As a loan officer, you may not put digital marketing at the top of your priority list. But if you want to continue generating new leads, online marketing is essential.
In particular, social media is an excellent marketing tool for attracting potential clients online — the average user spends 28% of their Internet time there! If you want to give your lead generation a boost, you’ll definitely want to make use of social media.
But how do you go about that? What can you do to make the most of social media for loan officers? Below, we’ll cover six tips for driving up the effectiveness of your loan officer social media marketing.
Read on to learn more, and then consider partnering with WebFX — the agency with over 500 client testimonials — for our social media services. Just call us at 888-601-5359 or contact us online to get started!
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1. Interact with your followers
When you create a loan officer social media account, there are two ways you can approach it.
The first way to approach it is as a podium. You’re up on a stage, speaking into a microphone, with all the likes and comments you receive blending together into the sound of applause.
The second way to approach it is as a social event, like a dinner party or gala. You’re still the host, but you’re expected to mingle with your guests and have one-on-one conversations with them.
The second approach is the one you should aim to take with your social media. You shouldn’t see yourself as above your audience, but on the same level as them. It is called social media, after all.
When you interact directly with your followers, they’ll feel a much stronger connection to you, and be much more likely to become a lead.
2. Link to your blog posts
Social media for loan officers and mortgage brokers can also be a great place to show off the marketing content you’re producing elsewhere online. If you have a blog on your website — which can be a fantastic tool for driving leads — you can use your social media to promote it.
Each time you publish a new blog post, you can share it on social media, where hopefully plenty of curious readers will be directed to your site. The same goes for any other form of interesting content you create online, from YouTube videos to infographics.
The endgame of your social media campaign is ultimately to send users to your website where they can become leads and convert, and linking to your blog is a surefire way to do that.
3. Show off your testimonials
Loan officer social media can provide you with numerous ways to advertise yourself and talk up your services. Ultimately, though, few things will send a better message about you than the words of pleased clients.
That’s what makes testimonials so valuable. People may take what you say about yourself with a grain of salt, but when they see your clients praising you, they’ll be much more inclined to trust you.
You can take advantage of this mentality by gathering testimonials from your clients and displaying them on social media. Any time you close with one of your clients, you can simply ask them if they would mind providing a testimonial.
4. Engage with the local community
No matter where you’re located, you probably have a specific geographical region within which you operate. That means that in some form or another, you’re part of a local community.
By embracing your role in the community on your mortgage social media page, you can work wonders for your marketing campaign. Engaging with the local community gives people a sense of connection with you, deepening their likelihood of working with you.
Whenever local events take place, you can advocate for them on your page. You can also get involved in the events yourself. When people see you or your organization out and about at community gatherings, they’ll take notice.
After you attend an event, be sure to post about that as well. Your post can be something as simple as a photo of yourself at the event with a caption along the lines of “Had a blast at…”
5. Use sponsored posts
So far, everything we’ve talked about has come down to organic content on your social media page. But most platforms offer an additional way to expand your loan officer social media strategy: Paid ads.
In particular, you can use sponsored posts to spread awareness of your brand. Sponsored posts are similar to normal posts from your account. The difference is that you pay to have them displayed at the top of users’ social media feeds.
What makes this so useful is that you don’t just have to target your users. You can use your ad settings to target specific groups of users based on things like age and location, enabling you to reach a relevant audience of users who may not have encountered you before.
6. Share news stories and awards
Many people use social media primarily as a way to show off exciting updates about their lives, especially when they win awards or get involved in something newsworthy. So why shouldn’t you do the same?
If you or your organization ever win any awards or accolades, you’ll definitely want to take it to your mortgage social media page. When people see that you’re being officially recognized for the quality of your service, they’ll be much more willing to work with you.
Likewise, if you ever make the news — in a good way, that is — be sure to share that as well!
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Get more help with your loan officer social media strategy from WebFX
Still struggling to optimize your loan officer social media strategy? WebFX can help.
We’ve been in the digital marketing industry for over 20 years, and that experience has given us more than enough time to learn all the ins and outs of social media for loan officers.
We can help you develop your social media campaign to use each of the tactics listed above, and plenty more as well. When you partner with us for your online marketing, you’ll see your leads and conversions start going up significantly.
Want to speak with an expert? Call us at 888-601-5359