Your Seller's Guide to Ecommerce Social Media Advertising!

Did you know a staggering 74% of people use social media to make purchase decisions? That means your ecommerce store’s social media ads can directly impact your sales and revenue. Keep reading to learn how ecommerce social advertising services from WebFX — a Facebook Marketing Partner — can grow your ecommerce store!

We’ve generated over


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2 Social Networks

$1,550 or 18% of ad spend, whichever is greater / month
Send me a proposal
  • 40-60 unique ads
  • 10-15 ad campaigns
  • $3,000 minimum ad spend

3 Social Networks

$1,650 or 18% of ad spend, whichever is greater / month
Send me a proposal
  • 60-80 unique ads
  • 15-20 ad campaigns
  • $6,000 minimum ad spend

4 Social Networks

$1,750 or 18% of ad spend, whichever is greater / month
Send me a proposal
  • 60-80 unique ads
  • 15-20 ad campaigns
  • $8,000 minimum ad spend

What is social media advertising for ecommerce — and is it worth it?

Social media advertising for ecommerce includes paid ads on platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and more.

Paid social advertising goes beyond your organic social media strategy to expand your reach on social platforms.

Due to algorithm updates on platforms like Facebook, it’s harder than ever to reach customers organically in their social feeds. That’s why it’s important — especially for ecommerce stores looking to sell more online — to consider advertising on social media.

Want to speak with a strategist before reading more? Give us a call at 888-601-5359!

I would highly recommend WebFX for social media management. The team at WebFX is very professional, their article writing is top-notch and their social team provides very positive results.

Category Development Associate
Pet Product Provider

WebFX Ecommerce Social Media Advertising Services

Features 1 Social Network 2 Social Networks 3 Social Networks 4 Social Networks 5 Social Networks
Included # of campaigns Up to 5-10 across all networks Up to 10-15 across all networks Up to 15-20 across all networks Up to 20-30 across all networks Up to 30-50 across all networks
# of total ads across all campaigns Up to 20-40 ads based on social expert recommendation Up to 40-60 ads based on social expert recommendation Up to 60-80 ads based on social expert recommendation Up to 80-120 ads based on social expert recommendation Up to 120-200 ads based on social expert recommendation
Networks included: (Facebook, Twitter, Pinterest, Instagram, LinkedIn, Snapchat (Geofilters), YouTube)
Dedicated social media advertising account manager
Additional support from social team members with expertise on each network
Access to MarketingCloudFX AI tracking tools
Targeting opportunities (dependent on networks)
Custom audiences using social pixels or customer lists
Keyword, interest, user intent targeting
School, profession, workplace targeting
Company size, industry, job title, etc. targeting
Device targeting
Demographic targeting
Initial deliverables
Social ad account audit, recommendations, and consultation
Social advertising strategy and consultation
Campaign structure recommendations
Recommended # of campaigns
Budget allocation recommendations
Audience recommendations and creation
Development of campaign goals
Social advertising creative development and consultation
Ad creative development (copy, headlines, creative, CTAs) - up to 4 unique ads for each campaign and copy adjustment based on audience
Initial ad creative includes two rounds of revisions
One-time social reporting ecommerce development
Ecommerce report including KPIs, trend data, ad performance, high-level overviews
Customized to show data and metrics specific to ecommerce performance
Ongoing management and optimization
Ongoing ad account management
Daily account monitoring of social ad comments and engagement
Monthly analysis of audience performance and optimization
Weekly creative analysis and optimization (pausing ads, minor tweaks, small changes)
Quarterly optimization of overall account strategy and approach
Up to 20% of ads are optimized monthly
Creative development and implementation
Up to 25% of campaign hours allocated to creative development and optimization per month - as needed
One round of revisions to client-provided creative (additional revisions & enhancements will be billed at $125/hour)
Monthly, quarterly, and annual reporting
Reporting dashboard accessible at preferred frequency
Additional add ons
Additional campaigns (includes up to 4 ads each) $300 each $300 each $300 each $300 each $300 each
Creative asset package - 10 custom graphics (can add multiple packages for more assets, can add on a monthly or quarterly basis) $1,000 $1,000 $1,000 $1,000 $1,000
If company is split into separate business lines add per business line per month to minimum to account for additional AM and creative time $300 $300 $300 $300 $300
Initial setup $1,550 $2,550 $3,050 $3,550 $4,050
Ongoing monthly investment $1,050/mo. or 18% of ad spend, whichever is greater $1,550/mo. or 18% of ad spend, whichever is greater $1,650/mo. or 18% of ad spend, whichever is greater $1,750/mo. or 18% of ad spend, whichever is greater $1,850/mo. or 18% of ad spend, whichever is greater
Minimum ad spend $2,000 $3,000 $6,000 $8,000 $10,000
Maximum ad spend $10,000 $10,000 $10,000 $10,000 $10,000
Need more information? Call Us: 888-601-5359

Social media advertising services for every business

WebFX offers custom social ad plans for ecommerce stores, enterprises, and direct to consumer (D2C) brands.

Check out the plans below, or give us a call at 888-601-5359> to learn more!

Ecommerce Social Media Advertising

Drive traffic to your ecommerce store and start selling more online with social media ads!

More About Ecommerce Social Media Advertising

Enterprise Social Media Advertising

Turbocharge enterprise sales with social ads (for ad budgets above $10,000 per month)!

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D2C Social Media Advertising

Attract, engage, and sell with custom social media ads for your business!

More About D2C Social Media Advertising

74% of people use social media when making a purchasing decision

Make their decision easy with a stellar social media presence. See how your brand can make it happen by requesting a no-obligation proposal today.

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One of our experts will analyze your campaign and provide a proposal

How to use social media advertising for ecommerce

There’s a lot that goes into creating winning social media ads, but we boiled it down to a few main points.

To get started advertising your ecommerce business on social media, you’ll want to:

1. Establish your campaign goals

Do you want to boost brand awareness? Increase traffic to your site? Earn more sales?

Setting clear goals for your social ad campaigns will help you get the best results.

Not sure how to set smart social media goals? Our experts at WebFX can help!

Contact us online, or give us a call at 888-601-5359 to learn more. 

2. Choose your social platforms

Next, you need to determine which platforms you’ll use for social advertising. Depending on your goals and audience, you may choose to advertise on one or multiple platforms.

3. Develop your ad text and creative

You’ll also need to consider your ad design. Whether you use image, video, or plain text ads, you want your social ads to stand out in users’ feeds and encourage them to click.

Not a design pro? Don’t worry.

WebFX can help you design creative ads that drive engagement and support your business goals.

4. Create custom landing pages

Next, you’ll need to design custom landing pages that people “land” on after clicking your ads.

Make sure your landing page matches your ad copy. For example, if you run a campaign to advertise car parts you sell, you’ll want to link the ad to a landing page that highlights your car part offerings.

Landing pages should include a clear call to action (CTA), so visitors always know what step to take next.

Check out our landing page design best practices to learn more.

5. Set up ad targeting

Successful ecommerce social media ads use custom targeting to reach the most qualified audience.

Depending on your campaign and goals, you may choose to target social media users based on:

  1. Custom audiences or existing customer lists
  2. Keyword, interest, and user intent
  3. School, profession, and workplace
  4. Company size, industry, and job title
  5. Device
  6. Demographics
  7. And more

WebFX can help you identify and set up ad targeting options that will produce the best results for your business.

6. Launch your ads and monitor results

Finally, it’s time to launch your ads!

Just remember — you’ll need to monitor and evaluate campaign results continually. This will allow you to make data-backed changes to your campaigns so that you can earn more exposure, leads, and conversions.

At WebFX, our clients receive monthly social reports and optimization recommendations. Clients also have access to our exclusive return on investment (ROI) tracking software MarketingCloudFX, which makes it easier than ever to track social media’s impact on your bottom line.

If you want to learn more or need help evaluating and optimizing your social ads, give us a call at 888-601-5359!

7. Partner with an ecommerce advertising agency

If the steps above seem daunting, we encourage you to partner with ecommerce advertising experts — like our team at WebFX.

An experienced ecommerce social media advertising agency can walk you through every step to create ads that drive results for your business.

Want to learn more about a partnership with the WebFX team? Contact us today to speak with a strategist — we’d love to hear from you!

Unmatched WOW! Services

Net Promoter Score is the leading metric for customer satisfaction.
WebFX clients score 394% higher than the industry average.

Industry Avg

Where should I advertise? Top 7 social media platforms for ecommerce

Ecommerce social media advertising services from WebFX include ads on top platforms, like:

  1. Facebook
  2. Twitter
  3. Instagram
  4. LinkedIn
  5. YouTube
  6. Pinterest
  7. Snapchat

No matter the platform you use, social advertising services from WebFX can help achieve your unique business goals.

Keep reading to learn more about what our social advertising plans for ecommerce include.

What do ecommerce social media advertising services include?

We’ve designed our ecommerce social media advertising services especially for small and midsized online store owners.

That’s why our services include:

Social media ad management

When you partner with WebFX for ecommerce social media advertising, you’ll get access to a dedicated account manager. In addition, you’ll receive support from social team members with expertise on each network.

WebFX clients also have access to MarketingCloudFX — our proprietary ROI tracking software powered by IBM Watson.

With a dedicated account manager and advanced reporting, you can make data-backed decisions to propel your campaigns to new heights.

Social ad account audit

We’ll start our work together with an audit of your social ad account.

Our team will analyze your current social media strategy, as well as competitors’ ads, so we can position your ads to drive the best results. 

Social media advertising strategy and consultation

After auditing your current social ad account, we’ll make recommendations for your campaign structure and number of campaigns to help you achieve your goals.

We’ll also help you establish audience targeting and budget options that best fit your ecommerce business.

With 20+ years of experience, our social media strategists know what it takes to deliver results for ecommerce companies. Don’t take it from us though — hear from 500+ happy clients.

Social advertising creative development

Next, we’ll help you develop stunning ad creative that's sure to attract attention.

Our creative development process includes:

  1. Copy
  2. Headlines
  3. Ad creative
  4. CTAs

Initial ad creative comes with two rounds of revisions, so you can give feedback before the ads go live.

Social media ad targeting

One big benefit of social media advertising? Your ecommerce store can use advanced targeting to reach your most valuable audience.

Some of our ad targeting options include:

  1. Custom audiences using social pixels or customer list targeting
  2. Keyword, interest, and user intent targeting
  3. School, profession, and workplace targeting
  4. Company size, industry, and job title targeting
  5. Device targeting
  6. Demographic targeting

Custom targeting saves your business money by zeroing in on the prospects most likely to convert.

Partner with Ecommerce masters!

Campaigns managed by WebFX have earned over

1 1 5 5 0 4 0 3


Read the Case Studies

Ongoing management and optimization

Ecommerce social advertising plans from WebFX also include ongoing ad management and optimization.

Social advertising isn’t a set-it-and-forget-it strategy. We’ll continually monitor ad performance and results.

Then, using ad data, we’ll optimize your campaigns to drive even better results.


Our ecommerce social ad services include monthly, quarterly, and annual reporting. And you’ll have access to a reporting dashboard to monitor ad results easily.

Social ad reports allow you to see exactly where your budget goes, what’s working well for your campaigns, and what areas of improvement we can use to optimize your ads. 

Social ad integrations for ecommerce

If your ecommerce shop runs on the following platforms, we offer integration options to make advertising on social media seamless.

  1. BigCommerce
  2. 3dcart
  3. CDK Global
  4. Ecwid
  5. Magento
  6. OpenCart
  7. PrestaShop
  8. Shopify
  9. Storeden
  10. WooCommerce

Take a look at the table below to learn more about our ecommerce and social media integration options.

Platforms Integrations- Pixel Integrations- Catalogs
BigCommerce Yes No
3dcart Yes Yes
CDK Global No Yes
Ecwid Yes No
Magento Yes Yes
OpenCart Yes Yes
PrestaShop Yes No
Shopify Yes No - but Flexify app - $29/month
Storeden Yes Yes
WooCommerce Yes Yes
Need more information? Call Us: 888-601-5359 GET A QUOTE GET A QUOTE

Get started with social media ads for your ecommerce store!

Is your ecommerce business ready to drive brand awareness, site traffic, and sales with social media ads?

WebFX — a certified Facebook Marketing Partner — can help. In the past five years, we’ve helped clients manage more than 11.6 million ecommerce transactions.

Like the sound of that? Contact WebFX or give us a call at 888-601-5359 to speak with a social media expert!

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