When you shape your digital marketing plan, you want to use methods that will help your fertility clinic grow. Social media marketing is a great opportunity for your clinic to reach and build relationships with current and potential clients.
On this page, we’ll discuss five tips to help you shape your social media marketing campaign. If you need help implementing your campaign, call us today at 888-601-5359 to speak with a strategist.
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1. Identify your target audience
First and foremost, you need to identify your target audience. It is important that you know who is in your target audience, so you can create more successful campaigns.
If you don’t know your target audience, you can start by thinking about your ideal client. Who is most likely to need your fertility services?
You want to gather as much information as possible to help you identify your ideal client. You’ll want to look at information such as demographics, socioeconomic status, hobbies, and interests. This will help you focus on the types of people that will be the most interested in your clinic.
If you want to get more specific, you can create personas for your fertility clinic. These are profiles of the different types of clients you think are interested in your business. You create a specific profile for different types of people to help you focus on marketing to them.
For instance, you may create separate profiles to focus on women or young couples who may be interested in your services. Personas are a great tool to help you understand your audience better.
Once you identify your target audience, you can start shaping your social media marketing campaign.
2. Choose your platform
Figuring out your target audience is the first step to creating a successful digital marketing. Once you know your target audience, you can choose the platforms that you’re going to use to reach them. You want to choose the social media platforms your audience frequents the most.
Each social media platform has a predominant group of users. You need to figure out where your audience falls, and which platforms will help you connect with them.
If you market to people ages 18-29, you’d find they engage on a wide array of platforms. Out of all the platforms, 81% of people 18-29 are on Facebook, 64% are on Instagram, 29% are on LinkedIn, and 40% are on Twitter. In this case, you can use multiple social media platforms to reach people in this target audience.
When you choose the right platform for your fertility clinic, you will see more success with your social media marketing campaign.
3. Post a variety of content
It is important that you post a variety of content on your social platforms. You need to keep your audience interested and engaged on your social media pages so they can learn more about your clinic and call you to schedule an appointment.
Each platform offers different types of content you can post for your audience. Some platforms enable you to post a larger variety, while others are more limited.
Facebook and Twitter both enable you to post a large variety of content. You can create posts, post photos, create polls, post videos, or link to content. This enables you to create a wide variety of content to share with your audience.
Instagram is a more limited social media platform. It focuses on sharing photos and videos. This is the sole purpose of this site, so you’ll need to create photos and videos that stick out for your audience.
By posting a variety of content, you will learn what your audience likes best. This will help you create a more successful social media marketing campaign.
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4. Post frequently
When you run a social media marketing campaign, it is important that you post frequently. Your audience follows numerous accounts, including some of your competitors. You want to make sure that you post frequently enough to help build brand recognition.
Brand recognition is crucial for earning conversions. When leads recognize your brand and are familiar with it, they are more likely to choose your business over the competition. By posting frequently on your social media pages, you’ll help build that brand recognition.
Each platform has an acceptable number of posts. You may need to adjust this number, depending upon what your audience likes. Your audience may like more or less frequent posts.
On platforms like Facebook, you should only post a few times a day. If you post too frequently, you’ll clog up your audience’s newsfeed and annoy them. They may unfollow your page or ignore your posts completely.
With platforms like Twitter, you can post a handful of times a day and see positive results. Twitter’s feed operates differently than Facebook and is meant for posting multiple times a day.
The platform you choose, and your audience will help you figure out how frequently you should post each day. By posting frequently, you will engage your audience better and get them more interested in your business.
5. Engage with your audience
One of the best features of social media marketing is that you connect directly with leads. This is an opportunity for you to engage with them and build up your reputation.
Many of your followers will comment on your posts. It’s great practice to take some time to reply to these comments. You don’t need to reply to all of them but taking the time to reply to a few good comments will help build your fertility clinic in a positive light.
People want to feel like more than just “another client.” They want to know that you value you them and want to feel confident about choosing your business. When you take the time to engage your audience, you show them that you value their business.
Many people will comment on your posts with positive and negative comments. You should take the time to thank people for their positive comments and address concerns in the negative comments. This will help you build a better reputation for your fertility clinic.
When you engage with your followers, you will see better results with your social media marketing campaign. You’ll help your audience feel more valued by your business, which will lead them to choose your fertility clinic over the competition.
Want to speak with an expert? Call us at 888-601-5359
WebFX is a top social media marketing company
Social media marketing is a great opportunity for your fertility clinic to connect with leads. At WebFX, we have years of experience creating social media marketing campaigns that drive results.
We’re a full-service digital marketing company that specializes in social media marketing. We have a team of 150+ experts that will bring their knowledge and expertise to your campaign. Our award-winning team of social media savvy experts will help you create a customized campaign that drives results.
If you’re looking for results, we know how to bring them. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on driving success for our clients first.
Our clients love the work we do, too. In fact, we have over 550 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top social media marketing company like WebFX!
Create your custom plan today
When you invest in social media marketing, you invest in reaching more clients and earning more revenue for your fertility clinic. This is a great opportunity to help your business grow. If you’re ready to start earning more valuable leads and conversions, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to working with you!