Accelerate Revenue With PPC for Window and Door Companies

For your ads to work efficiently, you need them to reach the right people, and each platform has a unique set of targeting options.

As a window and door company, you might want to target homeowners, but you could dig deeper. Do you want to target homeowners near you or those with families? Do you want to target customers at the top of the sales funnel or those ready to buy?

With paid search ads, you can target your ads based on the keywords your audience uses to search. Because PPC platforms want to serve the most relevant ads to their users, you’ll need to choose the right keywords for each ad.

When you partner with our experts, we’ll research relevant, revenue-driving keywords for your PPC marketing.

For example, you might want to target “6×6 window replacement” or a similar keyword. We’ll conduct extensive keyword research to determine the most lucrative keywords for your company.

PPC advertising platforms contain ads from many companies like yours, and these platforms select the best ads to serve to searchers. As a result, PPC campaigns for window and door companies must begin with a thorough competitor analysis.

You need to know who you’re competing against and how their PPC strategy might overlap with your target audience so you can respond accordingly.

All strong ads must feature compelling writing. Your window and door PPC ad should persuade homeowners or other audience segments to learn more about your company.

With paid search, you want to persuade users to click through to your website, and once they arrive, you need a compelling landing page that convinces them to act.

Ad copywriting is not one-size-fits-all, so we provide custom writing aligned with your industry and business needs.

A robust PPC strategy for window and door companies should include ad testing. While research and expertise will create a strong foundation for your ads, the best way to choose the most strategic messaging strategy is to test it.

When we craft a PPC campaign for your business, we test our ads to ensure they’re the most effective ads for your company.

When your company runs a PPC campaign, you select the bid amount you wish to pay per click. With Google Ads, the server determines which ad to show for a given searcher based on this bid and the ads’ quality.

To generate results from your PPC campaign, you need a bid strategy that aligns with:

• Your PPC budget
• Your keyword selection
• The competitive landscape

Many keywords require a higher bid because they’re more competitive. For example, the average cost per click (CPC) for “window replacement Austin” is about $20 more than the average CPC for “door installation Austin.”

Meanwhile, if you target a different location, such as Lubbock, the average CPC is much lower.

While these examples depict average CPC and your actual CPC could vary widely, they show how much the optimal bid for different keywords can change.

Our PPC services for window and door companies involve managing your bids to ensure your ads continue to generate results, even as the competitive landscape evolves. We’ll help you set the right bid amount and adjust your bid to maximize your budget for more clicks without overpaying.

PPC for window and door companies is an ongoing process. The digital marketing world changes rapidly, so we optimize existing ads to help your campaigns continue driving leads and revenue. Our process includes optimizing each component of your PPC ad, from the copy to the targeting strategy.

One of the most complex aspects of PPC campaigns is your account setup. In Google Ads, your account includes campaigns and ad groups. To drive the most results from your campaigns, you need to establish strategic ad groups optimized for related keywords.

Our PPC services include adjusting your account settings for maximum effectiveness.

As with any digital marketing campaign, you must monitor your results to inform your strategy. PPC management services with WebFX include robust reporting through RevenueCloudFX, a premier PPC tracking and reporting software that allows you to see the PPC metrics that matter most to your business in one place.

Our experts analyze these PPC reports to run data-driven strategies that drive more leads for your window and door business and positively impact your company’s bottom line.