Your website is the platform for marketing your business online. That’s why web design for handyman companies is so critical! With professional web design services, you can make sure potential and current customers have the best experience on your website.
When you deliver that kind of experience, you make it even easier for site visitors to hire your business for all their handyman-related needs. That translates to more sales, revenue, and growth for your company.
Keep reading to learn more about web design for handyman companies. Or, find out how we increase our client’s website traffic by an average of 32 percent by contacting our team online or calling us at 888-601-5359!
Why does web design matter to handyman companies?
As is the case with any digital marketing strategy, you need to know why, as well as how, that strategy can benefit your business. So, why does web design matter to handyman companies today?
Investing in professional web design helps your business with these three challenges:
1. Establishing a professional appearance
If your website appears outdated and with little information, it can give shoppers the impression that your company doesn’t know the first thing about handyman work. This first impression can drive prospective clients off, costing you valuable sales.
For companies in the home service industry, web design is an essential investment.
It ensures your business appears professional, legitimate, and knowledge. Each of these factors serve as trust signals, encouraging users to hire your company. This response allows your business to earn more sales, as well as swipe valuable clients from your competitors.
2. Creating a competitive edge
Like most handyman companies, you’re probably not the only one in your area. While your business may provide better service for customers, the fact that your company doesn’t have a professional site can turn off shoppers.
When you develop a quality website with a professional web design agency, however, you show your audience why your business is the top choice. Plus, you provide an intuitive and easy-to-navigate website, making it quick and simple for users to contact your company.
A web design that establishes strong branding with effective color schemes, visuals, and content will increase brand awareness too. With professional web design for your handyman company, you can make sure of it, showcasing your brand in a way that shoppers remember.
3. Strengthen your CTAs
Handyman businesses generally focus on selling services, not products. When you’re building your digital marketing plan, you focus on generating leads or prospective clients interested in more information about your handyman services.
A professional website will include calls-to-action (CTAs) that motivate your audience to act.
Whether they need a simple home repair or want to find the right company to help them renovate their home, investing in performance-driven web design maximizes your chances of converting everyday viewers into paying clients.
Hear What It’s Like to Work With WebFX!
“We were looking for a forward-thinking but down to earth SEO company to partner with. Not only were we looking to build a long term business relationship but we needed them to understand our needs as a small company. And WebFX met all of that criteria. Our experience has been unparalleled; from the sales team who made the drive to our office to meet us in person to our Internet Marketer who has been an absolute joy to work with. They are completely transparent about their services and they take the time to explain everything which not only sets them apart from every other SEO company we have worked with but we also feel like we’re taking something away from our interactions with the staff at WebFX. We are exited to see where this year will take us knowing that we have such a great support system with their company.”
What should web design for a handyman company include?
Designing the perfect website means paying attention to different details. As the leader of a handyman business, however, you want to know what proactive web design means for your industry.
In most cases, web design for handyman companies includes the following elements:
When your website visitors see the satisfaction of your prior clients, it builds their trust with your business and makes them feel more comfortable choosing your company to fulfill their latest home or business project.
A website for a handyman company uses testimonials to build your website’s credibility.
With the expertise of a professional design agency, you can discover new ways to feature and display testimonials across your site. This strategy shares your successes with potential shoppers, as well as persuades them to trust and choose your business.
Whether your business features text or video testimonials, making this information available to clients helps them form a better idea of what they can expect when hiring and working with your company.
As a handyman, you need to sell your services. That’s why including a clear call-to-action on your webpages is vital. Advertise your work and encourage shoppers to reach out to your business with compelling CTAs, like free estimates or quotes for your services.
When designing your website, pay attention to how you call your customers to action.
If you’re partnering with a full-service digital marketing agency, like WebFX, you can make use of your agency’s design, marketing, and copywriting expertise. Our award-winning team, for example, can create compelling and appropriate CTAs that drive calls, requests, and leads.
As a handyman business, you make an immense impact on the look and function of homes and businesses in your area. That’s why it’s critical that web design for handyman companies includes an attractive and informative portfolio.
A web design agency can design a portfolio page for your business, helping you showcase your most impressive work. Plus, they can create a design that allows your team to share critical project information, like budget, duration, work, and more.
Whether you focus on renovating homes or fixing faulty appliances in businesses, you can include photos and content on your service and portfolio pages to give your clients the encouragement they need to hire your team.
3 benefits of professional web design for handyman companies
It’s no secret that companies with a well-built website tend to experience greater success. Maybe you’ve tried to strengthen your company’s site in-house with zero results, though. A professional web design company can change that, maximizing the results of your website.
When you hire a professional web design agency, you can also expect the following benefits:
1. Increased conversion rates
No matter your target market, service area, or business size, you want to improve your conversion rate. A conversion can range from landing a new sale, receiving a quote request, or even earning another email subscriber.
In digital marketing, however, your conversion rate depends on your website. Your website serves as your company’s home on the Internet, providing users with additional information and directions to contact your business.
With professional web design for your handyman company, you can increase your conversion rates. This result helps your business not only reach more customers, but also grow.
2. Stronger branding
Almost 94 percent of first impressions on a company’s website are design-related. If your site has an outdated or boring appearance, it influences the way users think about your company.
Investing in web design services provides your business with the expertise of an experienced design team. With their experience, they can design the most effective, functional, and visually appealing website.
For your business, that results in a better brand image, which can drive sales.
3. Greater search engine rankings
If your business invests in search engine optimization (SEO), it’s critical to have a functional, fast, and easy-to-use website. Without a top-of-the-line site, your company will struggle to appear in search results on Google.
A website absent from the first page of search results doesn’t drive traffic or sales, as more than 75 percent of users stick to the first page of search results. That’s why web design and SEO often go together.
With professional SEO and web design, you can ensure your website appears on the first page of relevant and valuable search results like, “handyman near me” or “professional handyman services.”
Our digital marketing campaigns impact the metrics that improve your bottom line.See More Results
WebFX has driven the following results for clients:
In client revenue
Leads for our clients
Client phone calls
Need web design for your handyman company?
Now that you know why web design for handyman companies is so critical, are you ready to upgrade your website? With WebFX, you can.
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