5 Web Design Tips for Florists

When users first visit your site, their first impression stems from your website’s design. You want your website to have a positive impact on your audience, so they stay engaged on your site. It is crucial that you invest in your website so that you can drive better results for your floral business.

So, how do you create an impactful website?

On this page, we’ll discuss five web design tips to help you create a better website. If you need help creating your site, call us today at 888-601-5359 to speak with a strategist about your customized website.

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1. Create a custom design

Customization is a key part of your site. You want your floral site to stand out from the competition. The best way to do this is by customizing your website.

Many businesses make the mistake of using cookie-cutter templates to design their sites. It is quick and easy, but it won’t generate positive results for your business. Your site will look like thousands of other businesses that use that same template.

These templates don’t offer much room for customization. You can’t put your personal touches on your site. Your website won’t be unique compared to your competition.

If you want to make the most out of your site, you need to invest in a customized design. A custom design ensures that you get a unique website that reflects your business. Your website will have a bigger impact on your audience.

So, why is a customized website important?

When leads visit your site, they become familiar with your brand. You want to help build brand recognition, so when it comes time to convert, they remember your floral business and your brand. A customized website helps you build your brand’s unique identity and helps your audience remember it better.

By investing in a customized design, you will attract more leads and keep them engaged on your site. This offers you the opportunity to capture these leads and nurture them into customers.

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2. Use a responsive design

Users will access your site from various devices. You want to ensure that each user has a positive experience when they enter your site. The best way to do this is through implementing a responsive design.

A responsive design enables your site to adapt to any device your audience uses to access your site. Whether it’s a mobile device, tablet, or laptop, each user will have a tailored experience. It ensures that your audience can view your site in the format that fits their device best.

Imagine having to access a desktop site on a mobile phone. Users would have to constantly zoom in and out to read information and click on links. This doesn’t boast a positive user experience and could deter leads away.

By using a responsive design, you keep your audience engaged. You keep them interested in your page and get them to check out your business.

An illustration of responsive design across devices

3. Integrate an email sign-up forms

When you design your site, you want to make sure you include ways to capture leads. Email sign-up forms are a great way to capture leads, and you can easily integrate them into your design.

You’ll want to put your email sign-up bar in the header or footer, so users always know where to find it. The header may be the best option if you really want leads to join your email list.

When you implement an email sign-up bar, you want to make it simple. Users don’t want to take too much time filling out information to join an email list. It is best to keep your sign-up bar simple and easy to use.

Your best option is to just ask for an email address to sign up. This helps you keep your bar simple and attractive to your audience. You can always ask for additional information after your leads sign-up to receive emails.

You’ll want to make sure your sign-up bar stands out, so your leads know where to sign up for emails. This is a great element to integrate into your website’s design if you want to capture leads on your floral business’ site.

Web design tactics for florists that can help earn new leads

4. Integrate social media buttons

Another great way to capture leads is by implementing social media buttons into your design. Many leads that visit your site have social media profiles. This is an opportunity for you to connect with them on these platforms.

Like the email sign-up bar, you’ll want to place your social media buttons in the header or footer of your site. This ensures that your audience can find them. You’ll want to include the icon for each platform you use, so your audience recognizes them immediately.

This helps your audience connect with your business on social media. When they visit your site, they can see what platforms you are on and choose to follow your floral business on those platforms. It’s a great way to build a direct connection with your leads.

If you have a blog or regularly post content, you’ll want to integrate social media buttons into that content. These social media buttons allow your audience to share your content on their own page. It’s a great way to get your audience to share your content so that you can reach more leads.

5. Create CTA buttons

Leads will visit your floral business’ site and like what they see. They want to take the next step. So, how do they do that?

Many businesses neglect to integrate call-to-action (CTA) buttons into their designs. These buttons are crucial because they tell your audience how to take the next step. It’s an opportunity for your business to guide leads down the path towards conversion.

You want to design CTA buttons for your site, so you can help your leads take the next step. You need to make sure that your CTA buttons stand out to your audience, so they don’t miss them. It’s great to use bold colors and text to help your CTA stand out.

When you create a CTA button that stands out, you help your audience see how to take the next step. It will help you earn more conversions for your floral business.

An example of a florist company's call to action on their website

WebFX is a top web design company

If you want to keep leads engaged on your site, you need to invest in your website’s design. Your website’s design is an important part of your floral business, so you need to put in the time and effort to make it great. At WebFX, we know how to create customized websites that deliver results.

We’re a full-service digital marketing company that specializes in creating unique websites. We have a team of 150+ experts that are dedicated to helping your business create a better website. Our award-winning team of designers will create a customized website that you and your leads will love.

If you’re looking for a company that drives results, look no further. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on putting our clients’ success first before everything else.

Our clients love the work we do, too. In fact, we have over 420 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top web design company like WebFX!

Build your perfect website today

If you’re ready to build a website that will draw in more leads and keep them engaged, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your floral business grow!

Find out how WebFX can create an effective Internet marketing strategy for your website. Call 888-601-5359 or contact us online today for a free evaluation.