130+ Crucial Ecommerce Stats for 2024
In this post, we’ve gathered the most comprehensive list of useful ecommerce stats for your business.
Ecommerce Stats for 2024
Keep reading to learn more about ecommerce stats and subscribe to our newsletter, Revenue Weekly, to stay up to date on the latest ecommerce trends!
Partner with a team of ecommerce masters!
WebFX campaigns have delivered more than 14,936,451 ecommerce transactions in the last 5 years
Read the Case Studies
General ecommerce stats
Check out some general ecommerce statistics for 2024 below.
1. Revenue in the ecommerce market is projected to reach $3.2 billion in 2024. (Source)
2. $9.8 billion sales were made for Black Friday in 2023. (Source)
3. $4.2 million was the peak sales per minute for Black Friday/Cyber Monday in 2023. (Source)
4. $102.10 was the total cart price on Black Friday/Cyber Monday in 2022. (Source)
5. 28% of US shoppers use mobile phones while in a physical store to look up discounts, compare pieces, and read product reviews. (Source)
6. 95% of purchases are expected to be through ecommerce businesses by 2040. (Source)
7. 95% of users look to online reviews in order to learn more about a product. (Source)
8. There were 2.6 billion online shoppers in 2023. (Source)
9. 96% of Americans are expected to buy goods and services online by 2029. (Source)
10. Two-thirds of buyers will not buy from websites in other languages. (Source)
11. Consumers aged 25 to 34 are the largest group of online shoppers in the U.S. (Source)
12. 54% of consumers prefer to shop online. (Source)
13. 79% of the American population shops online. (Source)
14. 81% of online shoppers prefer to pay with credit cards over cash. (Source)
15. 70% of online shoppers read between 1-6 product reviews before purchasing. (Source)
16. 38% like to support local small businesses and creators. (Source)
Mcommerce stats
With the increasing mobile users around the world, you’re bound to find your target audience with mobile commerce. Browse statistics on mobile commerce below:
17. Retail mcommerce sales are expected to account for more than 44% of all ecommerce sales by 2025. (Source)
18. 75% of all U.S. retail ecommerce is expected to be generated through mobile. (Source)
19. By 2025, the global mobile coupon industry is set to grow by 56.5%. (Source)
20. More than half of all online sales during Cyber Week come on mobile. (Source)
21. 75% of customers purchase products from start to finish on their mobile phones. (Source)
22. 90% of mobile shoppers say that the mobile ecommerce experience could be improved. (Source)
23. iOS shoppers convert more than Android shoppers. (Source)
24. Global mcommerce is growing at 29% and ecommerce is only growing at 22%. (Source)
25. By 2025, mcommerce sales will nearly reach $729 billion. (Source)
Ecommerce platform stats
There are a few ecommerce platform options for new businesses who want to sell products online. Learn about these useful ecommerce statistics before choosing a platform for your business!
Google Shopping
26. 75% of users say paid search ads make it easier to find information. (Source)
27. Google delivers an 8:1 return on investment (ROI), or $8 for every $1 spent. (Source)
28. 75% is the average conversion rate for Google Ads. (Source)
29. 73% of the paid search market share belongs to Google. (Source)
30. 35% of Google product searches turn into transactions within 5 days. (Source)
PayPal
31. 6.1 billion is the number of payments Paypal processed in the fourth quarter of 2022. (Source)
32. 435 million is the number of active registered accounts PayPal had by the end of 2023. (Source)
33. $27.518B billion was PayPal’s net revenue at the end of 2023. (Source)
34. More than 1.6 million websites use PayPal. (Source)
Amazon
35. The most popular product group on Amazon for 2024 is home and kitchen. (Source)
36. Amazon currently has 9.7 million sellers worldwide. (Source)
37. $574.78 billion was Amazon’s net revenue in 2023. (Source)
38. Customers complete 28% of Amazon purchases in 3 minutes or less. (Source)
39. 300 million is the number of active user accounts on Amazon. (Source)
40. 168 million is the number of Amazon Prime members. (Source)
41. 9 out of 10 Americans are more likely to buy products from Amazon than other ecommerce sites. (Source)
42. Amazon’s U.S. retail ecommerce market share was 37.6% in 2023. (Source)
43. 66% of consumers typically start their search for new products on Amazon. (Source)
44. 57% of Americans begin their product searches on Amazon. (Source)
45. 54% of all product searches happen on Amazon, not Google. (Source)
46. 88% of Amazon shoppers said the promise of free shipping is what compels them to shop with Amazon. (Source)
47. 31% of U.S. adults now spend between $50-$100 per month on Amazon purchases. (Source)
48. 61% of paid units were sold by third-party sellers in Q4 of 2023. (Source)
Social media
49. 53% of global consumers say they intend to shop more through social platforms in the future. (Source)
50. 41% of consumers have discovered a product on social media in the past three months, up 14% YoY. (Source)
51. 56% of TikTok users agree that augmented reality (AR) makes the shopping experience easier. (Source)
52. 92% of Gen Z consumers want to use augmented reality tools for ecommerce. (Source)
53. 13% of social netowork users agree that the “buy” button is one of the top elements that drive purchases. (Source)
54. Facebook ranks as the top social ecommerce platform in the U.S. with more than 53.5 million buyers. (Source)
55. Consumers say Facebook has the best in-platform shopping experience. (Source)
56. 70% of online shoppers are more likely to buy a product from a brand that they had a good interaction with on social media. (Source)
57. People who have already made a social commerce purchase are 2X more likely to buy from a brand they’ve never heard of before than those who haven’t. (Source)
58. 31% of internet users say they find out about new brands and products via updates on brands’ social media pages. (Source)
59. 27% of internet users say they find out about new brands and products via ads seen on social media. (Source)
60. 63.5 million people made at least one purchase via Facebook in 2022. (Source)
61. 32% is the number of increased sales online stores have on average when they have a social media presence compared to those that don’t. (Source)
62. Social commerce revenue is expected to surpass $1.2 trillion in 2024, potentially reaching $6.2 trillion by 2030. (Source)
International ecommerce stats
With an online presence, you can sell your products from almost anywhere. You’re no longer confined to the four walls of your physical store to make a sale. To highlight this potential, delve into some of these interesting international ecommerce stats.
63. $6.95 trillion is what retail ecommerce sales worldwide amounted to in 2022, and online retail revenues are projected to grow to $8.1 trillion in 2026. (Source)
64. Alibaba reached $129.223 billions in revenue in 2023. (Source)
65. China’s retail revenue value was $6.49 trillions in 2022. (Source)
66. The highest online shopping totals were collected for Germany, who spent nearly 63 billion euros in 2020. (Source)
67. 274.70 million is the number of online buyers in the U.S. as of 2023. (Source)
68. 2.64 billion is the number of online buyers globally as of 2023. (Source)
69. 24 million is the number of ecommerce sites in the world. (Source)
70. 95% is the amount the ecommerce market is predicted to account for in all commerce worldwide in 2040. (Source)
71. 38% of users in the Middle East and Africa have used Facebook Marketplace or Instagram Shopping in the past month. (Source)
72. 15% is the number of ecommerce sales that accounted for all retail sales in 2015 in China, and this figure is expected to reach 63% by 2023. (Source)
73. 18% of social media users in Asia Pacific clicked on a promoted or sponsored post in the last month. (Source)
74. 20% of social media users in Latin America clicked on a promoted or sponsored post in the last month. (Source)
75. 22% is the amount of global retail sales that ecommerce retail sales are expected to account for in 2023. (Source)
76. 11.79% is the expected retail ecommerce growth for India from 2024 to 2028, with Mexico following at 11.71%. (Source)
Ecommerce online shopper demographic stats
Eager to learn more about the diverse demographics ecommerce online shoppers? Here’s a breakdown of how various groups shop online.
77. 28% of millennials say their main reason for using social media is to find products to purchase. (Source)
78. 26% of Gen Z users say their main reason for using social media is to see updates and content from their favorite brands. (Source)
79. 24% of men shop online daily. (Source)
80. 17% of women shop online daily. (Source)
81. 71% of men and 71% of women shopped on Amazon. (Source)
Ecommerce shopper behavior stats
With more access to businesses, people often shop online to get what they need. Let’s look at some ecommerce shopper behavior stats below!
Conversion rates
82. 300% is the amount conversion rates can increase with a customer relationship management system in place. (Source)
83. 4.9% is the average ecommerce conversion on desktop, with mobile following at 3% and tablets following at 4.5%. (Source)
84. 1.65% is the average amount of ecommerce website visits that convert into purchases. (Source)
85. About 2.3% of ecommerce website visits were converted into purchases in 2022. (Source)
Cart abandonment
86. The top three reasons U.S. online shoppers give for abandoning a cart during checkout are high extra costs, the need to create an account, and a complicated checkout process. (Source)
87. $260 billion is recoverable through improved checkout processes. (Source)
88. 92% of first-time visitors don’t intend to buy anything from the store at that point. (Source)
89. 80% of online shoppers stop doing business with a company because of poor customer service. (Source)
90. 75% is the amount abandonment increases when a website is slow. (Source)
91. 50% is how much loyalty drops when your site is slow. (Source)
92. 75% of site visitors that abandoned their carts planned on returning to the site. (Source)
93. 70% is the global cart abandonment rate for ecommerce. (Source)
94. 58% of US online shoppers abandoned a cart within the last three months because they were just browsing or weren’t ready to buy. (Source)
95. 54% of shoppers would consider purchasing previously abandoned cart items if offered a discount on them. (Source)
96. 53% of shoppers report leaving a transaction due to extra costs, such as shipping, taxes, and fees. (Source)
97. 45% of cart abandonment emails are opened on average. (Source)
98. 48% of customers say a bad web design equals a lack of credibility. (Source)
99. 34% of transactions were dropped because the website required the user to create an account before checkout. (Source)
100. 28% of U.S. shoppers abandon their orders due to a complicated or drawn-out checkout process. (Source)
101. 18% is how much conversion rate increases with abandoned cart emails. (Source)
102. 17% of customers abandoned their orders because they couldn’t trust the site with credit card information. (Source)
Shipping and delivery
103. 83% of U.S. online shoppers expect regular communication about their purchases. (Source)
104. 79% of US consumers said that free shipping would make them more likely to shop online. (Source)
105. 78% of customers said they prefer free shipping over expedited shipping. (Source)
106. 71% of customers evaluate shipping fees and policies when browsing. (Source)
107. 67% of the time, customers will choose the cheaper shipping method over the fastest one. (Source)
108. 58% of customers are willing to wait anywhere between 4-7 days to receive an item they bought online. (Source)
Returns
109. $284 billion is the amount that returned merchandise costs US retailers in potential sales. (Source)
110. 80% of shoppers will not make a purchase unless there is a hassle-free return policy. (Source)
111. At least 30% of products ordered online are returned. (Source)
112. 49% of online retailers offer free return shipping. (Source)
113. 67% of US online shoppers read about the return policy before purchasing a product. (Source)
114. 80.2% of online shoppers return an online purchase becuase it’s damaged or broken. (Source)
115. 51% of consumers trust companies that make it easy for visitors to contact the people behind the company. (Source)
116. 53% of shoppers return on online purchase to the store because its faster. (Source)
117. In 2020, 21% of returns were clothing. (Source)
118. 73% of shoppers prefer to return online purchases to the post office. (Source)
Ecommerce marketing stats
Here are more ecommerce marketing stats for you.
119. 50% of online consumers are likely to return to a website that recommends products to them. (Source)
120. 36% of online shoppers agree that retailers need to offer more personalized shopping experiences. (Source)
121. 75% of users notice retargeting ads. (Source)
122. 72% of millennial shoppers say they don’t mind retargeting. (Source)
123. 52% of online stores have omnichannel capabilities. (Source)
124. 51% of companies trusted by customers have representatives who are easy to reach. (Source)
125. 26% of online shoppers will complete the checkout process after seeing a retargeted ad. (Source)
126. 66% of consumers expect the companies they shop from to understand their preferences. (Source)
127. 16% is the number of increased conversions that cross-device targeting yields for retail advertisers in the U.S. (Source)
128. 14% is the amount that personalization increases email click-through rates. (Source)
129. 10% is the amount that personalization increases conversion rates. (Source)
130. 30% of consumers would rather return to a website they purchased from previously. (Source)
Partner with a team of ecommerce masters!
WebFX campaigns have delivered more than 14,936,451 ecommerce transactions in the last 5 years
Read the Case Studies
WebFX can boost your ecommerce sales!
Need help turning these stats into an actionable ecommerce marketing strategy?
WebFX has got your back. With over 28 years of digital marketing experience and over $6 billion in revenue generated for our clients in the past five years, we’ll help you incorporate important ecommerce trends into your business.
Contact us online or call us at 888-601-5359 to learn more about our ecommerce marketing services!