How to choose an Internet marketing firm that delivers
With thousands of Internet marketing firms in the U.S. alone, it's sometimes overwhelming to consider your options — but it shouldn't be!
There are a few tried and true criteria that you should always consider before signing on the dotted line with an agency.
Use the following checklist to help you find the perfect website marketing company for your business.
They are established
One of the first things you should consider when choosing an Internet marketing firm is how long they've been in business. Are they just starting out, or have they been around for a while? It's typically not in your best interest to hire a firm that's just starting out — and there are a few reasons:
- You can't be sure of their expertise
- Not a lot of companies have worked with them, so they probably don't have many reviews, if any
- It's risky to invest a marketing budget in a start-up marketing firm
- You could potentially lose money and end up with zero results
For these reasons, you'll want to find an Internet marketing firm that has been around for at least a decade to ensure that they've been through the ups and downs of running a marketing business and are still bringing in customers.
When you hire an established agency, you can trust that they're successful, since unsuccessful companies won't get established — or stay established for long. With our decades of history and experience, as well as client retention rate of almost 100 percent, you can count on WebFX.
They provide transparent pricing
Another quality that you should look for in an Internet marketing firm is that they share their pricing online. Agencies that have their pricing written out in black and white have nothing to hide, and are willing to let you decide right off the bat if they’re a good fit for your company in terms of budget.
Agencies that don't share their pricing online could be hiding something, and you could find that they have hidden fees associated with their services. At WebFX, we always provide transparent pricing — including for customized quotes — and reports.
They're a Google Partner and Ads Certified
If you're looking for a top-of-the-line Internet marketing agency, you'll look for one that is a Google Partner (a Google Premier Partner is even better), and that is Ads Certified.
Google Analytics and Ads are two platforms that track the success of a marketing campaign, and if an agency isn't certified, they may not be the best choice.
Of course, some agencies that aren't certified can still deliver results, but the ones that deliver the best results will know the ins and outs of analytics platforms. Why? Because analytics are extremely important when determining the next steps of your campaign and reporting your results.
Our digital marketing campaigns
impact the metrics that matter most!
Over the past 5 years, we've generated:
Learn more about our results
in client revenue
4.6 million +
leads for our clients
client phone calls
They are interested in your company and immerse themselves in your industry
The best campaigns and results often come from agencies that immerse themselves in the industry and business of their clients. While you may not meet your agency or account manager in-person, you should feel welcomed, appreciated, and valued when speaking with an agency.
That’s why it’s vital that you talk to an agency on the phone before signing with them — it can give you a lot of insight into their character and values.
After you chat with an Internet marketing agency, ask the following questions afterward:
- Did they ask about our business, industry, and operations?
- Did they research our business, competitors, and industry beforehand?
- Did they ask about our target audience, goals, and preferences?
- Did they suggest a cookie-cutter approach?
Most of all, you want to leave that call or meeting with the knowledge that this Internet marketing firm has a genuine interest in your company. This is an agency that’ll see your business as a partner, versus an account number — and that’s what will drive real results.