Skip to main content ↓

As a consultant, you face a lot of competition. It takes hard work to differentiate yourself from the rest of your competitors. Your website is one critical aspect that can make you stand out from other consultants.

With web design for consultants, you can stand out from your competition.

Keep reading to learn about nine elements you need for consultant web design! And if you feel overwhelmed with trying to manage your web design, the experts at WebFX can help. Contact us online or call us today at 888-601-5359 to speak with a strategist!


8 must-have elements with web design for consultants

A website is the face of your consultancy, so it’s critical that you invest in web design for consultants. Add these eight elements to create an eye-catching website and stand out from the crowd.

1. User-friendly website design

You want people to be able to find what they need on your site and get in touch with you easily — the quicker they can do so, the more likely they’ll hire you! Create a user-friendly web design that keeps things simple and intuitive. 

Your design should remain simple, but fit your brand. Don’t overwhelm your audience with too many colors, unappealing color combinations, or a busy website.

When it comes to the text on your website, try not to overload visitors with text. Use bullet points and small paragraphs instead of long text paragraphs whenever possible to boost readability and make it easier for search engines like Google to index your content.

Additionally, you’ll want to integrate visuals throughout your design. It helps break up the text and make it easier to scroll through your consultancy pages.

2. Branding

Your website is often the first impression people have of your brand, and it’ll shape how they think about you in the future. That’s why it’s essential to take care to promote yourself and ensure your branding remains consistent across all of your marketing materials — from your website to print ads and social media posts.

Your brand should reflect your values and identity as a business. It should also be memorable, so that prospects remember you when they’re ready to make a decision

3. Intuitive navigation

A critical component of consultant web design is your navigation. When someone visits your consulting website, they’ll use your navigation to look around your website and find the information they need. 

If your navigation is difficult to use, your audience will get frustrated and leave your website.

When crafting your navigation, make sure you use broad headings to organize your pages.

Navigation bar from a consultant website

You’ll also want to organize your subheadings, so your audience can find the pages easily.

Creating an intuitive navigation will help keep prospects engaged on your website longer, so you can earn new clients for your consulting firm.

4. Responsive design

When you start web design for consultants, it’s important that you integrate responsive design into your website. More people than ever access websites on tablets and smartphones, which means your website needs to adapt to these devices.

With responsive design, you ensure your website adjusts to fit the devices your audience uses. They’ll receive the best experience for the device they’re on, so they can use your website with ease.

5. SEO 

SEO services is another critical component of consultant web design. This concept refers to the website optimization process that helps search engines like Google easily find and recognize your content when users search for relevant keywords

Search results for finding a financial consultant

The idea behind SEO is simple —  the more people who find your website through search engines, the more visitors and conversions you’ll get!

Start optimizing your web design for SEO by:

  • Ensuring your website is mobile-friendly
  • Speeding up your website load time
  • Adding alt tags
  • Integrating relevant keywords into your text
  • And more

When you optimize your website for search engines, you’ll help prospects discover your consulting agency and learn more about the services you offer.

6. Clear calls to action (CTAs)

A call to action (CTA) is a phrase that prompts your customer to take action, such as making a purchase or signing up for something. With consultant web design, a key component of your design is crafting CTA buttons that entice prospects to click.

Your CTA should have a prominent place in your design to catch the eye and encourage people to reach out. For example, you can use bold text and contrasting colors to draw your audience’s attention to the button.

Make sure your CTA text is direct and actionable. You want them to be succinct, but clearly show what happens when your audience clicks.

Blue call to action buttons on a white background of a financial consultant website

By integrating CTA buttons into your web design, you’ll help guide more prospects towards completing your desired actions.

7. Trust-building content 

When doing web design for consultants, you must integrate trust-building content into your website.

Potential clients want to know that they can trust you, which might require proof that others have been satisfied with your services. Try to include specific examples that show how you helped your clients and why they were happy with your work. The more you can add, the better!

Examples include:

  • Testimonials
  • Reviews
  • Case studies
  • And more!

Adding these trust signals into your website will help build confidence in your company and make people more likely to choose your consulting services.

8. High quality visuals

With consultant web design, you’ll want to focus on integrating high quality visuals. If you have a website full of text and nothing to break it up, people won’t want to interact with your content and will, instead, go to a competitor’s website.

By integrating visuals, like images, graphics, and videos, you help create a more engaging website for your audience.

When choosing your visuals, make sure they’re high quality. If they’re grainy, stretched, or low-quality, it hurts the legitimacy of your business. Having high quality images will keep prospects more engaged and make your website look more professional.

Increase your online visibility with WebFX

Getting started with web design for consultants can be a daunting task. WebFX is here to help you create a website that drives new clients to your company.

With the digital marketing experts at WebFX, your website will be innovative, effective, and optimized for maximum conversions. We’ve already helped our clients drive $6 billion in revenue and earn over 24 million leads!

If you’d like to learn more about how WebFX can help you grow your consulting firm, contact us online or call 888-601-5359 to speak with a strategist today!

We Drive Results for Consulting Companies

  • Data-driven decision making that’s generated $3B in revenue for clients
  • Dedicated account manager backed by 500+ digital experts

Get a Quote

dots background

top clutchco seo company business services 2024

background shape

Explore our professional services case studies

Read our case studies for a more in-depth look at our results.



Increase in conversions

Great Northern


Increase in conversions

Northside Towing


Increase in ad spend ROI



Get a free proposal

Solving key challenges for consultants

Our website isn’t driving enough traffic

Optimize your website to achieve higher rankings in the search results when potential clients search for your services online, so you can enjoy more web traffic and revenue.

Website icon.

We’re struggling to stay ahead of our competitors

Outshine your competitors in the search results and launch cutting-edge marketing strategies that encourage your audience to choose your services every time.

Marketing icon with flame.

We’re not selling the services we offer

When you partner with WebFX, we’ll help you get your services in front of the people actively searching for them so you can maximize your revenue.

Branch icon of a storefront.

We’re not attracting enough new clients

Craft engaging website copy and designs that encourage more of your website visitors to become leads (and eventually clients) with our team of award-winning copywriters, designers, and more.

Target icon with archery arrow hitting target.