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Published: November 3, 2021

How to Create Effective Bing PPC Ads

On Bing, pay-per-click advertising (PPC) is a different beast from Google AdWords. In 2010, Bing partnered with Yahoo to create a new search network, and the result is a large-scale, combined search engine that is intended to counter Google’s market dominance. Generally, PPC on the Yahoo-Bing network costs less than Google AdWords. But how do you make Bing ads that work well?