Your website is the heart of your digital marketing plan. It’s important that you invest in an effective design for your website to provide a great experience for your audience. If you create a user-friendly website, it will set a positive tone for any other interactions your audience has with your fence installation business.
On this page, we’ll provide you with five tips for creating an effective website. If you need help creating a customized website, call us today at 888-601-5359 to speak with a strategist.
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1. Implement a responsive design
When users access your website, they use different devices to view it. Some users will access your site through desktop computers or laptops and others via tablets or mobile phones. It’s critical for your audience that your site adapts to each of these devices to ensure they have a positive experience.
This is where responsive design can help. Responsive design ensures that your site adapts to different devices to provide the best experience for your audience. Whether it’s a desktop or smart device, your website will adjust to fit the screen in a way that works best.
Responsive design is crucial because you want your audience to have a good experience on every device. Someone on a mobile device won’t have a good experience if your site is set up for desktop. It will leave them frustrated as they constantly zoom in and out to read information.
Your responsive design will provide a smoother experience for your audience. They will spend more time checking out your fencing business and less time struggling with your site.
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2. Choose colors that reflect your business
Brand recognition is an important part of your fencing business. You want your audience to become familiar with your brand and recognize it when they see your color scheme or your logo. You should choose attractive colors for your site to build your brand recognition.
If you have a color scheme set for your business, you’ll want to implement that into your website. It will create consistency across the board for your business.
When you implement your colors into your website, it’s best to stick to three or four colors. You’ll want a color for your background, a dominant color, and one to two complementary colors.
Once you have your three to four colors, you’ll want to decide which parts of your website get a certain color. This includes parts like text boxes and text. When you assign a color to each type of feature, you’ll develop a more appealing and consistent design across your website.
If you have any questions about your website design, our team of 450+ experts are here to help! Check out our blog for additional details, or call us at 888-601-5359 for more information.
3. Make your call to action (CTA) buttons pop
Call to action (CTA) buttons are an important part of your website. They tell your audience how to proceed next. It’s vital for getting your audience to take the next step.
When your audience likes what they see on your page, they’ll want to take the next step. It’s difficult for them to know how to proceed if there isn’t a CTA button. If you want to help your audience progress to the next step, you need to implement CTA buttons that stand out.
Your CTA buttons should pop on the page. The color should fit with your color scheme, but it should stand out from the background. If you had a black background, a yellow CTA button would pop and catch your audience’s eye.
A bold CTA button ensures that your audience won’t miss it. They’ll see the button and know how to proceed next. It’s a crucial part of guiding leads to the next step on your fencing business’s website.
4. Use visuals
Visuals are a key part of your site. Your audience doesn’t want to see an entire site filled with text. It will deter them from your site, and you will miss out on leads.
By adding visuals to your page, you engage your audience. They’ll look at the visuals and read more on your site. It’s a great way to break up information on your site while giving your audience a visual perspective of your business.
The most popular visual element is photos. Photos are an easy way to engage your audience. You can display pictures of your staff, products, or other relevant images.
You’ll want to avoid stock photos for your site. They are impersonal and don’t add to the user experience. On the other hand, authentic photos will drive better results for your site. You can learn more about adding visuals through our blog resources online.
Aside from photos, you can also use videos. Videos are a great way to engage your audience and keep them on your page. Your audience will spend time watching your videos and learning more about fence installers.
Videos are valuable for garnering interest from your audience. You can create videos of your employees installing fences, client testimonials, or your staff talking about various topics related to fencing. Videos add value to your site and get more leads interested in your fencing business.
5. Create options for your audience to connect
When users visit your site, they may be interested in your business. They may not be ready to convert, but they want to hear more from you. To stay connected with these leads, implement ways for them to connect with your fencing business.
One option is to add social media buttons into your design. You can implement the symbols for each social site and incorporate them at the bottom of your site. This makes it easy for your audience to connect with you on social media.
Social media allows you to build a direct connection with your audience. They can follow you on different platforms and obtain valuable information about your business. It will help you nurture them towards conversion.
The second option is an email sign-up bar. An email sign-up bar is a great option because it allows you to capture leads and nurture them. You can send them valuable information that will get them to convert.
You’ll want to place your email sign-up bar in the header or footer of your page. This ensures that your audience always knows where to find it, regardless of the page they visit.
When you create your email sign-up bar, you’ll want to keep it simple. You should just ask your audience to fill in their email and sign up. It will encourage more people to sign up because the process is simple and easy. You can also obtain more information from them later once they subscribe.
If you want to make the most of your site, incorporate connective elements into your design. It will help you drive better results with your fence installer website.
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Your website is the first impression your audience gets of your business. If you want to make a positive impact on them, invest in your website’s design. At WebFX, we have over 450+ experts that will help you create the website of your dreams.
We’re a full-service digital marketing company that specializes in custom web design. With over 25 years of experience, we know how to create effect websites that drive results. We’ll customize your website to provide you with a unique design for your business.
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