Are you an electrician trying to figure out how to get more electrical work?
If you’ve tried running radio ads or newspaper ads, you may be feeling frustrated that you don’t see the results you hoped for with these promotions. On top of that, you feel the pressure of battling with other electricians for customers.
With digital marketing, you can help your business get more electrical work and grow.
On this page, we’ll provide you with six marketing ideas for electricians to help you get more clients. To learn more about how digital marketing helps you grow your business, contact us online or call us today at 888-601-5359 to speak with a strategist about our online marketing services.
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1. Optimize for local search to drive qualified traffic
If you want to know how to get more electrical work, start by optimizing for local search.
Local search engine optimization (local SEO) is the process of optimizing your business for local searches.
It’s essential to optimize for local search because 80% of consumers use search engines to find local information. When you combine that with the fact that 80% of local searches convert, you have an excellent opportunity to get more electrical work.
So, how can you optimize for local searches?
Claim your Google Business Profile listing
This listing appears in the local SEO 3-pack, which is a box at the top of local search results. Claim your listing and fill it out completely, verifying your business’s name, address, and contact information. A complete listing will help more leads find your electrical company.
Use local keywords
Local keywords drive leads to your business. You’ll want to focus on long-tail keywords, which contain three or more words, like “electricians in Los Angeles.” These keywords will help you reach more qualified leads looking for a business like yours.
Optimize for SEO
You need to follow core SEO optimizations if you want to get electrical work from local SEO.
These tasks include optimizing your site’s:
By optimizing for local searches, you’ll increase your business’s reach and drive more qualified traffic.
It’s one of the best marketing ideas for electricians looking to obtain more local leads.
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2. Use Google Local Services ads to drive qualified leads
As you learn how to market an electrical business online, you’ll find that Google Local Services ads are one of the best ways to find electrical work. These ads appear at the top of local search results, above the local SEO 3-pack and organic listings.
These ads are great for your business because they help you drive more qualified leads. Since these ads appear at the top of the results, leads are more likely to check out your business.
Google Local Services ads provide your audience with valuable information like:
- Company name
- Star rating on Google
- Phone number
- Hours of operation
Based on this information, people can determine if your company fits their needs. If you do, they can click on your listing and find more information about your services.
These ads work on a pay-per-contact model.
You won’t pay if someone clicks on your ad to learn more about your business, but rather when someone calls you or sends you a message.
This setup means that you’re only paying for leads that contact your business, which means you’re paying for leads more likely to convert.
If you run a Google Local Services ad, you’ll want to ensure you get the Google Guarantee badge. You apply for this badge by getting a background check and verifying licensing information and insurance. If your papers are in order, you’ll get the badge on your listing.
The Google Guarantee badge means that Google backs your business. It builds confidence with leads because they know Google vetted and approved you.
Additionally, this badge means that Google will cover or refund a customer up to $2000 if the client isn’t satisfied with your work (though there are stipulations with what’s covered). If you do great work for your clients, you won’t need to worry about claims.
Instead, the badge will serve as a signal of trust and drive more leads.
If you want to know how to get more electrical work, start by running Google Local Services ads to drive more leads for your business.
3. Invest in your website’s design to set a positive first impression
Your website shapes your audience’s first impression of your company. If you want to know how to market an electrical business, start by investing in your website’s design.
Build a professional web design for your electrical business. You want your clients to see you as a viable option for their electrical needs.
With a professional design, you’ll implement your brand’s unique style into your design. You need to establish your style guide and define your:
- Brand colors
- Image style
- And more
The visual aspect is only part of having a professional site.
Aside from visuals, you also need to focus on the technical side of your website’s design.
Some tasks for the technical side include:
- Optimizing page speed
- Optimizing for mobile
- Optimizing for search engines
- Optimizing for local search
If you’re feeling overwhelmed with designing a professional website for your electrical business, you can rely on a web design expert, like WebFX, to build your professional website for you. Check out our web design cost calculator to get an estimate on how much your website design will cost!
4. Create high-quality content to establish yourself as an authority in your field
Web design is a critical component of earning electrical work, but you also need content to go on your site. Beautiful web design is essential, but the information on your website is just as critical.
Now, let’s learn how to get more electrical work by investing in content marketing!
Content marketing is the process of sharing your knowledge and expertise through information. When you create content, you talk about industry-related topics and help answer your audience’s questions.
You can create numerous types of content, including:
It’s great to use a variety of these formats to keep your content fresh and exciting.
When you create content, you want to share your knowledge about a topic. Generate a list of topics you want to cover in your industry. You can think about common questions or misconceptions people have about electrical work for inspiration.
Then, take those topics and search. Looking in the search results will help you see what others wrote about the topic, which will help shape your content.
Let’s look at the topic, “What is a GFCI outlet.”
As you look in the search results, you’ll see that the results cover questions like:
- What is a GFCI outlet?
- Where do I need one?
- How does a GCFI outlet work?
- How to install a GCFI outlet
In your content, you could answer these questions to match the search intent.
Content marketing is one of the best marketing ideas for electricians looking to drive more credible traffic. By investing in this method, you’ll increase traffic on your site and earn more valuable leads.
5. Manage your reviews to build a positive reputation for your business
If you want to get more electrical work for your business, you need to keep tabs on your reviews. Reviews play a critical role in helping prospects determine if they want to hire your electrical company. Ninety-two percent of users trust recommendations over a brand.
With so many people relying on reviews, you must invest in review management and monitor what people say about your company.
You’ll want to monitor your Google My Business profile and Facebook profile for reviews, as these are the two most common places where people leave reviews. They can also post reviews on sites like Yelp or Angie’s List.
An essential part of review management is responding to reviews. If someone leaves a positive review, thank them for it. For people that post negative reviews, take the time to address their problems and try to resolve any issues.
You’ll want to continually monitor these profiles to ensure you’re taking an active role in providing your audience with a better experience.
It’s important to remember that you’re not going to have all 5-star reviews. Not everyone will be satisfied with your work, and that’s okay! People expect to see negative reviews — they care more about how you handle issues with dissatisfied customers.
If potential clients see that you take time to address issues and work to resolve those problems, they’ll feel more confident in working with your business. It’s a great way to build trust with your audience and get more people to choose your electrical company.
6. Use social media to engage your audience and reach new leads
There are over 3.4 billion social media users across the globe.
With so many people on social media, you have an excellent opportunity to reach people looking for an electrician. This tactic is one of the best marketing ideas for electricians that want to build a one-on-one connection with their leads.
You can use several social media platforms, including:
Choose social media platforms where your audience is likely to spend their time.
With each social platform, you have two options for reaching and engaging your audience:
Posting organic content
Organic content is content you post to your business’s page and appears in your audiences’ newsfeed.
You can use organic content to keep your audience informed and boost engagement on your page. Social media marketing is great if you’re looking to increase brand familiarity and connect with your audience.
Advertising your business
Each social media platform offers the opportunity for you to promote your business.
You can use social media ads to help you reach people who haven’t discovered your electrical business yet. From photo ads to video ads, you can use visual advertisements to obtain new leads and followers for your company.
Social media posting and advertising are two smart ways to find electrical work for your business.
Learn how to get more electrical work with a marketing plan from WebFX
Investing in digital marketing is key to helping you thrive online. You’ll obtain more traffic and qualified leads that you can turn into customers for your business. Digital marketing is one of the best ways to find electrical work and grow your customer base.
At WebFX, we have the skills and expertise to help you create an impactful marketing plan. With over a decade of experience, you can count on us to drive valuable results for your company.
Want to learn more about our digital marketing plans?
- 1. Optimize for Local Search to Drive Qualified Traffic
- 2. Use Google Local Services Ads to Drive Qualified Leads
- 3. Invest in Your Website’s Design to Set a Positive First Impression
- 4. Create High-quality Content to Establish Yourself As an Authority in Your Field
- 5. Manage Your Reviews to Build a Positive Reputation for Your Business
- 6. Use Social Media to Engage Your Audience and Reach New Leads
- Learn How to Get More Electrical Work with a Marketing Plan from WebFX
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