What is pay-per-click (PPC) advertising?

Pay-per-click advertising, or PPC, is a digital marketing channel that involves placing ads on search engine results pages (SERPs), social media sites, and other websites. With PPC, you bid on ad space and only pay when a user clicks on your ad.

What does a PPC agency do?

Our pay-per-click agency can help you make the most of your digital advertising campaigns. We can handle every aspect of your PPC advertising, including:

• Creating a PPC strategy
• Writing ad copy and designing ads
• Creating landing pages
• Setting up and launching campaigns
• Optimizing bidding
• Testing and refining ads
• Tracking and reporting results

Keep reading or contact us online to learn more about how we can maximize your PPC campaigns’ ROI.

Earn more revenue with a top PPC agency

Paid advertising, whether on Google or Facebook, requires an upfront investment. That’s why your business wants to partner with a pay-per-click advertising agency that helps you earn a return on investment — and then some.

At WebFX, we help you do that because our PPC marketing firm provides you with a:

1. Custom ad strategy
2. Dedicated (and seasoned) account manager
3. Experienced team of PPC specialists, landing page designers, and copywriters
4. Proactive campaign optimization, including for bids, keyword targeting, and more
5. Regular and transparent reporting
6. Lead and phone call tracking
7. Comprehensive industry and competitor analysis
8. Track record of success (91% of our clients stick with us)

Keep reading to learn why small-to-midsized businesses partner with our PPC agency for online advertising. Or, contact us online (you can also give us a ring at 888-601-5359) to request a free proposal for your company.

View our PPC advertising firm’s pricing

Do you want to learn more about our pay-per-click agency’s services for PPC management?

View our pricing, which highlights our services and deliverables, by visiting our PPC service page. If you have additional questions for our pay-per-click marketing agency, contact us online or browse our FAQ!

Features	Lite	Pro Most Popular	Enterprise
Investment
Ad Spend Limit	$100 – $5,000/month ad spend (paid to networks)	$5,000 – $30,000/month ad spend (paid to networks)	$30,001+/monthly ad spend (paid to networks)
Initial Optimization	$1,200 (First Month’s Management including Campaign Restructure)	$2,250 (First Month’s Management, including Campaign Restructure, Creative Development)	$5,800 (First Month’s Management, including Campaign Restructure, Creative Development)
Progressive monthly management cost:	$600	$975 or 15% of spend, whichever is higher	12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection	2,000 Keywords	10,000 Keywords	10,000 Keywords
Industry analysis			Yes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Lite Display Ad Creative		2 sets rapid display ads – 16 ads total (8 images per set)	2 sets of custom layout display ads – 16 ads total (8 images per set)
Connected TV Commercial Ads	N/A	1 15-second rapid ConnectedTV ad	1 set of Custom TV ads 15-30 seconds with voiceover (2 videos total)
Audio Commercial – Coming Soon!	N/A	1-3 FuelFX Assets or Bring Your Own	1-3 FuelFX Assets or Bring Your Own
International Campaigns (SEM Only) – Each additional language monthly management cost:		$275	$275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaign		Shared pool (Up to 25 concurrent Paid Advertising visitors)	Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart Bidding		Included with License	Included with License
IntegrationsFX: Lookalike + Custom Audiences		Included with License	Included with License
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors	$100/month	$100/month	$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors	$400/month	$400/month	$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included	$600/month	$600/month	$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included	$750/month	$750/month	$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included	$1,200/month	$1,200/month	$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits	$900/month	$900/month	$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds	$150/month	$150/month	$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing	$300/month	$300/month	$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds	$200/month	$200/month	$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds	$300/month	$300/month	$300/month
Social Media PPC Advertising	$900/month	$900/month	$900/month
Landing page performance testing	$1,500/month	$1,500/month	$1,500/month
Translation Services	By Quote	By Quote	By Quote
Website conversion analysis implementation	By Quote	By Quote	By Quote
Need more information? Call Us: 888-601-5359	GET STARTED	GET STARTED	GET STARTED

Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.

Tips for choosing a PPC management agency

If you’re comparing multiple top PPC agencies, then you have a challenge. You can narrow down your choices, however, to find the best pay-per-click advertising agency for your business with these three tips:

1. Set a budget and stick to it
2. Look into each PPC ad agency’s track record
3. Get to know each potential PPC advertising agency

Set a budget and stick to it

Before you choose a PPC firm, it’s extremely important to set a budget.

The second most important thing is to stick to it.

You should choose a figure that leaves room for you to adopt other marketing campaigns (did we mention, PPC works great with SEO?). Remember when your mom would tell you not to spend your allowance all in one place? The same goes for your marketing budget!

It’s important to also set a realistic amount in terms of the kind of PPC campaign you’re looking for. Are you trying to target super competitive keywords, and still come out on top? If you are, you’ll pay a little more than if you were to go for less competitive keywords, so keep that in mind.

You should also do research to see what the median cost is for PPC management, so that you’re not blindsided when your budget is too low, or even too high.

After taking all these things into consideration, you should come out with a budget that suits you and your company’s financial situation.

When you’ve chosen that number, stick to it!

From there, you can check out your shortlist of great pay-per-click advertising agency candidates and first weed them out by budget. This makes it easy to determine what agencies must go right off the bat — the ones that come in above your budget.

Look into each PPC ad agency’s track record

You want to select pay-per-click advertising firm that’s been around for a while, is established, and knows what they’re doing. If you find an agency that fits your budget, and is located close to home, but they’ve only served 10 clients to date, you may want to reconsider.

It’s important that you choose an agency that understands the business and how to help their clients succeed with PPC.

Get to know each potential PPC advertising agency

Before hiring a pay-per-click firm, you should always talk with them over the phone, at the very least. This will allow you to ask any questions you may have and get an immediate response.

You should ask questions like the following:

• Have you worked with anyone in my industry before?
• How many years have you been in business?
• How long do you anticipate it will take for my campaign to drive real results?
• How many employees do you have?
• How often will you provide analytics on my campaign?

The answers to these questions can help you to better understand the agency, their history, and how they’ll work for you.

You should also take note of the questions that they ask you. Are they interested in your business goals? Do they want to know about your current marketing campaign status? Did they ask about your budget?

If a pay-per-click marketing agency doesn’t seem interested in your business, or what they can do to help you reach your goals, it might be best to keep looking.

You want to work with an agency that is working for you, and that makes you a partner instead of just a client.

Reference our complete PPC FAQ to learn more about pay-per-click advertising!