Custom Video Production From WebFX

Why is video marketing important?

Video marketing offers numerous benefits for your business. If you’re looking to boost engagement and interactivity on your site, video marketing can help. Research shows that customers are 10 times more likely to interact with videos than blocks of text.

Adding videos to your site will encourage people to spend more time interacting with your content. The more time they spend on your site, the more they will learn about your business, and they will be more likely to contact you to find out more about your products or services.

When people spend more time on your website, it also signals to search engines that you provide valuable information — and they will rank your site higher in search results. In addition to engaging visitors, adding custom videos to your site makes it 53 times more likely that you will rank on the first page of Google results.

Video can ultimately impact your conversions too. Including videos on landing pages can boost conversion rates by 80 percent. If your landing page typically converts 50 customers each month, adding a video to the page can almost double your conversions, earning you 40 additional conversions.

The benefits of incorporating video into your marketing strategy are endless — and the importance of video marketing continues to grow. If you’ve been considering adding custom videos to your site, our video experts at WebFX can help!

Why choose video production services from WebFX?

As one of the leading video marketing agencies, WebFX knows the value of a great video. By offering our clients the option to incorporate videos into their website content, WebFX provides a competitive edge for clients who desire to keep up with the demands of their industry.

If you want to stand out from the noise and clutter users are inundated with all over the web on a regular basis, consider unique and engaging video content. In this constantly-evolving Internet world, staying ahead of the competition is vital in setting your business apart and attracting customers — not to mention, unique content translates to search engine trust.

Web videos are an essential inbound marketing medium. They transform your site into an interactive and entertaining alternative to the standard text-based site.

By integrating the use of multimedia, particularly videos, on your website, you have the ability to communicate your message on multiple levels using visual imagery, spoken word, music, and text.

Our clients experience the benefits of unique web videos in the form of increased sales, reduced customer service expenses, and increased call-to-action ratios. Videos enhance your website, engage your visitors, and lead to greater interest and even conversions.

Web video production pricing

WebFX offers numerous video production plans to fit your needs and budget — and we’ll help you determine where web videos have the most potential to make an impact on your site.

So what are you waiting for? Get started by checking out the services we offer below.

Social Media Videos

One of the best ways to get your audience to engage with your brand on social media is to add videos. Not only can you post videos that talk more about your products, services, and business, but you can also create video ads that help sell your products.

You can accomplish a number of things with a social media video:

1. Inform users about a specific product or service
2. Show users how to use a specific product
3. Show users how a product is made
4. Talk about what’s included in a specific service
5. Inform users about why they need your specific services
6. Inform users about your brand and what makes you unique
7. Introduce employees
8. Provide a tour of your facility
9. Create video testimonials to share with your social audience
10. And so much more

The ever-evolving world of social media becomes more complex every day, and it can be difficult to navigate. WebFX will help your business grow by determining exactly how to market video content on your social media platforms.

Consider the fact that social media posts with video content increase views by 48 percent. This is potentially a huge profit margin that your business may be missing out on if you don’t currently add videos to your social posts. WebFX will help you take advantage of this opportunity by integrating videos into your social outreach accounts in all the right ways.

WebFX offers square video advertisements (1:1 aspect ratio), which have shown to be more effective than landscape video ads. Square videos have been proven to result in 2X the views and 3X the shares as landscape videos.

As the name suggests, square videos display in the shape of a square, and they publish without black borders on social media. Square videos were made popular by social platforms like Instagram, and they outperform other video formats in terms of views and engagement.

It’s also interesting to note that square videos take up 78 percent more space in mobile news feeds as opposed to landscape videos (16:9 aspect ratio). As mobile video consumption continues to grow, square videos will become even more important for capturing followers’ attention and boosting engagement.

Using square videos on social media can also help you maximize your budget. It costs 7.5 percent less to engage Facebook users with square videos and 33 percent less to engage Instagram users with square videos. This means that if you want better results for less money, investing in square video marketing on social media is a great option.

Choose video production services from WebFX

In addition to creating quality videos, our online video production services are designed to be affordable enough to fit your budget. We’re dedicated to providing our clients with the best possible experience for their dollar — and we bring that mentality to all of our video production services.

Our crisp web videos are created using experienced actors, professional lighting and production, and a concise and engaging script to deliver your message with personality, confidence, and impact. Our video production services include professional and creative script writing, sharp HD quality video, flawless audio, and lighting that is above reproach to provide you with an awe-inspiring video optimized for the web.

Our web design and development team will then integrate your new web video seamlessly onto your website, leaving you with a crisp, professional, and engaging video sure to be watched by countless visitors and influence them alike.

WebFX knows how to effectively market your content across all platforms, including web video. How else would we see increases in search engine traffic by as much as 50-700 percent in a matter of just 30 days for many of our customers? We will optimize your content to its highest potential in order to achieve measurable results for your business. Hop on over to our Internet marketing strategy page to see what we mean.

Get started today

Ready to start on your video production? Call 888-601-5359 or contact us online to learn how unique web videos can transform your site into an engaging user experience.

We’re excited to work with you!

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