Social Media Marketing Resources

Home Social Media Design Services From WebFX Good social media marketing is all about high-quality content and consistent branding. Neither is possible without proper design work, simply because social media is a visual platform for your company. WebFX can help […]

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Social Media Advertising Services

Services

Home Paid Social Media Advertising Services That Drive Results WebFX is a leading social media marketing agency that focuses on driving impactful business growth through social media services. Whether you are looking to enhance your brand’s social media presence or […]

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Influencer Marketing Pricing

Pricing

Inbound Marketing Pricing: How Much Should You Pay in 2024? Since more than 80 percent of consumers trust word-of-mouth recommendations, it’s critical for companies to build and maintain relationships with influencers. How much does influencer marketing cost, though? Between […]

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Find the Best Influencer Marketing Agency

Agency

Marketing Automation Pricing: Your Guide to Marketing Automation Cost The rapid rise of social media (and social media marketing and advertising campaigns) is turning influencer marketing into a go-to strategy for companies of all sizes, from big brands to midsized […]

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Services

Facebook App Development

Home Facebook App Development: Build Your App If you could reach your customers where they are everyday, would you? Sounds like a no-brainer, right? Still, many businesses have yet to take full advantage of all Facebook has to offer them. […]

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7 Best Social Media Companies Across the Globe

Learn

Home 7 Best Social Media Companies Across the Globe Did you know that 80% of people get advice about products through social media? Social media is a valuable tool for helping your business connect with prospects and nurture them towards […]

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Facebook Messenger Chatbot Marketing Services

Services

Facebook Messenger Chatbot Marketing Services Want to drive social media leads and conversions for your business? Facebook Messenger chatbots help you connect directly with your audience and provide the info they need to take the next step with your business. […]

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Social Media Marketing Company

Agency

Grow Your Online Presence With a Top Social Media Marketing Company Grow brand awareness, drive user engagement, and improve client satisfaction with social media marketing and advertising services from a top social media marketing company. With WebFX as your social […]

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Snapchat Advertising Services

Services

Home 5 Tips to Help You Find the Right Snapchat Advertising Company Did you know that 300 million people actively use Snapchat every month and create over 3 billion Snaps every day? View our Social Services

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Tech

Platforms

Home Reach Your Audience And Engage on Social Media Managing your company’s social media channels can be challenging, especially when each one requires a different approach and strategy.

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Explore one of these categories to go more in-depth on a specific social media marketing topic, or keep reading for our beginner’s guide to social media marketing, complete with additional social media resources.

What is social media marketing?

Social media marketing is a digital marketing strategy that utilizes social media platforms to achieve your business goals and reach your target audience. Whether your goals are to get more sales or increase brand awareness, social media marketing can work for you. Social media marketing includes organic social media posts and paid social media ads.

Learn more about the basics of social media marketing

Learn the fundamentals of social media marketing with these free social media resources.

Social media marketing basics resources

Why use social media for marketing?

Social media is an important aspect of marketing for many businesses. It allows you to connect with your audience directly and learn more about them.

Some of the advantages of utilizing social media marketing include:

You can get to know your audience better, giving you insight into who’s interested in your business and allowing you to deliver more valuable content to your audience.
You can provide better customer service. You can address customers personally, build your brand in a positive light, and deal with any issues one-on-one with the customers.
You can learn how your audience perceives your company. Social media interactions let you see what your followers think of your business.

Learn more about the benefits of social media marketing

Social media marketing benefits resources

How to get started with social media marketing

Social media marketing involves using platforms like Instagram and Facebook to connect with your target audience and promote your services or products to drive website traffic, sales, and brand awareness.

Once you’ve decided to try social media marketing, you’ll want to focus on five main steps to give your campaign the best chance at success.

First, you’ll want to build a social media marketing strategy. You need a plan to drive your decisions, like how often you post or what you post. You’ll also need to decide if you’ll include ads in your social media strategy.
Next, you’ll plan and create your social media content. You need to provide your audience with content to interact with, as keeping your followers engaged is vital.
Next, you’ll develop, launch, and manage your social media campaigns according to the strategies and plans you created.
The next component to focus on is engaging with, listening to, and responding to users. Determine who will monitor social media comments, how your company will engage with users, and what tools you’ll use for monitoring.
Lastly, you will want to review your social media analytics and compile next actionable steps. In this step, you will decide what metrics matter most to your goals and campaigns and how often to review your social media data.

Following these steps will help your social media campaign get off to a successful start.

More social media marketing tips and techniques

Want to learn more about how to use social media to promote your business? Check out these social media marketing article for more info about creating a social media strategy and get tips on various aspects of social media marketing and advertising.

Social media marketing strategy resources

Social media marketing tips and techniques

Social media analytics

Tracking your campaigns is crucial to successful social media marketing. Browse the resources below to learn how social media marketing metrics and analytics.

Social media analytics resources

Tools and technology for social media marketing

You can use numerous tools to help you with your social media marketing, including:

Social media analytics platforms
Social media scheduling tools
Social media monitoring tools
And more

Explore these social media marketing resources to learn about the best social media tools.

Discover social media tools and tech

Social media marketing tools resources

Working with a social media marketing agency

Working with a social media marketing agency is a great way to launch and manage your social media marketing campaigns.

The social media marketing agency takes the burden off your shoulders regarding the success of your campaigns. They determine what social networks to use, identify your target audience, earn followers, engage followers, increase site traffic, track results, and use data to improve their strategy.

Professional social media marketers have the expertise, team, and resources to quickly and effectively drive meaningful results. When you work with an experienced social media marketing agency, you’ll get better results faster and have more time to focus on other aspects of running your business.

Learn more about social media marketing services

Check out these free social media marketing resources to learn more about working with a social media marketing agency.

How to choose the right social media marketing agency

Our social media services

More social media marketing resources

Dive further into the world of social media and digital marketing with these additional resources.

Social media and other digital marketing methods

How does social media fit into a complete digital marketing strategy and work with other methods like SEO and content marketing? Find out with these social media marketing articles.

Social media for different types of businesses

The right social media marketing strategy differs from business to business. Explore social media marketing and advertising guides for various types of businesses here.

Additional channels and strategies

Discover additional channels and strategies that make up a complete digital marketing plan here:

Want to learn more about social media marketing?

At WebFX, our team of dedicated marketers stays up-to-date on all things social media marketing so we can produce the best results for your company. In fact, over the last five years, we’ve driven over $3 billion in revenue for our clients.

If you want to learn more about growing your business and brand on social media, subscribe to our email newsletters for the latest digital marketing news and advice!