Marketing can be a challenging task in any industry, but some require a more careful approach than others—and addiction treatment centers certainly fall into this category.
Unlike the target audiences of companies selling everyday products, your potential clients have a much more difficult decision to make. Their choice to contact you or another center will have a significant impact on the rest of their life, so every piece of your marketing strategy needs to be 100% honest and ethical.
Given these challenges, SEO is one of the most effective ways to reach new clients. It allows you to be there when they (or their loved ones) are ready to seek help, without being intrusive. And by using these SEO strategies for addiction treatment centers, you’ll be able to do just that.
One of the most important parts of any SEO strategy is selecting and using appropriate keywords throughout your site. When potential clients type these keywords into search engines like Google, your site will have a chance to display in the results. But in order for your strategy to be effective, you need to select the best possible keywords.
In the case of SEO for addiction treatment centers, this means choosing long-tail keywords. Broad terms, like “rehab center” or “addiction treatment center” are not only highly competitive, but also attract searches from people who aren’t necessarily potential clients.
For example, if your center is located in Los Angeles and someone in Pennsylvania searches for “rehab centers,” they’re not very likely to become a client—even if your site has a top spot in the results for their search.
Because of this, it’s essential to identify long-tail keywords for your site. Phrases like “addiction treatment center in Los Angeles” are much more likely to attract qualified leads, and you won’t have nearly as much competition.
However, location-based keywords aren’t your only option. You can optimize for the specific services you offer, whether you use the traditional 12-step program or take a holistic approach. And if you specialize in the treatment of addiction to specific substances, you may also choose to include those as well.
When you think about potential marketing strategies, infographics may not be the first thing to come to mind. And although they’re often used in a more lighthearted manner, they can also be used to discuss more serious topics like addiction.
Take, for example, this graphic about first-time substance abuse from Clarity Way. It’s interesting, informative, and much easier to understand than a bunch of statistics. But how does it help their SEO? The answer is simple: Infographics help build links.
If you’re familiar with SEO, you know that link building is one of the most important elements. Links from credible sites show that your center is reputable, meaning that it will rank higher in search results. But in order to gain those links, you need to offer other site owners something worth linking to—and that’s where infographics come in.
Well-researched and designed infographics are interesting to a wide variety of audiences, meaning that they can help you attract links from a variety of site owners. Depending on their content, news sites, bloggers, and informational sites may all choose to share them with their readers and link back to your addiction treatment center’s site as the source.
As you create the content on your site, it’s important to remember who exactly you’re trying to reach. And while your potential clients are those who are struggling with addiction, they’re not always the ones who take the first step in getting help. In many cases, it’s their loved ones who go online to research rehab centers.
With that in mind, you should aim to create content that is not only directed at potential clients themselves, but also their friends and family. And while the information they need may be very similar, the search terms they use to find it are typically different.
For example, someone struggling with addiction may take to search engines like Google to learn about what going to rehab is like, or what to expect while experiencing withdrawal. A concerned family member, on the other hand, may seek information on how to speak to a loved one about addiction, or how to tell if someone is struggling with addiction. Create content that answers these questions and other common concerns, and you’ll be much more successful in helping them find the information they need.
Creating and carrying out an SEO strategy for your addiction treatment center is an ongoing process, and it can be extremely effective when done right. But if you don’t have the time or resources to manage one in-house, WebFX can help.
Give us a call or contact us online today to learn more about how your center can start attracting more potential clients with SEO. One of our Internet marketing strategists will be more than happy to discuss your options and get you on the way to growing your center with the web.
Ready to start your Internet marketing and design campaigns? Call 888.449.3239 or contact us online today to learn more about how WebFX can help with your SEO challenges.