If you’re an electrician looking for more local leads, Google Local Services ads can maximize your paid ad budget — and gain you valuable exposure and conversions.
On this page, we’ll look at everything you need to know about Google Local Services for your electrical business: What they are, why you need them, and how to get started.
What are Google Local Services ads?
Google Local Services ads are paid advertisements that appear at the top of search results — in groups of three — when people search for local businesses.
They look like this:
Searchers can click to learn more about the featured companies, or click a button to expand the list of options. They can also filter by select services and zip code to find the right electrician for the job.
Google Local Services ads provide your audience with a snapshot of your electrical business and services. From the search results, people can see:
- Your company’s name
- Star rating
- Locations you serve
- Hours of operation
- Phone number
If the initial advertisement catches your audiences’ eye, they can click on it and learn more about your electrical business.
The expanded listing includes a business bio, photos, reviews, and other information — like special licenses. If people like what they see, they can contact your business to book an appointment. Then, searchers can contact your business for more information or to book an appointment.
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FAQ: Google Local Services ads for electricians
Now that we’ve covered the basics, let’s dive into some common questions that electricians ask about Google Local Services ads.
Do I pay when someone clicks on my listing?
No! Typically, when you run a paid advertising campaign, you pay when someone clicks on your ad. With Google Local Services ads for electricians, you only pay when someone contacts your business — either by calling or sending a message request from your ad.
This ensures you’ll only pay for qualified leads — people most likely to become customers. So, if you’re looking for a cost-effective ad option for your electrical business, consider Google Local Services ads.
What is the Google Guarantee badge?
When you look at Google Local Services ads, you’ll notice the words “Google Guaranteed” with a green checkmark.
Google Guarantee adds a layer of security — if clients aren’t happy with the quality of work you provide, they can get their money back, up to $2000.
However, Google will not accept claims based on:
- Damage to property
- Dissatisfaction with price or provider responsiveness
If a client wants to file a claim, they must do it within 20 days of completing the job. When a claim is successful, Google pays the client up to $2,000 for their claim.
How do you get the Google Guarantee badge?
To get a Google Guarantee badge, you’ll need to pass a screening and qualification process through Google Local Services.
Google will conduct a background check on your business, verify your licenses, and check for insurance coverage before awarding the badge.
Why should I care about the Google Guarantee badge?
The Google Guarantee badge serves as a signal of trust.
If Google vets your business and gives you a badge, it sends a signal of trust to your audience that Google approves of your electrical business.
This badge also helps your audience feel more confident in choosing your business. Many people experienced botched electrical jobs or know someone who has. It makes people hesitant when hiring a new company because they worry they won’t hire the right one.
When you have the Google Guarantee badge, you build confidence with your audience — and you’ll earn more customers.
Should I use Local Services Ads instead of pay-per-click (PPC) ads?
It depends. While it may seem these two ad types are the same, they serve different purposes.
To get the best results, it may be best to invest in both Local Services ads and pay-per-click (PPC) ads.
Local services ads only appear when users conduct a location-specific search. If someone searches for an electrician in a specific city or zip code, they will see Local Services ads. These ads can also appear in ” near me” searches.
With PPC, you can target broader keywords or phrases that you want to trigger your ads.
Depending on your business goals and keyword strategy, you may opt to run Google Local Services ads, PPC ads, or a combination of both.
How do I set up my Google Local Services ads?
To set up your Google Local Services ads, follow these three steps — and check out our Google Local Services ads management plans to make the process as stress-free as possible.
1. Sign up
Start by signing up for Google Local Services ads.
When signing up, you’ll need to provide information about:
- Your location
- Your electrical services
This information ensures your local ads will show up in front of the right audience.
2. Set your budget
Next, you’ll set your budget, which is based on the number of new customers you want to earn per week.
Since you only pay when people contact your business, you can easily set a budget based on your lead goals. And you won’t have to worry about wasting money trying to reach people who aren’t interested in your services.
3. Start advertising
Once you meet Google’s specifications and set your budget, you can launch your Google Local Services ads.
The best part? You have complete control.
If you’re booked or out of the office, simply pause your ads and resume them when you want to start attracting more leads.
Attracting qualified electrical leads has never been easier with Google Local Services ads management from WebFX!
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