Web Design for Credit Unions

Your website is often times the first connection a user has to your credit union – which means you should take advantage of great design to create a positive first impression.

Without a clean, professional web design, your credit union could be losing valuable site traffic, which could be keeping you from getting customers you desire.

On this page, we’ll take a look at why web design matters for credit unions and five web design tips you can implement today.

Let’s get started!

Why web design matters for credit unions

web design matters

Wondering how great web design can take your credit union to new heights? Take a look at these five benefits of web design for credit unions.

1. Improves brand identity and awareness

Quality web design can help your credit union improve your brand identity and reach more customers online.

Incorporating elements like your logo and colors on your website is a great way to boost your credit union’s brand identity. Creating a consistent visual presence online will make your credit union more memorable, and it will help distinguish you from competitors online.

2. Increases time on pages

If your website isn’t visually appealing and easy to navigate, people will leave your site almost as soon as they enter it.

Great web design can increase the amount of time visitors spend exploring your website with engaging elements like graphics and videos.

Other design elements like easy navigation can also help users to stay on your website longer because they’ll be able to find what they’re looking for easily – making them more likely to stick around your site instead of bouncing to another one.

3. Distinguishes you from competitors

If you’re looking to set your credit union’s website apart from competitors, quality web design can do the trick.

Users will be more likely to sign up for services on a site that has a clean, easy-to-understand contact form rather than one that uses colors that make it hard to read and buttons that are hard to find.

4. Boosts conversions

Web design can also boost conversions of your site by making it easier for people to sign up or contact you to learn more.

You can conduct conversion rate analysis to determine which design elements resonate with potential customers and implement them in your site design. For example, you can refresh your site’s design, colors, and calls to action to encourage more people to become customers.

5. Improves credibility

Finally, great web design can improve the credibility of your credit union.

If your website is outdated and hard to navigate, visitors will become frustrated, and they will likely leave your site to do business with a competitor.

Your website is your online storefront, so it needs to be appealing and easy to navigate. Web design plans from WebFX can help position your credit union as a leader in your industry and encourage more people to sign up for your services.

5 web design tips for credit unions

Want to refresh your credit union’s website design? Take a look at these five web design tips you can implement today.

web design tips

1. Incorporate key branding elements

Key brand elements like your credit union’s name, logo, and colors should be present and prominent on your website.

Be sure to include these things so that site visitors can easily recognize your credit union and know exactly whose site they are visiting.

Consistent branding can set your site apart from competitors, and it can increase awareness of your credit union, your mission, and your key selling points.

2. Create custom content

Helpful, quality content is a key component of a successful website. And you need to incorporate custom content in your web design plans.

For example, you can create pages on your site to address topics and questions that interest potential customers. If you don’t already have a blog, you may consider adding one to your site and keeping it updated with the latest industry news, helpful tips, and highlights from your office.

This is a great way to engage site visitors and help them learn more about your credit union and the services you offer.

3. Simplify your navigation

Site visitors need to be able to quickly and easily find the information they need on their site.

Simplifying your navigation can help to improve user experience and keep people on your site for longer periods of time so they can learn more about your credit union.

Instead of cluttering your navigation menu with tons of links, choose to highlight the most important information on your site in your navigation menu. This will allow people to find the information they need to learn more about your credit union and contact you to find out more about your services and ultimately become customers.

By streamlining your site’s navigation, you can ensure a great user experience without compromising your conversion rate.

4. Include quality photos and videos

Quality photos and visual content can help your site design stand out and set you apart from competitors.

For example, you can add photos of your office and staff to give potential customers an inside look at your credit union. You can also create videos that explain your services and help potential customers learn more about the services you provide.

This will help people feel more confident in their decision to do business with your credit union.

5. Incorporate responsive design

Today, nearly 60% of searches take place on mobile devices. This means that responsive web design is a must.

Responsive design ensures that your site displays well across a number of platforms, including desktops, smartphones, and tablets. So visitors can easily find the information they need and contact you on the go.

If your site isn’t responsive, you could be missing out on valuable leads and revenue.

Need help creating a responsive design? WebFX offers responsive web design services to help your credit union get the most of your online presence. Not only do our sites look great, they also perform well in search engines, so your credit union’s website will appear higher in online searches.

WebFX is a top web design company

WebFX is an award-winning web design company located in Harrisburg, Pa.

Whether you want to refresh an existing website or design a new site from scratch, we can help!

Our team of designers creates unique, fresh designs that not only look great but also rank in search results for keywords and phrases related to your business. We also offer a range of plans for different budgets, so you can choose the option that’s right for your credit union.

For more info on our web design pricing, check out our project quote calculator.

Need a website fast?

If you need a new website ASAP, don’t worry!

With our RainmakerFX package, we’ll combine your existing branding with one of our custom themes to get your site up and running in 30 days.

Check out our templates for more information.

Hear what our clients have to say

WebFX has more than 500 satisfied clients, and we have plenty of experience working with credit unions.

If you want to learn more about what our clients have to say, check out our reviews and testimonials.

You can also visit our portfolio to view some of our work for financial clients just like your credit union.

Learn more

Want to learn more about how web design plans from WebFX can take your credit union’s online presence to new heights?

Check out our custom web design plans, and contact us today to learn more.

We’re excited to work with you!

Want to create a custom website for your credit union? Call 888.449.3239 or contact us online today to learn more about how WebFX can help with your credit union's marketing challenges.