Grow Your Pay-Per-Click Revenue With a Top PPC Agency
Earn more revenue from advertising on Google, Facebook, and Bing with the PPC agency that’s driven over $3 billion in revenue for its clients: WebFX. With our pay-per-click marketing firm, you’ll get a do-it-for-me solution that includes developing, implementing, and managing your PPC. Request your proposal now to learn about partnering with our PPC ads agency!
What is pay-per-click (PPC) advertising?
Pay-per-click advertising, or PPC, is a digital marketing channel that involves placing ads on search engine results pages (SERPs), social media sites, and other websites. With PPC, you bid on ad space and only pay when a user clicks on your ad.
What does a PPC agency do?
Our pay-per-click agency can help you make the most of your digital advertising campaigns. We can handle every aspect of your PPC advertising, including:
- Creating a PPC strategy
- Writing ad copy and designing ads
- Creating landing pages
- Setting up and launching campaigns
- Optimizing bidding
- Testing and refining ads
- Tracking and reporting results
Keep reading or contact us online to learn more about how we can maximize your PPC campaigns’ ROI.
Earn more revenue with a top PPC agency
Paid advertising, whether on Google or Facebook, requires an upfront investment. That’s why your business wants to partner with a pay-per-click advertising agency that helps you earn a return on investment — and then some.
At WebFX, we help you do that because our PPC marketing firm provides you with a:
- Custom ad strategy
- Dedicated (and seasoned) account manager
- Experienced team of PPC specialists, landing page designers, and copywriters
- Proactive campaign optimization, including for bids, keyword targeting, and more
- Regular and transparent reporting
- Lead and phone call tracking
- Comprehensive industry and competitor analysis
- Track record of success (91% of our clients stick with us)
Keep reading to learn why small-to-midsized businesses partner with our PPC agency for online advertising. Or, contact us online (you can also give us a ring at 888-601-5359) to request a free proposal for your company.
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REVENUE DRIVEN FOR CLIENTS
TRANSACTIONS MANAGED FOR CLIENTS
ANNUAL AD SPEND MANAGED
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How our pay-per-click agency optimizes your campaigns for ROI
Every click matters in PPC.
That’s why our pay-per-click marketing firm takes a proactive approach to PPC management. Whether you’re advertising on Google, Facebook, Bing, or LinkedIn, your dedicated WebFX team aggressively monitors and optimizes your PPC strategy for results.
A few ways our pay-per-click marketing agency tailors your campaign for success include:
- Strategic bid management
- Ad copy testing
- Keyword targeting updates
- Phone call tracking
- Rule-based bidding management
- Landing page testing
- Lead tracking
- Click fraud monitoring
- Competitor and industry analysis
- And more
Browse our PPC plans to see everything included with our PPC services.
View our PPC advertising firm’s pricing
Do you want to learn more about our pay-per-click agency’s services for PPC management?
View our pricing, which highlights our services and deliverables, by visiting our PPC service page. If you have additional questions for our pay-per-click marketing agency, contact us online or browse our FAQ!
|Ad Spend Limit||$100 – $5,000/month ad spend (paid to networks)||$5,000 – $30,000/month ad spend (paid to networks)||$30,001+/monthly ad spend (paid to networks)|
|Initial Optimization||$1,200 (First Month’s Management including Campaign Restructure)||$2,250 (First Month’s Management, including Campaign Restructure, Creative Development)||$5,800 (First Month’s Management, including Campaign Restructure, Creative Development)|
|Progressive monthly management cost:||$600||$975 or 15% of spend, whichever is higher||12% of ad spend +$250/mo. platform fee|
|Google PPC Network|
|Google Local Services Ads|
|Bing PPC Networks|
|Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)|
|Google customer match & audience match|
|Google Shopping Management|
|AdTechFX Programmatic Advertising powered by MarketingCloudFX|
|– 3rd Party Audience Targeting|
|– Account-Based Retargeting|
|– CRM Pipeline Retargeting|
|500+ SMEs behind campaign driving results|
|Initial campaign development & strategy|
|Advanced keyword research and selection||2,000 Keywords||10,000 Keywords||10,000 Keywords|
|Ad campaign copywriting|
|Ad copy performance testing|
|Ongoing keyword development and tweaking|
|Dynamic keyword insertion into ads|
|Google analytics integration & goal tracking|
|Strategic bid management|
|PPC account settings monitoring (Ex. Geotargeting)|
|Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)|
|Up to two personal consultations per month|
|Monitoring clicks, conversions and click fraud activity|
|Setup and management of rule based bidding|
|International PPC campaign management (Addtl. fees may apply)|
|Setup of 1 FunnelsFX Landing Page template|
|Lite Display Ad Creative||2 sets rapid display ads – 16 ads total (8 images per set)||2 sets of custom layout display ads – 16 ads total (8 images per set)|
|Connected TV Commercial Ads||N/A||1 15-second rapid ConnectedTV ad||1 set of Custom TV ads 15-30 seconds with voiceover (2 videos total)|
|Audio Commercial – Coming Soon!||N/A||1-3 FuelFX Assets or Bring Your Own||1-3 FuelFX Assets or Bring Your Own|
|International Campaigns (SEM Only) – Each additional language monthly management cost:||$275||$275|
|Monthly performance & analysis reporting|
|Website conversion analysis reporting|
|Omni-channel customer journey tracking and reporting|
|Federated Ad CLID Pool for tracking calls to specific paid ad campaign||Shared pool (Up to 25 concurrent Paid Advertising visitors)||Shared pool (Up to 50 concurrent Paid Advertising visitors)|
|IntegrationsFX: Conversion Based Smart Bidding||Included with |
|Included with |
|IntegrationsFX: Lookalike + Custom Audiences||Included with |
|Included with |
|Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors||$100/month||$100/month||$100/month|
|Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors||$400/month||$400/month||$400/month|
|Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included||$600/month||$600/month||$600/month|
|Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included||$750/month||$750/month||$750/month|
|B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included||$1,200/month||$1,200/month||$1,200/month|
|Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits||$900/month||$900/month||$900/month|
|ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds||$150/month||$150/month||$150/month|
|ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing||$300/month||$300/month||$300/month|
|ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds||$200/month||$200/month||$200/month|
|ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds||$300/month||$300/month||$300/month|
|Social Media PPC Advertising||$900/month||$900/month||$900/month|
|Landing page performance testing||$1,500/month||$1,500/month||$1,500/month|
|Translation Services||By Quote||By Quote||By Quote|
|Website conversion analysis implementation||By Quote||By Quote||By Quote|
Need more information? Call Us: 888-601-5359
|GET STARTED||GET STARTED||GET STARTED|
Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.
How our PPC company’s services work
As a top pay-per-click company in the industry, WebFX can help your company succeed at pay-per-click advertising.
Get a preview of what our PPC management services include below:
Our PPC agency discovers your most valuable keywords
PPC is based on the keywords that are most important to your industry and your specific business.
Our award-winning pay-per-click advertising agency conducts extensive keyword research — which involves brainstorming, determining your competition, considering keyword search volume, and more — to find those keywords.
As a part of our services, our PPC marketing agency targets anywhere from 400 to 10,000 keywords. The number of keywords targeted depends on several factors, including your PPC management plan, market, and services or products.
Our PPC company optimizes your bids for the best ROI
When you partner with our pay-per-click company, we provide strategic bid management. Based on your industry, as well as your products and services, your dedicated account manager makes data-backed decisions when it comes to managing and determining your bid, per your monthly ad spend.
Our data-driven approach allows us to maximize your return on investment (ROI). It’s also provided our clients with more than $3 billion in revenue in the past five years, as well as more than 7.8 million leads.
Our PPC agency creates revenue-generating landing pages
Whether you’re looking to earn a new lead, sale, or sign-up from your ads, our PPC advertising agency features some of the industry’s best designers. As a part of your PPC services, we set up a dedicated landing page for your business.
WebFX, however, takes the extra step of also testing the performance of your landing pages. We assess the time on page, bounce rate, conversion rate, and more to discover areas of improvement to maximize your campaign results.
Our PPC firm analyzes your campaign performance
The best PPC agencies use data to your advantage. That’s why our pay-per-click advertising firm analyzes your ads and landing pages to determine how they’re performing and how users interact with them.
Based on testing like A/B tests, our PPC management company can make suggestions on how to improve your ads to ensure that they’re driving the most results possible. We also provide transparent reporting for our website conversion analysis assessment and results.
Our PPC company provides monthly reports and one-on-one consultations
Choose our PPC advertising agency, and you earn a dedicated business partner. As an extension of your marketing and advertising team, we keep you up-to-date on your campaign’s performance and its progress in achieving your goals.
Every month, your dedicated account manager presents and reviews a report with your team. In addition, depending on your service plan, you may receive up to two one-on-one consultations each month to discuss your strategy, results, and more.
Learn more about our PPC ad agency, plus PPC services by contacting us online today!
FAQs about our PPC company’s services
Learn more about working with our pay-per-click agency by browsing our FAQ!
Does your PPC marketing company require a long-term contract?
No, when your company partners with our pay-per-click agency, we provide you with flexibility when it comes to launching and maintaining a PPC strategy. We charge a one-time setup fee, and then a monthly management cost.
Which PPC channels does your PPC ad agency use?
As one of the top PPC agencies in the industry, our pay-per-click advertising firm leverages some of the most profitable ad channels or networks available, including Google Ads and Bing Ads. We also offer social media advertising services for Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
What kind of monthly ad spends does your PPC management agency work with?
Monthly ad spends can range from $2500 to $50,000 or more. If you’re unsure about what your company should set aside for a monthly ad spend, our team can provide a recommendation after learning about your business, goals, and industry. Just call us at 888-601-5359 to chat!
Does WebFX have any case studies?
Our case study for York Saw and Knife demonstrates how our pay-per-click management agency created a cutting-edge campaign for one of the oldest active industrial blade manufacturers in the U.S. As a part of our custom strategy, we decreased the company’s cost-per-conversion by 20%.
York Saw and Knife’s conversions from Google Ads also skyrocketed by 108%.
In addition to PPC, we also provided social media, email marketing, and SEO services.
How much do your PPC advertising agency’s services cost?
While our pay-per-click marketing firm offers customizable plans for PPC, we also include three service packages:
- Market Leader
You can find the latest pricing for these service tiers on our PPC pricing page.
Tips for choosing a PPC management agency
If you’re comparing multiple top PPC agencies, then you have a challenge. You can narrow down your choices, however, to find the best pay-per-click advertising agency for your business with these three tips:
- Set a budget and stick to it
- Look into each PPC ad agency’s track record
- Get to know each potential PPC advertising agency
Set a budget and stick to it
Before you choose a PPC firm, it’s extremely important to set a budget.
The second most important thing is to stick to it.
You should choose a figure that leaves room for you to adopt other marketing campaigns (did we mention, PPC works great with SEO?). Remember when your mom would tell you not to spend your allowance all in one place? The same goes for your marketing budget!
It’s important to also set a realistic amount in terms of the kind of PPC campaign you’re looking for. Are you trying to target super competitive keywords, and still come out on top? If you are, you’ll pay a little more than if you were to go for less competitive keywords, so keep that in mind.
You should also do research to see what the median cost is for PPC management, so that you’re not blindsided when your budget is too low, or even too high.
After taking all these things into consideration, you should come out with a budget that suits you and your company’s financial situation.
When you’ve chosen that number, stick to it!
From there, you can check out your shortlist of great pay-per-click advertising agency candidates and first weed them out by budget. This makes it easy to determine what agencies must go right off the bat — the ones that come in above your budget.
Look into each PPC ad agency’s track record
You want to select pay-per-click advertising firm that’s been around for a while, is established, and knows what they’re doing. If you find an agency that fits your budget, and is located close to home, but they’ve only served 10 clients to date, you may want to reconsider.
It’s important that you choose an agency that understands the business and how to help their clients succeed with PPC.
Get to know each potential PPC advertising agency
Before hiring a pay-per-click firm, you should always talk with them over the phone, at the very least. This will allow you to ask any questions you may have and get an immediate response.
You should ask questions like the following:
- Have you worked with anyone in my industry before?
- How many years have you been in business?
- How long do you anticipate it will take for my campaign to drive real results?
- How many employees do you have?
- How often will you provide analytics on my campaign?
The answers to these questions can help you to better understand the agency, their history, and how they’ll work for you.
You should also take note of the questions that they ask you. Are they interested in your business goals? Do they want to know about your current marketing campaign status? Did they ask about your budget?
If a pay-per-click marketing agency doesn’t seem interested in your business, or what they can do to help you reach your goals, it might be best to keep looking.
You want to work with an agency that is working for you, and that makes you a partner instead of just a client.
Reference our complete PPC FAQ to learn more about pay-per-click advertising!
Learn more about PPC and hiring the best PPC agency with these FAQs:
What is PPC?
PPC, or pay-per-click, advertising is a model of online advertising in which advertisers pay a small amount for each click their ad gets. Types of PPC ads include search ads, which show on search engine results pages, and display ads, which show on various other pages.
How does PPC work?
Before we get into what a pay-per-click agency can do for your business, let’s talk quickly about PPC as a strategy, and how it operates to drive leads to your company.
The goal of PPC is to have ads placed on search engine results pages and other pages around the Internet that depict your product or service which target some of your most important keywords. When you target important keywords, you will increase the likelihood of your ads showing up when your target audience searches for those keywords in Google.
The catch is, PPC runs on a bidding system, so you’re constantly competing with other industry leaders for top ad spots.
With a combination of your bid and your quality score, you’ll be able to seal a spot for your ad in search engine results pages. This means that you don’t necessarily have to bid higher than your competition if you have a high-quality score.
Your quality score is rated on a scale of 1-10, and if you want to run the best PPC campaign possible, you’ll want your score to be high. You can learn more about how to improve your QS here!
This is part of why PPC is such an affordable strategy because you decide exactly how much you spend on every click, and you can fine-tune your budget.
If your budget is a little lower at the end of the year, you can decrease your bids on keywords. If your budget allows, you can feel free to increase your bid to ensure you have an ad secured in Google.
What are keywords in PPC?
Advertisers bid on keywords to determine where their ads will show online. For search ads, these keywords relate to the queries that users search. For example, an ad that targets the keyword “oil change” might show for the search query “how often should you get an oil change.”
How much does PPC advertising cost?
The cost of PPC advertising varies widely depending on the extent of your campaign, the keywords you target, whether you hire a PPC agency, and other factors. On average, small-to-midsized businesses (SMBs) spend $9000 to $10,000 per month on PPC. The average cost per click (CPC) is $1-$2.
What is a PPC agency?
A PPC agency, also called a pay-per-click management company, oversees the development, implementation, and management of an organization’s or individual’s PPC campaigns on ad networks like Google Ads and Microsoft Advertising.
Partner with the industry’s leading PPC advertising agency for SMBs
With more than 650 PPC campaigns managed, WebFX is the industry’s leading PPC advertising agency for small-to-midsize businesses (SMBs). Our decades of experience, plus our talented team of 500+ digital marketing specialists make us the top PPC agency for companies worldwide.
Learn how WebFX can help your PPC campaign succeed by contacting us online or calling 888-601-5359!