Grow Your Pay-Per-Click Revenue With a Top PPC Agency

What is pay-per-click (PPC) advertising?

Pay-per-click advertising, or PPC, is a digital marketing channel that involves placing ads on search engine results pages (SERPs), social media sites, and other websites. With PPC, you bid on ad space and only pay when a user clicks on your ad.

Why use PPC to help grow your business?

PPC ads are valuable for increasing brand awareness, earning leads, driving sales, and more. Some advantages of using PPC include:

• Precise targeting: You can place PPC ads on various web pages and use advanced ad targeting methods to reach your desired audience.
• Affordability: The fact that you only pay when a user clicks your ad helps to keep costs down and improve return on investment (ROI).
• Increased visibility in search: Even if you aren’t ranking organically in search for a given keyword, you can still show up at the top of the SERP with PPC.
• Easy, accurate testing: With PPC, it’s easy to test variations of your ads and refine your campaigns to improve their performance.
• Detailed results tracking: PPC platforms and tools provide detailed information about your campaigns’ performance, enabling you to track ROI and improve performance.

What does a PPC agency do?

Our pay-per-click agency can help you make the most of your digital advertising campaigns. We can handle every aspect of your PPC advertising, including:

• Creating a PPC strategy
• Writing ad copy and designing ads
• Creating landing pages
• Setting up and launching campaigns
• Optimizing bidding
• Testing and refining ads
• Tracking and reporting results

Keep reading or contact us online to learn more about how we can maximize your PPC campaigns’ ROI.

Explore our pay-per-click advertising agency’s case studies

Learn how our pay-per-click advertising agency drives results for businesses from a range of industries by browsing our case studies. Hear from our clients as they share their experience as a WebFX client and the results that have helped power their growth.

How our pay-per-click marketing agency’s services work

As a top pay-per-click marketing agency in the industry, WebFX can help your company succeed at pay-per-click advertising.

Get a preview of what our PPC management services include below:

Our PPC agency discovers your most valuable keywords

PPC is based on the keywords that are most important to your industry and your specific business.

Our award-winning pay-per-click advertising agency conducts extensive keyword research — which involves brainstorming, determining your competition, considering keyword search volume, and more — to find those keywords.

As a part of our services, our PPC marketing agency targets anywhere from 400 to 10,000 keywords. The number of keywords targeted depends on several factors, including your PPC management plan, market, and services or products.

Our PPC company optimizes your bids for the best ROI

When you partner with our pay-per-click company, we provide strategic bid management. Based on your industry, as well as your products and services, your dedicated account manager makes data-backed decisions when it comes to managing and determining your bid, per your monthly ad spend.

Our data-driven approach allows us to maximize your return on investment (ROI). It’s also provided our clients with more than $3 billion in revenue in the past five years, as well as more than 7.8 million leads.

Our PPC agency creates revenue-generating landing pages

Whether you’re looking to earn a new lead, sale, or sign-up from your ads, our PPC advertising agency features some of the industry’s best designers. As a part of your PPC services, we set up a dedicated landing page for your business.

WebFX, however, takes the extra step of also testing the performance of your landing pages. We assess the time on page, bounce rate, conversion rate, and more to discover areas of improvement to maximize your campaign results.

Our PPC firm analyzes your campaign performance

The best PPC agencies use data to your advantage. That’s why our pay-per-click advertising firm analyzes your ads and landing pages to determine how they’re performing and how users interact with them.

Based on testing like A/B tests, our PPC ad agency can make suggestions on how to improve your ads to ensure that they’re driving the most results possible. We also provide transparent reporting for our website conversion analysis assessment and results.

Our PPC company provides monthly reports and one-on-one consultations

Choose our PPC advertising agency, and you earn a dedicated business partner. As an extension of your marketing and advertising team, we keep you up-to-date on your campaign’s performance and its progress in achieving your goals.

Every month, your dedicated account manager presents and reviews a report with your team. In addition, depending on your service plan, you may receive up to two one-on-one consultations each month to discuss your strategy, results, and more.

Learn more about our PPC ad agency, plus PPC services by contacting us online today!

Tips for choosing a PPC management agency

If you’re comparing multiple top PPC agencies, then you have a challenge. You can narrow down your choices, however, to find the best pay-per-click advertising agency for your business with these three tips:

1. Set a budget and stick to it
2. Look into each PPC ad agency’s track record
3. Get to know each potential PPC advertising agency

Set a budget and stick to it

Before you choose a PPC firm, it’s extremely important to set a budget.

The second most important thing is to stick to it.

You should choose a figure that leaves room for you to adopt other marketing campaigns (did we mention, PPC works great with SEO?). Remember when your mom would tell you not to spend your allowance all in one place? The same goes for your marketing budget!

It’s important to also set a realistic amount in terms of the kind of PPC campaign you’re looking for. Are you trying to target super competitive keywords, and still come out on top? If you are, you’ll pay a little more than if you were to go for less competitive keywords, so keep that in mind.

You should also do research to see what the median cost is for PPC management, so that you’re not blindsided when your budget is too low, or even too high.

After taking all these things into consideration, you should come out with a budget that suits you and your company’s financial situation.

When you’ve chosen that number, stick to it!

From there, you can check out your shortlist of great pay-per-click advertising agency candidates and first weed them out by budget. This makes it easy to determine what agencies must go right off the bat — the ones that come in above your budget.

Look into each PPC ad agency’s track record

You want to select pay-per-click advertising firm that’s been around for a while, is established, and knows what they’re doing. If you find an agency that fits your budget, and is located close to home, but they’ve only served 10 clients to date, you may want to reconsider.

It’s important that you choose an agency that understands the business and how to help their clients succeed with PPC.

Get to know each potential PPC advertising agency

Before hiring a pay-per-click firm, you should always talk with them over the phone, at the very least. This will allow you to ask any questions you may have and get an immediate response.

You should ask questions like the following:

• Have you worked with anyone in my industry before?
• How many years have you been in business?
• How long do you anticipate it will take for my campaign to drive real results?
• How many employees do you have?
• How often will you provide analytics on my campaign?

The answers to these questions can help you to better understand the agency, their history, and how they’ll work for you.

You should also take note of the questions that they ask you. Are they interested in your business goals? Do they want to know about your current marketing campaign status? Did they ask about your budget?

If a pay-per-click marketing agency doesn’t seem interested in your business, or what they can do to help you reach your goals, it might be best to keep looking.

You want to work with an agency that is working for you, and that makes you a partner instead of just a client.

Reference our complete PPC FAQ to learn more about pay-per-click advertising!

7+ reasons WebFX is the best PPC marketing agency for your business

At WebFX, we’re one of the top PPC agencies for companies today. We’ve been driving meaningful results for mid-size businesses across many verticals for decades. Let’s talk a little bit more about what makes our approach to PPC unique and why we might be the best partner for your next PPC campaign.

1. Our PPC agency employs experts

Every department at WebFX is home to industry experts that know how to craft the perfect campaign for your unique business. With over 1.6 million hours of expertise under one roof, we know how to drive results for your company.

Each of our marketing masters is an expert in their respective fields, which means whether you need a PPC campaign, a social media strategy, or a website design, you’ll be getting the best of the best in terms of advice, services, and results.

2. Our PPC firm sees you as a name, not a number

When you work with WebFX, you’re more than just a client — you’re our family. We care for your business like we care for our own, and we make that clear in the way that we help you succeed.

When it comes to supporting you, we’re your number one fan, and we’ll ensure that our pay-per-click management agency hand-crafts the perfect campaign for your needs.

3. Our PPC company has 1,020+ testimonials

Testimonials help potential clients understand how we’ve benefited other clients in the past. Earlier, we mentioned that you should look for a PPC firm that has hundreds of reviews —and WebFX is one of those agencies.

We’ve been able to leave a lasting impression on 1,020+ of our clients — so much that they wanted to share their experience with potential clients like you to show that WebFX is the real deal.

Good agencies have more than 50 testimonials.

Great agencies have more than 100 testimonials.

WebFX has over 1,020+ glowing client testimonials.

See What Makes Us Stand out

4. Our PPC agency targets top ad networks

At WebFX, our PPC ad agency helps your business earn more from paid advertising by targeting top ad networks. Focusing on top networks like Google Ads and Facebook helps your business reach (and convert) your target audience, which translates to more brand awareness, more sales, and more leads.

Networks our PPC ad agency uses

• Google Ads
• Microsoft Advertising
• Facebook
• Twitter
• Instagram
• Pinterest
• LinkedIn

Plus, we feature dedicated experts for every platform, from LinkedIn to Microsoft Advertising. Their specialization lets your company accelerate the performance of its ad campaigns, as well as maximize the kind of results generated.

5. Our PPC firm creates custom ad campaigns

We know that every business is different. We know that even though we’re working with two local coffee shops, each has its quirks, business goals, and benchmarks. That’s why our PPC company creates custom campaigns that specifically cater to each business and their goals.

We want to ensure that whatever services we provide to you, that they’re hand-crafted to drive the best results possible.

6. Our PPC company provides transparent pricing

At WebFX, we want you to know right off the bat if our services match your budget. We also want you to know exactly what you’re paying for each service, what the extras cost, and what you’ll pay as a one-time-fee for some of our campaigns.

We know that you’re just trying to find a PPC advertising firm that fits your needs and your budget, so why would we make that harder for you?

Our transparent pricing also allows you to see that there are no hidden fees or costs, which is surely a relief in your search for the best PPC agency.

7. Our PPC agency offers a suite of digital marketing solutions

Our pay-per-click agency offers more than just PPC. As a full-service digital marketing agency, we also provide:

1. SEO services
2. Social media marketing services
3. Email marketing services
4. Website design
5. Video production services
6. Content marketing services

And so much more.

With the opportunity to adopt more than one marketing strategy, we help to give your business the chance to perform even better than it would with PPC alone.

Not to mention, our in-house staff can work together on your campaign, so that you know everyone is on the same page.

8. Our PPC firm provides turnkey services

When you choose our PPC advertising firm, your business can count on a turnkey solution to PPC.

Our PPC services include:

• Custom strategy
• Dedicated account manager
• Professional ad copywriting
• Ad copy performance testing
• Lead tracking
• Competitor analysis and tracking
• Keyword research
• Results analysis and reporting
• Strategic bid management
• And more

We feature an in-house design, copywriting, and PPC team, which allows our PPC ad agency to develop a custom strategy, create compelling ad copy, and design competitive landing pages for your company. You don’t have to worry about finding a copywriting or a designer with WebFX.

In addition, our pay-per-click advertising firm provides routine reporting to keep your team up-to-date.