3 SEO Best Practices for Handyman Companies

Want to reach new leads for your handyman company?

Search engine optimization (SEO) can help! SEO is the process of boosting your website’s rankings in search results, through optimization, to help you reach more valuable leads.

On this page, we’ll discuss three SEO best practices for handyman companies. If you want to learn more about how SEO can take your business to new heights, call us today at 888-601-5359 to speak with a strategist.

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1. Target relevant keywords

If you want to appear in relevant search results, you need to target the right keywords.

With keyword research tools like Ubersuggest and keywordtool.io, you can discover the keywords and phrases people search online to find businesses like yours. You can also gather valuable information like keyword search volume, competition, cost per click (CPC), and more.

When conducting keyword research, it’s important to focus on long-tail keywords — phrases with three or more words.

Long-tail keywords are better for your SEO campaign because they help you reach more valuable leads. If someone searches “handyman in Harrisburg, PA,” you know what they want to find — a local handyman.

However, if someone searches a more generic term like “handyman,” it’s more difficult to distinguish exactly what they’re trying to find. They could be looking for information about how to become a handyman, local handymen, or even the definition of the word!

You don’t want to waste your money on keywords that don’t have a clear search intent. You’ll end up attracting leads to your page that aren’t interested in your services. With long-tail keywords, you will attract qualified leads who are looking for a handyman like you.

Once you have your long-tail keywords selected, you’ll integrate them into your site. Keyword integration is crucial if you want to appear in the appropriate search results. Google crawls your site and uses keywords to better understand the content on your pages.

If you want Google to index your site and rank it at the top of relevant search results, you need to add keywords to key places on your site. When adding new pages, be sure to include the keywords you’re targeting in your titles, headings, meta descriptions, and body copy.

As you integrate keywords into your site, be mindful that you don’t overuse them. This leads to keyword stuffing, which negatively impacts your site's ranking. Only use keywords where they flow naturally.

Keyword optimization will help your site appear in appropriate search results — and it will help you connect with more qualified leads.

SEO for Handyman Companies

2. Create content to attract your audience

Quality content can have a powerful impact on your SEO campaign. Without it, search engines have nothing to rank.

To start creating content, decide which formats work best for your business. You can create videos, write blogs, publish ebooks, or design infographics. These are all great types of content that get your audience interested in your handyman business.

Use a content format that works best for your audience. If you want to appeal to them, you must deliver information in a format that catches their interest. Research your target audience to gain an understanding of the type of content they like.

Not every audience member will like the same types of content. Some are visual learners that enjoy videos and infographics, while others enjoy reading articles and ebooks.

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It's valuable to create a variety of content so you can appeal to different members of your audience. To take it a step further, you can segment your audience to create a personalized experience for them.

Personalized marketing helps you deliver a better experience for your audience. You can deliver more valuable content to them, which enhances the experience. You’ll help attract them with content that interests them the most.

Your content should be informative and help your audience learn. You’ll want to cover industry-related topics that your audience is searching. Your keyword research will help you find topics you can cover.

Content is valuable for helping your business reach new leads. It also helps keep your audience on your site longer, which sends a positive signal to Google. If you want to improve your SEO ranking, invest in creating quality content for your audience.

SEO for Handyman Companies

3. Optimize page speed

Page speed is crucial to your site’s performance. Imagine trying to access a page of information and it takes too long to load. Would you wait for the page to load or would you return back to the search results and choose another site?

Most people will return to the search results. In fact, 47 percent of users expect pages to load in two seconds or less. If you want to keep leads on your page, you must ensure that your page loads quickly.

So, how do you improve your page speed?

With tools like Google Pagespeed Insights, you can monitor your page’s performance. This tool helps you see where you must optimize your site. It’s valuable for figuring out where your site needs improvement.

Google Pagespeed Insights will help you see what is working on your site. In addition, they’ll provide you with information for how to fix your site.

There are dozens of factors that can slow down your site. Factors like too many redirects and messy code influence your site’s performance. It can slow down your site and prevent your pages from loading quicker.

When you use Google Pagespeed Insights, you must make the changes on your own. You’ll have to go into the back end of your site and make the changes. If you don’t have experience with coding, this presents a challenge.

If you don’t have the technical knowledge to edit your site, you can rely on a digital marketing company. Some digital marketing companies offer page speed services to help you improve your site’s speed. You can reap the benefits of having a site that load quickly while you worry about running your business.

SEO for Handyman Companies

WebFX has all the tools you need to start an SEO campaign

A custom SEO strategy will help your handyman company reach valuable leads that need your services. When you reach more valuable leads, you earn more conversions and help your business grow. At WebFX, we have over 20 years of experience creating SEO campaigns for our clients.

We’re a full-service digital marketing company that specializes in SEO. Our team of 200+ experts will bring their knowledge and expertise to your campaign. We’ll help you develop a custom campaign that is tailored to your handyman company’s unique needs.

If you’re looking for an SEO company that drives results, look no further than WebFX. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. When you partner with us, you will feel confident that you’ll see results with your campaign.

Our clients love the work we do for them. In fact, we have over 400 client testimonials that attest to the awesome work we do. Check them out to see what it’s like to partner with a top SEO company like WebFX!

Get started today

If you’re ready to start obtaining valuable leads that earn your business conversions, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your handyman business reach new heights!

Find out how WebFX can create an effective Internet marketing strategy for your website. Call 888-601-5359 or contact us online today for a free evaluation.