’s impact on your bottom line.
If you want to learn more or need help evaluating and optimizing your social ads, give us a call at 888-601-5359!
If the steps above seem daunting, we encourage you to partner with ecommerce advertising experts — like our team at WebFX.
An experienced ecommerce social media advertising agency can walk you through every step to create ads that drive results for your business.
Want to learn more about a partnership with the WebFX team? Contact us today to speak with a strategist — we’d love to hear from you!
Net Promoter Score is the leading metric for customer satisfaction.
WebFX clients score 394% higher than the industry average.
Ecommerce social media advertising services from WebFX include ads on top platforms, like:
No matter the platform you use, social advertising services from WebFX can help achieve your unique business goals.
Keep reading to learn more about what our social advertising plans for ecommerce include.
We’ve designed our ecommerce social media advertising services especially for small and midsized online store owners.
That’s why our services include:
When you partner with WebFX for ecommerce social media advertising, you’ll get access to a dedicated account manager. In addition, you’ll receive support from social team members with expertise on each network.
WebFX clients also have access to MarketingCloudFX — our proprietary ROI tracking software powered by IBM Watson.
With a dedicated account manager and advanced reporting, you can make data-backed decisions to propel your campaigns to new heights.
We’ll start our work together with an audit of your social ad account.
Our team will analyze your current social media strategy, as well as competitors’ ads, so we can position your ads to drive the best results.
After auditing your current social ad account, we’ll make recommendations for your campaign structure and number of campaigns to help you achieve your goals.
We’ll also help you establish audience targeting and budget options that best fit your ecommerce business.
Next, we’ll help you develop stunning ad creative that's sure to attract attention.
Our creative development process includes:
Initial ad creative comes with two rounds of revisions, so you can give feedback before the ads go live.
One big benefit of social media advertising? Your ecommerce store can use advanced targeting to reach your most valuable audience.
Some of our ad targeting options include:
Custom targeting saves your business money by zeroing in on the prospects most likely to convert.
Campaigns managed by WebFX have earned over
Ecommerce social advertising plans from WebFX also include ongoing ad management and optimization.
Social advertising isn’t a set-it-and-forget-it strategy. We’ll continually monitor ad performance and results.
Then, using ad data, we’ll optimize your campaigns to drive even better results.
Our ecommerce social ad services include monthly, quarterly, and annual reporting. And you’ll have access to a reporting dashboard to monitor ad results easily.
Social ad reports allow you to see exactly where your budget goes, what’s working well for your campaigns, and what areas of improvement we can use to optimize your ads.
If your ecommerce shop runs on the following platforms, we offer integration options to make advertising on social media seamless.
Take a look at the table below to learn more about our ecommerce and social media integration options.
|Platforms||Integrations- Pixel||Integrations- Catalogs|
|Shopify||Yes||No - but Flexify app - $29/month|
|Need more information? Call Us: 888-601-5359||GET A QUOTE||GET A QUOTE|
Is your ecommerce business ready to drive brand awareness, site traffic, and sales with social media ads?
WebFX — a certified Facebook Marketing Partner — can help. In the past five years, we’ve helped clients manage more than 11.6 million ecommerce transactions.
Like the sound of that? Contact WebFX or give us a call at 888-601-5359 to speak with a social media expert!