Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
Today, there are over 5 billion Internet users across the globe, meaning you have access to a tremendous audience when you market your business online.
Well if that’s the case, why isn’t my website making money?
Great question! There are a few answers to the question of why you’re website isn’t making money. First, there’s competition from other websites — about 1.13 billion sites to be exact.
But competition isn’t the only reason for low site sales.
There are a variety of factors that can impact your site’s revenue, like search engine optimization (SEO), slow site speeds, and more! That’s why the question “Why isn’t my website making money?” is a common one we’ve heard from the businesses we’ve worked with, and a challenge we know how to overcome.
Today we’re examining the answer(s) to that elusive question and breaking down how you can start attracting more site traffic and generating revenue with your website.
Keep reading to learn more about how each of these factors affect your website’s ability to bring in revenue, and get insights from WebFX’s very own digital marketing experts on how you can set your site up for success!
1. Your website isn’t responsive
Did you know more than 50% of the world’s Internet traffic comes from mobile devices?
It’s true! This statistic demonstrates a growing trend — people are relying more on their smartphones and tablets to access the Internet, rather than their laptops or desktop computers. That’s why a responsive design, which adapts to a user’s device, is essential to helping your site draw in valuable traffic.
An unresponsive design costs your site money for a few reasons, including:
Mobile-first index: Google follows a mobile-first approach to its crawling and indexing process, meaning it crawls your website and indexes it for search results from a mobile perspective. If you don’t have a responsive website, Google will know, as non-responsive sites will (usually) rank lower in search results. A lower ranking translates to less site traffic.
User experience: In web design, user experience (UX) is crucial. You need to provide the best possible experience for your website visitors. More than 80% of people browse a business’s website on a mobile device, so your company needs a responsive website if you want to make money.
Otherwise, you’re giving away valuable customers (and revenue!) to your competitors.
At WebFX, we take a fully custom approach to redesigning sites for responsiveness, meaning you’re getting a site redesign that’s completely tailored to your business. When you invest in WebFX’s responsive site design services, you’ll also get:
Calls to action (CTAs) are what drive Internet users to complete certain actions on websites. Without them, people wouldn’t have a sense of direction on what to do next once they land on a site.
Whether it’s “Start your free trial today!,” “Experience [product] today!,” or something else entirely, every website needs a cohesive CTA strategy that urges site visitors to make their way through your sales funnel.
How WebFX approaches CTAs
Expert insights from
Nicole ThuemmelWebFX’s Senior Web Strategy Consultant
“While digital marketing is about ranking higher and getting people to your website, the real magic happens once the user gets to your website. WebFX consults and implements strong CTA strategies with any of our digital marketing strategies. It’s important for us to focus on so once someone gets to your website, they know exactly what action you want them to take next.”
If you’re considering partnering with WebFX for responsive web design services, congrats — CTA strategy support is included! If you’re thinking of partnering with WebFX for a different set of digital marketing services, you’re in luck — you’re still getting strategic CTA support!
We help you develop a conversion-driving CTA strategy for your website by learning everything we can about your business.
With the help of insights pulled from your website visitor data, we dig into the habits, values, and motivations of your site traffic to better understand how they browse the Internet and craft a CTA strategy that’s tailored to your target audiences.
No matter your industry or target audience, your company can’t afford a slow website — you need a fast site to earn people’s attention and their money! Don’t believe us? 83% of users expect sites to load in three seconds or less, and 40% of users will leave a site if it takes any longer than that to load.
That’s why slow website speeds have a massive impact on your site’s ability to make money.
When people leave your site, your bounce rate increases, or the percentage of single-page sessions by users. A high bounce rate can cause your site to lose traffic (and money) by earning lower rankings in search results. As we’ve already discussed, lower rankings translates to decreased visibility, which can hurt your online sales, leads, and more.
With the help of site speed optimization services, we can take care of the entire process. This includes improving your site’s page speeds by optimizing elements like
One of the main reasons a business’s website doesn’t generate revenue is because they don’t speak to their unique selling proposition and what makes them the best option for prospective customers visiting their site. WebFX emphasizes this at the beginning of any new client project, that way we can truly focus on how to set our clients up for success. We work this into their initial content, ad copy, etc., depending on what strategies we recommend.”
Nicole Thuemmel, WebFX Sr. Strategy Consultant
Any client project starts with getting to know you, the business.
We collaborate with you and dig into everything about your brand, from what you have to offer and why it benefits your customers to why what you offer is better than what your competitors do. This is the backbone of our strategy for developing conversion-driving USPs.
Once we’ve pinpointed what makes your business stand out, we develop website content, landing pages, graphics, and any other relevant site elements to help you craft a website that promotes your business and generates revenue.
68% of online experiences begin on a search engine, making search engine optimization (SEO) a vital strategy for helps your website become a lead- and revenue-generating machine. If your company doesn’t optimize for SEO, it’s one possible reason why your website isn’t making money.
In today’s digital landscape, users rely on search engines like Google and Bing to find their next purchase. If your company doesn’t optimize your website for search engines (and users), you’re missing a significant amount of web traffic — your audience doesn’t even have a chance to discover your business and its products or services.
Instead, they find your competitors because those businesses optimize their websites for SEO.
All of this translates into you losing out on the potential to make money from your site.
WebFX SEO Case Study: Reynolds Building Solutions
When Reynolds Building Solutions partnered with WebFX and invested in custom SEO services, their website’s year-over-year (YoY) organic traffic increased by 43%. Even better, their YoY organic contact form submissions improved by over 70%. With the potential impact of SEO on your company’s revenue, you can’t afford to overlook SEO.
Optimizing your website for SEO doesn’t happen overnight … or even in a week, for that matter. SEO is an ongoing process that requires constant monitoring and updating, which means your business needs to fully commit to SEO in order to it a part of your overall marketing strategy.
SEO services are the perfect solution for those who don’t want to have to split time between optimizing their site for search engines and running their business full-time.
With the help of our SEO strategists and end-to-end marketing technology, we can help you make data-driven SEO decisions that make a positive impact on your website’s online visibility.
When you partner with WebFX for SEO services, you can expect us to help you tackle the following SEO tasks:
Professional SEO auditing
In-depth keyword research
Content and keyword optimizations
SEO content creation
On- and off-page SEO, technical, and local optimizations
Your website is one of your company’s most valuable assets. If you’ve found yourself asking, “Why isn’t my website making money?,” you could be in need of digital marketing services.
Start turning your website into a revenue-generating platform by investing in professional digital marketing services from the award-winning team at WebFX! As a full-service digital marketing agency, we provide all the services necessary to maximize your site’s ability to generate revenue and foster scalable growth for your company. Whether you’re looking for SEO services or need help developing content that highlights your USPs, we’ve got you covered.
Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
