Attract, Engage, & Sell With D2C Social Advertising Services from WebFX
Today, more than 5 billion people actively use social media, making social platforms prime territory for reaching a large direct to consumer (D2C) audience. If you sell B2C products, social ads expand your online reach, engage consumers, and help you sell — directly contributing to bottom-line results. Read on to learn how Meta Business Partner agency, WebFX, can drive results with our direct to consumer social media advertising services!
Explore Direct-to-Consumer Social Service Plans
Pro
15% of ad spend / month
Standard consultation & reporting plan
-
Up to 2 networks included -
Up to 8 advertising campaigns
-
Up to 2 consultations per month
Enterprise
12% of ad spend / month
Standard consultation & reporting plan
-
Up to 3 networks included
-
Up to 10 advertising campaigns
-
Up to 4 consultations per month
What is direct-to-consumer social media advertising?
Paid social media ads are a great way to help your D2C business increase exposure on social platforms. Social algorithms have made it harder to reach and engage consumers organically in their news feeds. But with paid advertisements — like the examples above — you can instantly increase awareness of your brand and products.
We’ll explain D2C social advertising in-depth below, look at some examples, and give an overview of how our plans can grow your brand. With 25+ years of experience, we’ve worked with D2C brands — just like yours — to drive impressive results with social media advertising. Are you ready to start leveraging direct-to-consumer social media advertising? Contact us online to chat with an experienced strategist from our social media team.
We get it — sometimes you want to speak straight to the source. To speak with a Digital Marketing Specialist about our marketing services, feel free to give us a call at: 888-601-5359.
“The staff at WebFX are the complete package for our social media needs! From ad design to target marketing to page administration and monitoring, they handle it all!”
Store Manager
GOURMET FOOD STORE
WebFX D2C Social Media Advertising Services
| Features | Pro | Enterprise |
|---|---|---|
| Included Networks | ||
| Number of networks included | Pick up to 2 | Pick up to 3 |
| Facebook Advertising Campaigns | ||
| Instagram Advertising Campaigns | ||
| LinkedIn Advertising Campaigns | ||
| Twitter Advertising Campaigns | ||
| TikTok Advertising Campaigns | Available with Ongoing FuelFX Assets | Available with Ongoing FuelFX Assets |
| Pinterest Advertising Campaigns | Available with Ongoing FuelFX Assets | |
| AdTechFX Programmatic Campaigns | ||
| Management Deliverables | ||
| Dedicated Social Media advertising account manager | ||
| 500+ SMEs behind campaign driving results | ||
| Initial campaign strategy development | ||
| Number of advertising campaigns | Up to 8 | Up to 10 |
| Audience analysis | ||
| Ad campaign copywriting | ||
| Ad copy and design performance testing | ||
| Ongoing campaign testing and optimization | ||
| Dynamic ad format testing | ||
| Consultations per month | Up to 2 | Up to 4 |
| International campaign management (networks dependent on international policy – addtl. fees may apply) | Upon request | |
| All social assets managed through client-owned accounts | ||
| Monitoring clicks, conversions and fraud activity | ||
| Monitoring of social ad comments | Add $300/month | Add $600/month |
| Social Platform Targeting Capabilities (Specifics Vary By Platform) | ||
| – Interests | ||
| – Demographics | ||
| – Professional Characteristics | ||
| – Custom Audiences | ||
| – Lookalike Audiences | ||
| AdTechFX Programmatic Targeting Capabilities | ||
| – 3rd Party Audience Targeting | ||
| – Account-Based Retargeting | ||
| – CRM Pipeline Retargeting | ||
| Social Platform Creative Deliverables | ||
| Social Ad Creatives – Copywriting & Design | Up to 2 sets | Up to 4 sets |
| AdTechFX Programmatic Creative Deliverables | ||
| Display Ad Creatives (One Time) | One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) |
| Connected TV Commercial Ads (One Time) | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Ongoing AdTechFX Programmatic Advertising Creative | Add 1 FuelFX Asset | Add 1 FuelFX Asset |
| Audio Commercial | Coming Soon | Coming Soon |
| FunnelsFX Landing Pages | ||
| Setup of 1 FunnelsFX Landing Page template (One Time) | ||
| Performance Reporting | ||
| Monthly performance & analysis reporting | ||
| Website conversion analysis reporting | ||
| IntegrationsFX: Conversion Based Smart Bidding | Included with MarketingCloudFX License | Included with MarketingCloudFX License |
| IntegrationsFX: Automated Lookalike + Custom Audiences | Included with MarketingCloudFX License | Included with MarketingCloudFX License |
| Initial Campaign Investment (Month 1) | $1,975 | $4,250 |
| Ongoing Monthly Campaign Investment (Months 2+) | $975 or 15% of ad spend, whichever is greater | $2,250 or 12% of ad spend, whichever is greater + $250 AdTechFX Platform Fee |
| Required Ad Spend Range | $1,000 – $15,000 | $15,000+ |
Check out the table below to learn more about D2C ecommerce and social media integration options from WebFX!
| Platforms | Integrations – Pixel | Integrations – Catalogs |
|---|---|---|
| BigCommerce | Yes | No |
| 3dcart | Yes | Yes |
| CDK Global | No | Yes |
| Ecwid | Yes | No |
| Magento | Yes | Yes |
| OpenCart | Yes | Yes |
| PrestaShop | Yes | No |
| Shopify | Yes | No – but Flexify app – $29/month |
| Storeden | Yes | Yes |
| WooCommerce | Yes | Yes |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED |
D2C Social Media Ad Examples
Chances are, you have probably seen paid advertisements on sites like Facebook, Twitter, Instagram, LinkedIn, and more.
Take a look at this Facebook ad from popular eyewear brand and D2C company, Warby Parker.
And here’s a D2C social media ad example from the same company on Instagram.
D2C social ads come in many shapes and sizes — and they’re designed to help you achieve your unique business goals.
Direct to consumer social media advertising services from WebFX — what do our plans include?
In the table above, we’ve broken down our custom D2C social ad deliverables. All of our plans are custom-designed to help D2C brands increase exposure, engagement, leads, and sales with top social channels.
When you make WebFX your D2C social media partner, you’ll receive:
- A dedicated social media account manager
- A comprehensive social ad account audit
- Custom strategy recommendations and consulting
- Social ad creative development
- Ongoing management and optimization
- In-depth reporting
- Access to MarketingCloudFX — our proprietary ROI tracking software
- And much more!
Especially helpful for D2C companies, you’ll also get access to advanced ad targeting options including:
- Custom audiences using social pixels or customer lists
- Keyword, interest, user intent targeting
- School, profession, workplace targeting
- Company size, industry, job title, etc. targeting
- Device targeting
- Demographic targeting
D2C ecommerce brands will also enjoy streamlined integration with platforms like:
- BigCommerce
- 3dcart
- CDK Global
- Ecwid
- Magento
- OpenCart
- PrestaShop
- Shopify
- Storeden
- WooCommerce
Our custom deliverables and pricing options will help your D2C company get the best possible results. But don’t take our word for it — check out 1020 testimonials from happy WebFX clients.
Like what you see? Contact us to start building your D2C social ad plan!
74% of people use social media when making a purchasing decision.
Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.
One of our experts will be in touch within 24 hours!
Types of social media ads for D2C brands
You have numerous format options for direct to consumer social media ads, including:
- Text ads
- Image ads
- Video ads
- Remarketing ads
- And more!
Depending on your D2C business goals, you can tailor your ad objectives to:
- Generate leads and sales
- Highlight special offers and promotions
- Encourage post engagement
- Invite event responses
- And more!
Choosing your ad type and format can have a big impact on the overall success of your campaigns. So, if you’re not sure where to start, we recommend consulting a professional social media agency like WebFX.
In our 20+ years of experience, we’ve developed and managed social ad campaigns for hundreds of D2C businesses, just like yours. And we know what it takes to help you achieve your goals on social media.
Connect with our social experts at 888-601-5359, or contact us online to learn how we can grow your D2C brand!
Benefits of direct to consumer social media advertising
D2C social advertising offers numerous benefits for businesses selling directly to consumers.
With D2C social ads, you can:
- Create custom ads to market directly to consumers for your ecommerce store
- Use advanced targeting to reach a hyper-specific audience of ready-to-buy shoppers
- Avoid wasting social ad spend and impressions with broad targeting
- Market directly to your email list, past customers, and friends of past customers
- Amplify brand awareness as social media users share your ads
If you want to drive better results — and spend every penny advertising to consumers who want to purchase from you — social media ads are the perfect solution.
Partner with a team of ecommerce masters!
WebFX campaigns have delivered more than 12,936,451 ecommerce transactions in the last 5 years
Read the Case Studies
Who should use D2C social advertising?
Not sure if direct to consumer social advertising is the right move?
D2C social media ads are a great fit for the following businesses:
- Ecommerce stores
- Consumer products
- Consumer goods
- Food and nutrition companies
- Specialty B2C companies
Want to learn more and speak with an expert about if D2C social advertising is right for your business?
Contact WebFX, or give us a call at 888-601-5359 to connect with our social experts!
Launch your custom D2C social ads today!
Ready to get started with direct to consumer social media advertising?
WebFX can help! We have 25 years of experience creating result-driving social ad campaigns for hundreds of satisfied clients. We’re also a Meta Business Partner. You can rest assured we know what it takes to get your business the ROI you deserve.
Contact our social media experts online today, or give us a call at 888-601-5359. We’re excited to help grow your D2C business with social media advertising services!
