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70+ Facebook Ad Examples To Inspire Your Next Campaign
- Published: Jul 1, 2024
- 17 min. read
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Savannah SwansonLead Digital & Social Trends Writer
- Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
Facebook is a fantastic place to grow your online presence. Tools like paid advertising campaigns make it simple to reach your target audience — but what’s sometimes not-so-simple is creating your ad in the first place.
That’s why we’re here with 70+ Facebook ad examples to help inspire and get your creative juices flowing! Stay tuned as we cover:
- Facebook ad types
- Facebook image ad examples
- Facebook video ad examples
- Facebook carousel ad examples
- Facebook collection ad examples
- 4 tips for creating great Facebook ads
Need Facebook advertising help? WebFX is home to expert Facebook advertising services equipped to help you create and manage a campaign. Give us a call at 888-601-5359 to learn more!
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Facebook ad types
Before we dive into some Facebook ad examples, here’s a quick overview of the different types of Facebook ads you’ll encounter:
- Image ads: Includes one static image with text
- Video ads: Includes a video with text
- Carousel ads: Includes multiple images that users can scroll through, along with text
- Collection ads: Includes a banner image or video followed by a collection of static images below it, along with text
Facebook image ad examples
To kick off this list of Facebook ad examples, we’re keeping it simple – just like image ads! Facebook image ads are a great choice for any business just looking to promote their brand via paid social ads.
With image ads you can showcase products or services, accompanied by a caption and a call to action (CTA) button for increased conversion opportunities.
See how brands use these ads to their advantage with these Facebook image ad examples:
1. Adidas
2. Book of the Month
3. Bose
4. Coca-Cola
5. Culture Kings
6. Etsy
7. Hulu
8. JBL
9. Lululemon
10. Melting Pot
11. Nike
12. Panera Bread
13. Paramount+
14. Poshmark
15. Princess Cruises
16. Starbucks
17. TripAdvisor
18. Walmart
Facebook video ad examples
Ready to step it up a notch? Try video ads, where instead of a static image, you can include an eye-catching video that keeps people’s attention for longer periods. Video ads are great for any business — product-driven brands can use videos to give closer looks at products while service-based businesses can use videos to show their service processes or employees in action.
See how brands make attention-grabbing videos with the Facebook video ad examples below:
19. Adobe
20. Airbnb
21. Amazon
22. Chipotle
23. Crumbl Cookies
24. Dollar Shave Club
25. Dunkin’
26. Dr. Squatch
27. Headspace
28. HelloFresh
29. Hydroflask
30. Marvel Studios
31. Max
32. Netflix
33. OOFOS
34. OREO
35. Prime Video
36. Spotify
37. Taco Bell
38. The New York Times
39. The North Face
40. Target
41. Wayfair
Facebook carousel ad examples
Facebook carousel ads give marketers more room to be creative with how they present their brand. With multiple images, brands can:
- Show off multiple products or services
- List steps for a process (e.g. signing up for services)
- Break up a larger image or banner into pieces
- And more!
Check out how other brands are making the most of carousels with these Facebook ad examples:
42. Apple TV
43. Benefit Cosmetics
44. Converse
45. Costco
46. DC
47. DICK’S Sporting Goods
48. Disneyland
49. Ford Motor Company
50. Gatorade
51. HOKA
52. Honda
53. IKEA
54. Loop
55. New Balance
56. Nordstrom
57. Outback Steakhouse
58. Rip Curl
59. UPMC
60. Wicked Clothes
Facebook collection ad examples
Facebook’s collection ads are a step up from carousel ads, with a primary banner image or video, followed by a carousel of images below it.
For clothing brands, collection ads are a convenient way to show off a specific line of merchandise. For others, these ads are an effective way to grab people attention with one image while still showing off multiple others.
Explore the different ways you can use collections to your advantage with these Facebook collection ad examples:
61. BloomChic
62. Culture Kings
63. Dead Threads Apparel
64. Fitglow Beauty
65. HOKA
66. Linen & Homes
67. OAK
68. Polène
69. Primally Pure Skincare
70. Sephora
71. Sleepy Mountain
72. WB Shop
4 tips for creating great Facebook ads
If you want to start creating show-stopping Facebook ads, there are a few things to remember. Keep these four tips in mind as you develop and launch your own Facebook ads.
1. Avoid text-heavy ads
No one like to read a lot when they don’t have to — emails, grammatical error-filled rants, directions, etc. The same goes for Facebook ads (or any ads, really).
When creating your next Facebook ad, keep the ad copy to a minimum. Make the necessary points and let your ad creatives do the rest of the talking. Your audience doesn’t want to feel like they have to do a lot of work just to look at your ad, so make it easy for them!
2. Show what makes you unique
Part of creating an ad campaign is hyping up your brand, and the best way to do that is to show off what makes you unique from others. On Facebook your competing with countless other brands for attention. Stand out by highlighting your unique selling points (USPs), like your expertise, product options, or even reviews!
Think of your ads as mini elevator pitches and let people know what makes your brand the best!
3. Know who you’re talking to
You’re audience needs to care about what you have to say in order for your ad to perform well. In order for them to care, you have to speak directly to them and appeal to their likes, dislikes, beliefs, etc.
This means knowing exactly who you’re targeting with each ad you create, that way you can ensure you’re creating personalized ad copy that’s relevant, timely, and helpful. If you don’t outline your target audience before creating an ad, it could feel directionless and disjointed, and ultimately perform poorly.
4. Give people a clear next step
The fun doesn’t have to end once someone’s seen your ad. Keep people engaged by including at clear CTA that gives them a next step, whether it’s “Explore our services!” or “Buy now!”
Having a CTA in your ad increases your chances of driving conversions and encouraging ad engagement. It tells audiences that you have more to offer than just an ad, and can sometimes be the thing that keeps them from scrolling away.
74% of people use social media when making a purchasing decision.
Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.
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Need more than Facebook ad examples to launch your campaign?
If you’re still struggling to create an ad campaign for your business, even with these Facebook ad examples, you can always partner with a facebook advertising agency, like WebFX. Our dedicated team of savvy social media specialists can help you launch numerous types of social media advertising to create revenue-driving campaigns. Call us at 888-601-5359 or contact us online to start building your strategy!
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Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
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WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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