With Facebook’s massive audience (it has more than two billion monthly users), as well as advanced targeting options and diverse ad types, it’s a must-use advertising channel for companies that want to grow.
At WebFX, we offer Facebook ad management services that help your business take complete advantage of Facebook. From creating your strategy and ad creatives to launching your ads and monitoring their performance, we provide an all-in-one solution to Facebook advertising.
Keep reading to learn more about our Facebook ad services, from what they include to how much they cost. Or, chat one-on-one with an experienced WebFX strategist by contacting us online or calling us at 888-601-5359!
We get it — sometimes you want to speak straight to the source. To speak with a Digital Marketing Specialist about our marketing services, feel free to give us a call at:888-601-5359
I would highly recommend WebFX for social media management. The team at WebFX is very professional, their article writing is top-notch and their social team provides very positive results.Category Development Associate
|Features||1 Social Network||2 Social Networks||3 Social Networks||4 Social Networks||5 Social Networks|
|Number of Unique Ads||up to 4||up to 6||up to 8||up to 10||up to 12|
|Number of Advertising Campaigns/Target Audiences||up to 2||up to 3||up to 4||up to 5||up to 6|
|Number of Unique Custom Advertising Images||1||2||4||8||10|
|Social Media Remarketing Campaign & Ad||0||1||1||1||1|
|Monthly Advertising Targeting & Copy Tweaks||up to 4||up to 6||up to 8||up to 10||up to 12|
|Keywords, Interest, User Intent Targeting||0||1||1||2||3|
|Company Size, Industry, Job Title, etc. Targeting|
|Custom Image Compression & Delivery of Source Files|
|Mobile Device Optimized Ads|
|Installation of Network Tracking Pixels on Website|
|Dedicated Social Media Advertising Account Manager|
|Monitoring of Social Ad Comments||$175/month||Mon., Wed., Fri.||Daily||Daily||Daily|
|48 Business Hour Response Time|
|Up to 1 personal Social Media Consultations per Month|
|Standard WebFX Monthly Reporting & Analysis|
|Access to MarketingCloudFX|
|Ad Account Setup & Optimization|
|300+ SMEs behind campaign driving results|
|Weekly Call or Campaign Status Update (optional)||$450/month||$450/month||$450/month||$450/month||$450/month|
|Initial Campaign Investment - Month 1||$950||$1,350||$1,650||$1,950||$2,250|
|Ongoing Monthly Campaign Investment
(Standard Advertising Consultation and Reporting)
|$550 or 15% of ad spend, whichever is greater||$750 or 15% of ad spend, whichever is greater||$950 or 15% of ad spend, whichever is greater||$1,150 or 15% of ad spend, whichever is greater||$1,350 or 15% of ad spend, whichever is greater|
|Required Ad Spend Range
(Standard Advertising Consultation and Reporting)
|$500 - $10,000||$1,000 - $10,000||$1,500 - $10,000||$2,000 - $10,000||$2,500 - $10,000|
Need more information? Call Us: 888-601-5359
|GET STARTED||GET STARTED||GET STARTED||GET STARTED||GET STARTED|
Advertising on Facebook, as well as investing in Facebook advertising services, offers several benefits:
When you use Facebook ad management services, you also get these advantages:
As your Facebook ad services provider, WebFX provides strategic solutions to deliver effective messaging to users who will be the most receptive to it — potential customers in your audience! We’ll work with you to define your audiences and find the best strategy to reach those people.
With us, your business will achieve its most ambitious goals for social media.
Our social media specialists will work directly with you throughout the creating, targeting, and monitoring processes to ensure we’re meeting your needs every step of the way. As a Facebook Marketing Partner, we know how to advertise on Facebook.
Make their decision easy with a stellar social media presence. See how your brand can make it happen by requesting a no-obligation proposal today.
Are you unsure about whether your business should invest in Facebook ad management services?
Working with a Facebook advertising agency is an excellent option if you’re looking to:
If you’re still not sure about whether Facebook ad services are right for your company, reach out to our strategists. Explain your business and goals, as well as your current ad strategy, and they can provide advice on whether you should invest in professional Facebook advertising packages.
At WebFX, our Facebook ad services provide an all-in-one solution to advertising on Facebook.
As a part of our services, your company will receive (each month) the following deliverables:
In addition, your Facebook ad management services come with:
If you like, you can also sign-up for social media ad commenting monitoring. Should you partner with WebFX to advertise on more social networks, like Instagram or Twitter, we expand your number of ads, campaigns, and more.
Transparency matters when it comes to Facebook advertising services. That’s why we publish our prices and deliverables online, making it easy for you to see if WebFX is the perfect partner for your growing business.
View our Facebook pay-per-click (PPC) management prices now:View Pricing
It’s important to find the best fit partner to work with your business on Facebook advertising services.
Be on the lookout for a Facebook advertising agency that stays on top of the most recent Facebook advertising trends and invests in ongoing training for their team member to master new tactics.
Search for transparent pricing and deliverables. A Facebook advertising agency might place pricing on their site or share pricing after contacting them for a quote.
Transparent pricing is one of the most important elements to look for when choosing a Facebook advertising agency. Find out how an advertising agency shares Facebook advertising results with and if you’ll have access to real-time campaign performance.
Throughout your research process, assess the communication skills from every Facebook advertising expert you speak with. Do they respond promptly and communicate clearly? Are they bothered or interest in answering your questions?
Using the above tips, you can find a great Facebook advertising service provider (like WebFX) for your business.
WebFX uses multiple measures to evaluate Facebook advertising results. We analyze data based on Facebook Ads Manager (network performance), Google Analytics, and our WebFX proprietary software MarketingCloudFX (site performance).
Our Facebook ad services and Facebook ad experts will help you define your most important KPIs and analyze your campaign results to optimize and improve performance.
Key performance indicators vary slightly and carry different weight depending on your Facebook advertising goals, but there are some standard metrics that apply to almost any campaign:
With Facebook Ads Manager, WebFX will install, or optimize, the Facebook Pixel. The Facebook Pixel provides even more insight and measurement into Facebook advertising results by tracking site visitors and their behavior.
The Facebook Pixel is a small piece of code added to the header of each page on your site. The code tracks all website visitors – not just visitors from Facebook, the pages they view, and the actions they take. The Facebook Pixel enables advertisers to remarket to website visitors, track and measure leads and purchases, and optimize campaigns for these valuable actions.
When a Facebook advertising strategy involves goals that include driving and increasing traffic to your website, Google Analytics is critical for measuring performance.
WebFX’s Facebook advertising team analyzes what traffic does when they leave Facebook to view your website. Some important questions include:
Analyzing information from Google Analytics combined with on-network performance are both factors when optimizing Facebook advertising campaigns.
In addition to Facebook Ads Manager and Google Analytics, WebFX created its proprietary software called MarketingCloudFX.
MarketingCloudFX provides additional tracking for leads, calls, and forms, sharing more insight into Facebook advertising results.
By comparing our data in Facebook Ads Manager to our tracking in MarketingCloudFX, we bring results full circle to showcase the ROI of Facebook advertising campaigns.
MarketingCloudFX also serves as a tool for us to gain insights on your specific competitors. With the tool – CompetitorSpyFX – we can identify how much traffic your competitors are driving from social media.
WebFX will work with you to find the best type of ad format for your Facebook advertising campaign based on your resources and goals. We use all the available ad formats with our Facebook ad services.
Advertising elements that apply to any type of ad campaign include: copy, tone, call-to-actions, and media. These elements set the foundation for different formats, so it’s important to have strong elements here to maximize ad formats in your campaign.
Ad formats include:
Single Image Ads:
Leah Pickard. ABWE
WebFX understands that each business has unique goals for a Facebook advertising campaign. From brand awareness to conversions, Facebook advertising provides objectives at every level of the sales or conversion funnel.
Our Facebook PPC campaign management services cover every possible goal, including:
Are you looking to reach new customers or expand awareness of your brand or business? An objective at the awareness level will be a great fit for your campaign.
A law firm, for example, may use Facebook advertising to reach people with an active interest in that law firm’s services. Someone in a recent fender-bender, for instance, may see that lawyer’s Facebook ads because of their recent interest in finding a lawyer to represent them.
There are two options for Facebook advertising objectives at the awareness level: Brand Awareness and Reach.
Both objectives relate to increasing awareness of your business. Here’s how they differ:
Drive people down the conversion funnel by choosing a consideration objective for your Facebook ad.
Whether you want people to visit your site or watch a video, all objectives in this category involve a user taking an action. This takes them a step beyond awareness and encourages them to interact, watch, click, or engage!
These objectives include: Traffic, Engagement, App installs, Video views, Lead generation, and Messages.
Traffic: This objective is straightforward — to drive more traffic to your website.
Engagement: The engagement objective can be one of three options
App installs: This objective is useful if your business has an app that you’d like more people to download.
Video views: The video views objective will increase the views of your video content.
Lead generation: The lead generation objective can drive more sales leads through email and information collection.
Messages: With the messages objective, you can start more conversations with people in your audience.
Can Facebook contribute to the bottom line for your business? Yes! Facebook offers three objectives to drive conversions on your site or in your store.
These objectives are best utilized when targeting warm audiences — an audience that includes users who are already familiar with your business. Objectives in the Awareness and Consideration stages can be used to fuel larger audiences used with Conversion campaigns.
Conversions: Drive valuable actions on your website like purchases, quotes, forms, and downloads.
Catalog sales: Drive sales of products included in your Facebook Product Catalog. This objective applies for e-commerce stores only.
Store visits: Drive in-store location visits. This objective is available to businesses with Facebook Locations, which means that you own a Facebook Business Manager account and Facebook has approved your application to use the feature.
Facebook advertising provides the opportunity to target large, broad audiences and narrow, specific audiences. The type of audience chosen to target all depends on the goals of a Facebook advertising campaign.
Facebook provides three main types of audiences, which our Facebook ad services use:
Saved Audiences include demographics, age, gender, location, interests, and behaviors. Facebook advertisers can use these identifiers and characteristics to create audiences based on information known about their target audiences.
Custom Audiences allow Facebook advertisers to leverage data and interactions on websites and Facebook pages. These audiences are based on your website traffic, existing customer lists, or users who engage with you on Facebook or watch your videos.
Facebook advertisers can use custom audiences in remarketing campaigns to keep your current customers coming back or stay top-of-mind among users in the consideration phase of the conversion or sales journey. Facebook advertisers can layer on any of the identifiers available in Saved Audiences.
Lookalike audiences are audiences that include users who are similar to users in one of your Saved or Custom audiences. They may share the same interests, demographics, and behaviors as the audience you select to match with.
Facebook advertisers can layer on any of the identifiers available in Saved Audiences to Custom and Lookalike audiences.
Interested in starting a Facebook advertising campaign with WebFX?
Our WebFX Facebook advertising experts will create your strategy, continually analyze and optimize campaigns, and transparently report on results.
WebFX works with a Facebook adverting representative to gain support and insight into the latest features directly from Facebook too!
If you’d like to learn more or get started with our Facebook advertising services, contact our team of strategists today!