Why is remarketing crucial to your business?

As online shoppers, we like to be certain about a purchase before we pull the trigger.

Instead of diving head-first into making a purchase, shoppers likely visit your website to check out pricing, color options, size options, and other variations of products and services that you offer.

Not to mention, consumers are likely doing the same thing with other retailers in your industry to ensure that they choose the product or service that offers the best deal and fulfills their exact requirements.

If you own an online business, this might change the way you think about marketing, and it should. In a world where first-time site visits and conversions aren’t one and the same, it’s important to consider other ways of marketing to your target audience after they’ve left your website.

Remarketing services from a top remarketing agency allow you to connect with online shoppers who have already shown interest in your products and services but haven’t committed to purchasing.

This audience is an absolute gold mine for securing conversions because:

1. They're interested in what you have to offer. The name of the game with remarketing is to show your products to users who have already been on your website and shown interest in what you have to offer. This takes the guesswork out of your campaign since you already know what products interest them.

2. They're looking for a deal. They’ve already looked at your products and are likely comparing your prices with your competitors. You can easily win them over with a retargeting ad that offers a deal.

3. They're familiar with your offerings. Unlike shoppers who see ads of your products for the first time, remarketing ads are ultra-effective because shoppers are ready to purchase — if you remarket at the right time.

If you skip remarketing strategies, you could very well lose hundreds of customers every year — since visitors who see a retargeting display ad are 70% more likely to convert on your website. Imagine losing all of those customers to your competition who already works with a remarketing company.

If you’re still not convinced, here are some remarketing statistics that might change your mind:

1. 26% of customers return to sites via remarketing.
2. The average click-through rate (CTR) for retargeted ads in 10x that of display ads.
3. 72% of customers abandon their carts — and without remarketing, only 8% return to purchase.

Now, let’s talk more about what a remarketing agency can do for your business.