Attract More Leads With Professional Web Design for Audiologists

Site navigation is one of the most crucial elements of any website, and it’s something we can help you optimize. Navigation refers to the structural layout of your site and the way it allows users to move from page to page.

Ideally, your navigation should be as simple as possible to help visitors find information fast. At WebFX, we’ll organize your pages into easily navigable sections and create an intuitive hierarchy that makes it a breeze for your audience to browse on your website.

One of the most important things you can do for your audiology website development is focus on branding. This step is something all too many businesses fail to do, and it can cost you a lot of future patients.

Branding simply refers to incorporating elements of your unique brand across your site. Think of a well-known business brand — Target, for instance. Target’s visual brand is built around a red-and-white color scheme, so you’d expect to see that on their site — and you do.

In the same way, your practice should create a basic brand identity for yourself and incorporate that throughout the pages on your website. WebFX will help your site stand out visually, making it easier for users to distinguish your website from your competitors and find it again later.

Did you know that over 50% of all Internet traffic comes from mobile devices? As a result, Google ranks sites based on their mobile format. That means that without a mobile-friendly website, not only will you lose out on traffic, but you won’t rank in Google results.

To resolve this issue, WebFX will implement responsive design. A responsive website changes its layout depending on the size and shape of the screen that displays it. We’ll optimize each page on your site to work equally well on a computer, phone, and tablet.

When your site is mobile-friendly, you’ll draw in more traffic and keep users happier on your site.

A final way WebFX will boost your web design is by integrating technical search engine optimization (SEO). SEO is the process of optimizing pages to rank in Google search results, and at WebFX, it’s our primary specialty.

Some SEO tactics we’ll employ include:

• Using HTTPS
• Targeting keywords
• Earning backlinks
• Using internal linking
• And more

With our top-tier SEO services, you’ll be able to draw plenty of traffic to your site through Google.

It won’t matter how well-designed your website is if the information isn’t there or helpful. Your site should feature plenty of informational content, both about your practice and about general audiology information or trends.

One of the best formats for presenting that information is written content like blog posts. If writing isn’t your forte, though, don’t worry — WebFX has you covered. Our professional team of copywriters will craft the written text for each page on your site.

With expertly crafted copy, your pages will rank better for relevant Google searches, drawing in users interested in learning about audiology or seeking audiology services.