85+ Impressive CRM Statistics You Need to Know in 2023

Continuously earning new customers and clients is the key to unlocking more revenue and growing your business.

And that’s where a customer relationship management (CRM) platform can help.

CRMs help you develop long-lasting relationships with prospects and current customers to encourage them to convert and keep coming back for more.

On the fence about using a CRM for your company? This ultimate list of 87 CRM statistics for 2023 is for you!

Keep reading for a breakdown of the latest CRM facts and trends, including:

• CRM industry trends
• CRM adoption statistics
• CRM usage statistics
• CRM benefits statistics
• CRM customer experience statistics
• CRM sales statistics
• CRM ROI statistics

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CRM industry trends for 2023

Searching for the latest CRM industry trends? We’ve got you covered. Check out these impressive CRM stats below:

1. CRM is the fastest-growing software in digital marketing
2. $146 billion is the expected CRM market value by the year 2028
3. $69 billion was the total value of the CRM market in 2021
4. $15 billion is the global mobile CRM market value
5. $35 million is the total CRM market revenue generated in the U.S. in 2022
6. CRM cloud revenue accounts for 50% of the total CRM market value
7. 57% of businesses perceive CRM platforms as the most valuable software
8. 13% is how much the CRM market value is expected to grow per year from 2022 to 2030
9. 12% of a company’s marketing budget is expected to be spent on CRM software in 2022

CRM adoption statistics for 2023

Why do businesses adopt a CRM platform? What features do companies look for in their CRM software?

Get the answers to those questions and more with these CRM statistics for 2023 below:

10. 94% of users want contact management features in their CRM platform
11. 88% of users want interaction tracking features in their CRM platform
12. 66% of businesses switch to a new CRM because their current platform lacks the features they need
13. 65% of companies start using a CRM within their first five years in business
14. 40% of businesses say that getting a response from prospects is their number one challenge in sales
15. 31% of businesses say that involving multiple decision-makers in the buying process is their number one challenge in sales
16. 30% of businesses say that closing deals is their number one challenge in sales
17. 28% of businesses switch to a new CRM because their current platform is no longer supported
18. 24% of companies say functionality is the most important factor when purchasing a CRM platform
19. 22% of businesses switch to a new CRM because their current platform is too difficult to use
20. 20% of companies say ease of use is the most important factor when purchasing CRM software
21. 14% of companies say price is the most important factor when purchasing CRM software
22. 13% of companies say that investing in a CRM platform is one of their top sales priorities
23. 13% of businesses switch to a new CRM because their current platform doesn’t support the size of their business
24. 9% of businesses switch to a new CRM because their current platform does not provide good customer support
25. 6% of businesses switch to a new CRM because their current platform is too expensive

CRM usage statistics for 2023

Curious about how companies use CRM technology? View these noteworthy CRM facts:

26. Scaling customer-centered decisions and actions is the main driver behind increased investment in CRM software
27. CRM is among the top three tools for creating personalized interactions with customers to foster loyalty and a higher marketing return on investment (ROI)
28. 91% of businesses with 10 or more employees use CRM systems
29. 87% of businesses use cloud-based CRM platforms
30. 82% of organizations use CRM systems for sales reporting and process automation
31. 81% of CRM users access their CRM from multiple devices
32. 81% is how much more likely effective sales organizations are to be consistently using a CRM platform
33. 79% of businesses use a CRM
34. 55% of U.S. businesses use CRM platforms
35. 52% of companies use their CRM platform for calendar management
36. 50% of businesses use their CRM platform for email marketing
37. 46% of sales teams report widespread use of CRM systems
38. 46% of companies use their CRM platform to manage quote and proposal form submissions
39. 44% of businesses use their CRM platform for marketing automation integration
40. 44% of businesses use their CRM platform for lead scoring
41. 32% of CRM users are in the professional services industry
42. 18% of CRM users are in the retail industry
43. 13% of CRM users are in the IT Industry
44. 13% of CRM users are in the manufacturing industry
45. 7% of CRM users are in the banking and finance industry

CRM benefits statistics for 2023

No list of CRM statistics of 2023 would be complete without diving into the benefits this software can bring to your business.

Learn how CRMs can drive revenue for your company with the CRM stats below:

46. 74% of businesses say CRM software gave them improved access to customer data
47. 73% is how much process efficiency can increase by using mobile CRM software
48. 60% of businesses say their productivity improved by using a CRM platform
49. 57% is how much the quality of communication among sales reps can increase by using CRM technology
50. 50% of businesses improved their productivity with mobile CRM software
51. 45% of businesses say their sales revenue improved by using CRM software
52. 42% is how much report accuracy can increase by using CRM software
53. 39% of businesses say their upselling and cross-selling efforts improved by using CRM software
54. 34% is how much productivity can increase by using a CRM platform
55. 27% is how much customer retention can improve with a CRM platform
56. 23% is how much lead cost can reduce by using a CRM platform
57. 14% is how much your sales cycle can reduce by accessing customer data

CRM customer experience statistics for 2023

CRMs are crucial for helping your company deliver the best experience for your customers and prospects so you can earn more sales.

Learn more about how this technology impacts customer experience with the CRM facts below:

58. The importance of understanding customer behavior and their preferences is cited as the key driving factor for the CRM market growth
59. Customer services revenue accounts for 20% of the total CRM market value
60. 95% is how much profits can increase with a 5% improvement in customer retention
61. 90% of consumers believe that personalization makes a website more appealing
62. 84% of consumers believe the experience a company provides is just as important as the products and services
63. 84% of consumers are more loyal to companies that have strong data security controls
64. 80% of consumers are more likely to purchase from a company offering a personalized experience
65. 78% of customers expect consistent interactions across departments
66. 74% is how much customer satisfaction can increase by using mobile CRM software
67. 73% of customers point to customer experience as an important factor in their purchasing decisions
68. 69% of customers expect a connected experience when they engage with a company
69. 69% of businesses say that converting contacts into customers is their top marketing priority
70. 67% is how much more loyal customers spend than new customers
71. 48% of consumers between the ages of 18 and 24 say artificial intelligence (AI) makes customer experience better
72. 47% of businesses say that CRM software has a significant impact on customer retention
73. 44% of businesses say that increasing revenue from current customers is their top marketing priority
74. 16% of U.S. organizations consider their delivery of real-time customer interactions across touchpoints as effective

CRM sales statistics for 2023

Closing more deals and continuously earning sales is critical to growing your business. Fortunately, CRMs can help with just that.

Explore how this technology can boost sales for your company with these impressive CRM statistics for 2023:

75. The most popular sales tools for businesses include CRM software, social prospecting, and email engagement
76. 87% is how much sales can improve by using mobile CRM software
77. 75% of companies say that closing more deals is a top priority
78. 65% of mobile CRM sales reps reach their sales target
79. 48% of companies say improving their sales funnel efficiency is a top sales priority
80. 42% is how much sales forecasting accuracy can increase by using CRM technology
81. 32% of sales reps say they spend more than an hour each day on manual data entry
82. 29% is how much sales can increase by using CRM software

CRM ROI statistics for 2023

When you invest in any software, you want to ensure it will drive revenue for your business, so you don’t waste resources.

Explore how you can earn a higher ROI with the CRM facts below:

83. The average ROI of CRM is $8.71 for every $1 spent
84. 300% is how much CRM software can increase conversion rates
85. 245% is how much revenue can increase by using a CRM platform
86. 92% of businesses say CRM software played an important role in achieving their revenue goals
87. 41% is how much CRM platforms can increase revenue per sales representative

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Want to make these CRM statistics a reality for your business?

Do you want to make these impressive CRM statistics for 2023 a reality for your company? Are you ready to start driving more revenue for your business with a CRM? WebFX can help!

Our industry-leading CRM platform, Nutshell, can help you manage your entire sales pipeline from initial brand awareness to conversion. Plus, you can track your ROI so you can allocate funds to the strategies that drive the most revenue for your business.

And the best part? Our team of over 500 marketing experts is always on hand to help you maximize your result with every feature.

Want to learn more about Nutshell? Chat with one of our strategists today by calling 888-601-5359 or contact us online!