Did you know that the average user spends 33% of their Internet time on social media? Platforms like Facebook and Twitter have taken over much of the population in the years since their introduction, so it’s probably no surprise to hear that statistic.
Because of how influential social media is, it’s the perfect place to go if you’re looking to reach a massive online audience. That makes it an ideal marketing outlet, enabling you to promote your paving business to countless users.
But just what can you accomplish with social media for paving companies, and how should you go about doing it? We’ll explore the answer to both of those questions below, so read on for more information.
What is social media for pavement companies?
Paving social media marketing is a straightforward concept — create an account for your business on social media and use it to promote yourself. The goal is to spread awareness of your brand, drawing viewers and followers and ultimately bringing people to your website.
Given that paving is frequently a business-to-business (B2B) industry, you may not think of social media as the best marketing outlet to use. After all, you’re targeting businesses, not individuals.
But those businesses are still made up of individual people, and those people are often on social media. That makes social media for pavement companies an excellent outlet to pursue.
7 pro tips for using social media for paving companies
It seems simple enough to set up a social media account and market yourself, but how exactly should you do it? What tactics should you use to draw in traffic? Read on to find out.
Here are seven ways to boost your paving social media campaigns!
1. Choose the right platforms
The first step in setting up a paving social media campaign is determining which platform or platforms you’ll use. Different networks carry different advantages and — crucially — different audiences.
Assess what demographics make up your target audience, and then do some research to see which social media platforms those demographics use the most. The best platforms to market on are the ones where your target audience is.
You can choose from platforms like:
If you want to learn more about the different social media platforms, check out this video:
You can also choose how many platforms to target. Maybe you want to do only one, or maybe several. It’s up to you!
2. Interact with your audience
There’s a reason platforms like Facebook get referred to as social media. The whole point is to socialize with people. If your business isn’t doing that, you’re missing the entire purpose of the platform.
Audience interaction should be near the top of your priority list.
When people mention you on their pages, leave comments on your posts, or ask you questions, respond. Doing so will make your audience feel heard and valued, heightening their sense of loyalty to your brand.
That’s what makes social media for pavers unique as a marketing platform — you aren’t simply broadcasting information to a crowd. You’re engaging with individual people and facilitating some back-and-forth communication.
3. Post informational content
You’re not going to draw people to your social media page by constantly posting nothing but outright ads. Instead, you should make a good portion of your posts informational. Educate users about what your company does and how your industry works.
You can use different types of content to accomplish this.
Videos and infographics are both good ideas. You can also share blog posts from your site if you have a blog. Ultimately, all this material should intrigue your audience and help familiarize them with you.
People will come for the informational content, but that means they’ll still be around when you post more sales-focused content, allowing you to drive conversions more easily.
4. Run contests and promotions
If there’s one way to grab people’s interest on social media for paving companies, it’s to offer them a chance to win free products or services. If you run contests on your page, you can do exactly that.
Your contests can vary in scope, requirements, and prizes.
Maybe you just want to run a small contest where people submit their names to a drawing and win a gift basket. Or maybe you want to have people enter a photo contest for a chance to win some free services from you.
Whatever the specifics, people love to win prizes, so holding contests from time to time is an excellent way to bring in new traffic. Many of the people who come for the contests will end up following you or visiting your website.
5. Share testimonials
As useful as it is to tell your audience about the benefits of working with your business, people will take your words with a grain of salt. After all, you’re talking up yourself — they have reason to suspect you’re embellishing a lot.
The antidote to that skepticism is testimonials.
It’s one thing when you talk yourself up, but when your clients talk you up, it sends a whole different message. People will be more than willing to believe your customers if they say you’re a great business.
To play into that, post testimonials on your social media page occasionally. Let your audience see exactly how much your past customers like you, and you’ll end up gaining plenty of new customers as a result.
6. Run paid social media ads
Not all your social media posts have to be organic. You can also run paid social media ads on most platforms, which appear right in users’ social media feeds. You can even target those ads toward specific demographics of your choice, including:
- And more!
By targeting your ideal audience, you can display your ads in their feeds. These are people who may not have found your account organically, but by showing them your ads, you can introduce them to your business.
7. Schedule your posts
It’s a good idea to post consistently on your social media.
If you only post something once in a blue moon, no one will bother to visit your page. But you may have concerns about posting on a day-to-day basis — after all, how can you spare the time to create a new post every day?
The answer is that you don’t have to.
Instead, you can create your posts in advance when you have the time, and then use a social media calendar to schedule them for later dates. You can set up such a calendar through a platform like Buffer or Hootsuite.
Not happy with your social media engagement?
We’ve got just the blog post for you.Read the Blog Post & Watch the Video
WebFX knows social media for pavement companies
Need some help mastering social media for pavers? WebFX has you covered. With over a decade of experience working with social media, we know exactly what it takes to drive a top-tier campaign.
With our social media services, you’ll get help implementing all the above tips and more. You’ll also receive a dedicated account representative to keep you in the loop about everything we do for you.
- What is Social Media for Pavement Companies?
- 7 Pro Tips for Using Social Media for Paving Companies
- 1. Choose the Right Platforms
- 2. Interact with Your Audience
- 3. Post Informational Content
- 4. Run Contests and Promotions
- 5. Share Testimonials
- 6. Run Paid Social Media Ads
- 7. Schedule Your Posts
- WebFX Knows Social Media for Pavement Companies
Earn a 20% greater ROI with WebFX
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