Each year, over 75,000 people are diagnosed with cancer. This means that as an oncology practice, there are many people that can benefit from your services.
If you want to reach and help as many of these people as possible, it's extremely important to properly market your practice online.
With an Internet marketing campaign, you’ll be able to attract quality traffic to your website, build relationships with current and potential patients, and increase your brand awareness.
Call 888-601-5359 to speak with a strategist about digital marketing services from WebFX, or keep reading for a few strategies you can use to market your oncology practice online.
The search term “oncologists” receives up to 1.7 thousand searches per month on Google. Without Internet marketing, your practice likely won’t reach any of those thousands of users.
With a digital marketing strategy, however, you can increase your online visibility and reach more of the people who need your services. Internet marketing is also extremely convenient. Showing up in search results for searches related to oncology makes it easy for users to find your contact information, location, and other necessary information within seconds.
Internet marketing is effective in driving quality traffic to your practice’s website and you can use several online channels to reach your goals.
SEO, or search engine optimization, is the first step in any Internet marketing campaign.
Optimizing your site is extremely important because it allows your pages to rank highly in search engine results, resulting in more clicks to your content.
Keyword research is something that you should do before optimizing your website.
It’s the process of finding keywords that are the most popular in your industry so that you can attract customers where they’re looking for you.
For example, “cancer treatment” or “what is chemotherapy” could be two keywords that increase traffic to your pages that your potential patients search.
SEO also involves improving your website’s HTML code to include proper title tags and alt tags so that search engines Google can more easily crawl your website and rank your pages appropriately.
Bill Craig WebFX President
Websites with blogs have 434% more indexed pages than those without. This makes blogging an excellent addition to any SEO strategy, as well as an effective strategy in its own right.
Blogs are a great way to provide your visitors and potential patients with information about your industry, findings from new studies, helpful tips, and more.
Even if you only have time to write new posts every few weeks, a blog that outlines new oncology findings and research could help you attract new site visitors – especially if you share your posts on social media to extend their reach.
When you market your practice on social media, you have the potential to reach billions of users.
Not only does social media marketing increase your reach, but it also creates brand awareness and helps you emerge as an industry leader.
For example, you could share your blog posts on social media to appeal to friends, followers, and other leaders in your field. You can also share news from other industry publications, and information related to your facility or your staff members.
Social media also allows you to communicate with your current and potential patients through comments and direct messages. You can use these features to show that you care for your patients and their needs.
PPC, or pay-per-click, is an advertising model that allows you to create ads that are targeted to search engine users who are already searching words and phrases related to services.
PPC ads are cost-effective too, because you only pay the advertising platform when an ad is clicked. That means that you won’t pay for “impressions” on users who have no interest in learning more about your services.
You can also utilize PPC ads on a number of social media platforms including Facebook, Twitter, and Instagram.
Email marketing is beneficial to oncologists because it allows you to reach potential patients and their loved ones directly in their inboxes.
You can market your oncology practice with emails in two ways: Newsletters and digital health pamphlets.
With a monthly newsletter, you can inform current and potential patients with news about your practice like improvements to your facility, fundraisers you’ll be holding, or introductions to new staff members.
You can use health brochures to provide recipients with important information about the kinds of oncologists and what they treat, how to best deal with the stress of a diagnosis, or what to expect before a surgery.
If you’re ready to start an Internet marketing campaign that will bring more traffic to your oncology website and practice, WebFX can help.
Our team of Internet marketers has years of experience creating custom strategies for our clients, and they’ll work with you to determine the best way to market your practice online.
Contact us today for more information and a free quote!