Social Media Marketing Resources From WebFX

Over the past few years, social media channels like Facebook, Twitter, and Instagram have become standard components of an effective digital marketing strategy. Learn how to use social media to grow your business with these free social media resources.

Twitter vs Facebook: 4 Steps for Choosing the Right Platform

Twitter vs Facebook: 4 Steps for Choosing the Right Platform When you create your social media marketing campaign, you’ll find that there are numerous platforms you can use. These platforms include Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Facebook and Twitter […]

Remarketing on LinkedIn

Home What Is B2C Social Media Marketing? When you market your B2C company online, it’s crucial to do it on platforms that grant you access to a large and relevant audience. That makes social media a perfect advertising venue for […]

8 Inspiring Influencer Marketing Campaigns

Home What Is B2C Social Media Marketing? When you market your B2C company online, it’s crucial to do it on platforms that grant you access to a large and relevant audience. That makes social media a perfect advertising venue for […]

Facebook Messenger for Ecommerce

Home What Is B2C Social Media Marketing? When you market your B2C company online, it’s crucial to do it on platforms that grant you access to a large and relevant audience. That makes social media a perfect advertising venue for […]

8 Tips for Using Influencer Marketing as a B2B Company

Home B2B Social Media Services: Social Media Services from WebFX Did you know that 43% of business-to-business (B2B) marketers attract clients through Facebook? Social media is a powerful channel for getting leads to engage with your business, learn about what […]

Social media post from Costco about their water pitchers and filters

SMB Social Media Agency

Home How to Open an Amazon Storefront (And Start Selling) With more than one million small-to-midsized businesses selling on Amazon, your company needs to stand out from the competition. Opening an Amazon storefront, also called an Amazon Store, can set […]

B2C Social Media Services

Home SEO Services from WebFX: Turn Traffic Increases Into Revenue WebFX is the best SEO services agency in the world — and we have the track record to prove it. With our MarketingCloudFX technology platform and elite SEO team, WebFX […]

Explore one of these categories to go more in-depth on a specific social media marketing topic, or keep reading for our beginner’s guide to social media marketing, complete with additional social media resources.

Learn the basics of social media marketing

Learn key social media terminology

Get the latest social media statistics

Learn about social media technology and tools

Learn about social media for SMBs

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Learn about social media for B2B companies

Learn about social media for B2C companies

Learn about social media marketing for ecommerce

Learn about social media for enterprise companies

What is social media marketing?

Social media marketing is a digital marketing strategy that utilizes social media platforms to achieve your business goals and reach your target audience. Whether your goals are to get more sales or increase brand awareness, social media marketing can work for you. Social media marketing includes organic social media posts and paid social media ads.

Learn more about the basics of social media marketing

Learn the fundamentals of social media marketing with these free social media resources.

Why use social media for marketing?

Social media is an important aspect of marketing for many businesses. It allows you to connect with your audience directly and learn more about them.

Some of the advantages of utilizing social media marketing include:

  • You can get to know your audience better, giving you insight into who’s interested in your business and allowing you to deliver more valuable content to your audience.
  • You can provide better customer service. You can address customers personally, build your brand in a positive light, and deal with any issues one-on-one with the customers.
  • You can learn how your audience perceives your company. Social media interactions let you see what your followers think of your business.

digital marketers working at computers in officeHow to get started with social media marketing

Social media marketing involves using platforms like Instagram and Facebook to connect with your target audience and promote your services or products to drive website traffic, sales, and brand awareness.

Once you’ve decided to try social media marketing, you’ll want to focus on five main steps to give your campaign the best chance at success.

  1. First, you’ll want to build a social media marketing strategy. You need a plan to drive your decisions, like how often you post or what you post. You’ll also need to decide if you’ll include ads in your social media strategy.
  2. Next, you’ll plan and create your social media content. You need to provide your audience with content to interact with, as keeping your followers engaged is vital.
  3. Next, you’ll develop, launch, and manage your social media campaigns according to the strategies and plans you created.
  4. The next component to focus on is engaging with, listening to, and responding to users. Determine who will monitor social media comments, how your company will engage with users, and what tools you’ll use for monitoring.
  5. Lastly, you will want to review your social media analytics and compile next actionable steps. In this step, you will decide what metrics matter most to your goals and campaigns and how often to review your social media data.

Following these steps will help your social media campaign get off to a successful start.

Tools and technology for social media marketing

You can use numerous tools to help you with your social media marketing, including:

  • Social media analytics platforms
  • Social media scheduling tools
  • Social media monitoring tools
  • And more

Explore these social media marketing resources to learn about the best social media tools.

two marketers in a meetingWorking with a social media marketing agency

Working with a social media marketing agency is a great way to launch and manage your social media marketing campaigns.

The social media marketing agency takes the burden off your shoulders regarding the success of your campaigns. They determine what social networks to use, identify your target audience, earn followers, engage followers, increase site traffic, track results, and use data to improve their strategy.

Professional social media marketers have the expertise, team, and resources to quickly and effectively drive meaningful results. When you work with an experienced social media marketing agency, you’ll get better results faster and have more time to focus on other aspects of running your business.

Learn more about social media marketing services

Check out these free social media marketing resources to learn more about working with a social media marketing agency.

More social media marketing resources

Dive further into the world of social media and digital marketing with these additional resources.

Social media and other digital marketing methods

Social media for different types of businesses

The right social media marketing strategy differs from business to business. Explore social media marketing and advertising guides for various types of businesses here.

Additional channels and strategies

Want to learn more about social media marketing?

At WebFX, our team of dedicated marketers stays up-to-date on all things social media marketing so we can produce the best results for your company. In fact, over the last five years, we’ve driven over $3 billion in revenue for our clients.

If you want to learn more about growing your business and brand on social media, subscribe to our email newsletters for the latest digital marketing news and advice!

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