42 Facebook Ad Examples That Every Marketer Needs to See

Social media platforms like Facebook allow you to create advertisements to reach your target audience and achieve your advertising goals for brand awareness, online sales, and even in-store visits. With networks like Facebook, you can get creative with your ads, but that’s not always easy.

That’s why we’ve compiled 30 of the best Facebook ad examples to get you inspired.

Keep reading to see each of these Facebook ad examples, plus learn about the different Facebook ad types and how to create a Facebook ad that’ll catch your audience’s attention and maybe even earn your business a spot on a list of great Facebook ad examples.

If you do need help building stellar Facebook ads, contact us online or call us at 888-601-5359 to learn how our social media advertising services can help your company earn more from advertising on not only Facebook but also Instagram, Twitter, LinkedIn, and more.

1.     King Arthur Flour

Ad Type: Photo

Why it works: King Arthur Flour delivers an excellent Facebook ad example. Not only does the company use an enticing image, but it also uses ad copy that appeals to new and experienced bakers. With this ad, people get excited about upping their baking game.

2.     Man Crates

Ad Type: Video

Why it works: Man Crates delivers one of the best Facebook ad examples. The copy, “It takes an average of 15 minutes to open our crates. Beat that” gives users a challenge that many can’t resist. Not to mention the ad uses humor, saying that the crate does not come with a timer.

3.     Mr. Rooter

Ad Type: Photo

Why it works: Mr. Rooter adopts a seasonal approach with this Facebook ad example. The ad’s image features a clogged pipe with watermelon, burger, lettuce, and more, which helps users think about their recent or upcoming holiday parties. In addition, the ad copy covers everything Mr. Rooter can do.

4.     La Colombe Coffee Roasters

Ad Type: Photo

Why it works: La Colombe Coffee Roasters, better known as La Colombe, offers a can’t-ignore visual for users browsing their Facebook feed. The company showcases the look of its product (making it easier for users to recognize) and then the deliciousness inside, which gets users ready to buy.

5.     Pokémon Go

Ad Type: Multi-Product

Why it works: Pokémon Go continues to advertise and build its user base. This ad takes advantage of the multi-product format, highlighting the different Pokémon (and their unique traits) that users can catch when they become a part of the online world of Pokémon Go.

6.     Poo~Pourri

Ad Type: Photo

Why it works: Poo~Pourri offers another example of a great Facebook ad. The company’s ad partners with another famous brand: Target. From the image, users can immediately recognize the Target logo, and from the ad copy, they can learn where to find Poo~Pourri during their next Target visit.

7.     Craftsman

Ad Type: Video

Why it works: Craftsman provides a unique example of a Facebook ad for giveaways. The brand promotes its exclusive line of tools, storage, and accessories, and then provides users the chance to win a range of Craftsman products.

8.     National Geographic

Ad Type: Photo

Why it works: National Geographic attracts potential and even current readers with this great Facebook ad example. The ad promotes National Geographic’s partnership with Audi naturally, highlighting an article about Norway’s adoption of renewable energy, which ties into Audi’s electric car.

9.     Re/Max

Ad Type: Multi-Product

Why it works: Re/Max provides a must-see Facebook ad example. The company’s ad leverages the multi-product format to appeal to a range of homeowners, from families to singles to retirees and more, which helps anyone see themselves working with Re/Max.

10. Penn State

Ad Type: Video

Why it works: Penn State offers when of the best Facebook ad examples for reaching a broad audience. Its ad, which highlights the work of a faculty member, can appeal to alumni, educators, and even future students. All these audiences can impact and benefit the university in different ways.

11. Sheetz

Ad Type: Multi-Product

Why it works: Sheetz also takes advantage of the multi-product ad style. This example of a Facebook ad showcases the different uses of multi-product ads. Sheetz uses the format to highlight its employee benefits and encourage applicants to apply.

12. Shutterfly

Ad Type: Photo

Why it works: Shutterfly offers another great Facebook ad example. Its ad takes advantage of the summer season, highlighting almost 20 different potential gifts (which users can create and make with Shutterfly). The ad copy also emphasizes how Shutterfly removes the hassle of gifting.

13. PSECU

Ad Type: Multi-Product

Why it works: PSECU aims to attract new members with this example from its Facebook ad campaign. The financial institute takes advantage of the multi-product format, like Sheetz, to showcase its member benefits, which range from its ratings to its joining bonuses.

14. Element Hotels

Ad Type: Video

Why it works: Element Hotels provides a Facebook video ad example that you’ll want to see. The hotel chain uses video to highlight the busyness of travel, as well as the restorative powers of staying at an Element Hotel.

15. Bluestone Perennials

Ad Type: Multi-Product

Why it works: Bluestone Perennials uses the multi-product ad type to get users excited about gardening. The images feature different flowers, as well as the nursery’s unique advantages, like its 100% guarantee and 1400 varieties of plants.

16. Rothy’s

Ad Type: Video

Why it works: Rothy’s takes a user-focused approach in this great Facebook ad example. The company uses Snapchat-like formatting to show that shoppers can toss the shoes in the wash without issue. In addition, the video highlights one of the store’s eye-popping styles.

17. Spotify

Ad Type: Video

Why it works: Spotify offers one of the best Facebook ad examples for personalization. The music streaming site uses its ad to promote its summer playlists that let your friends be the D.J.

18. Blue Nile

Ad Type: Photo

Why it works: Blue Nile delivers an excellent example of a Facebook ad that informs users, rather than motivates them to buy. The ad promotes the company’s expert guide on buying diamonds. It also highlights some of the brand’s unique selling points, like its 30-day return policy.

19. Vonage

Ad Type: Video

Why it works: Vonage appeals to an ultra-specific audience with this Facebook ad example. Its ad also emphasizes a massive pain point for its target audience: slow speeds. With its ad, Vonage shares that slow isn’t in its vocabulary, and it can help users get the fastest speeds for optimal connections.

20. Amazon Prime Video

Ad Type: Photo

Why it works: Amazon Prime Video captures the attention of its target audience with a meme-like image format. The ad highlights the streaming service’s upcoming comedy special by sharing a joke that will appeal to Jim Gaffigan fans.

21. Google

Ad Type: Video

Why it works: Google delivers one of the best Facebook ad examples that feature pets. The company’s ad for its Google Fi service adopts the perspective of a dog when it comes to creating a reliable, no-fuss phone plan.

22. Southwest Airlines

Ad Type: Photo

Why it works: Southwest Airlines promotes is seasonal sales with another great Facebook ad example. In an eye-catching photo, the airline highlights its lowest fares. Meanwhile, its ad copy entices users with the encouragement to treat themselves to a vacation they deserve.

23. Universal Studios Hollywood

Ad Type: Video

Why it works: Universal Studios Hollywood gets families looking for a day of adventure excited with its exclusive offer for early park admission. This Facebook video ad example also showcases the different rides and experiences that a user can have, as soon as they buy their ticket.

24. Uber

Ad Type: Photo

Why it works: Uber advertises its partnership with L.L. Bean with this example of another great Facebook ad. The ad offers users $15 off their fare to an L.L. Bean store. All they have to do is claim their offer and get ready for an evening of fun.

25. CONAN

Ad Type: Video

Why it works: CONAN also uses video to get viewers across the country to tune into the latest episode of “CONAN” on TBS. The video highlights the Funko POP! figures created of “CONAN” host, Conan O’Brien, and how users can win one.

26. IBM

Ad Type: Photo

Why it works: IBM offers one of the best Facebook ad examples for a company in the business-to-business (B2B) sector. The ad’s copy delivers, asking users whether they have 10 minutes, and if they do, hinting that they could build a chatbot in that time. It’s a must-click ad.

27. The Elder Scrolls Online

Ad Type: Video

Why it works: The Elder Scrolls Online provides an excellent example of a Facebook ad that engages users with not only video but also an irresistible offer and stellar trust signals. The ad highlights the millions of online players, as well as promotes a 50% discount on the video game.

28. Duluth Trading Company

Ad Type: Multi-Product

Why it works: Duluth Trading Company provides a great Facebook ad example for local campaigns. Its ad promotes the brand’s newest store and encourages users to come in and visit by highlighting the inventory, as well as offering a $10 discount.

29. Backcountry

Ad Type: Video

Why it works: Backcountry leverages several trust signals in this Facebook ad example. The company uses a testimonial, plus reveals that a Gearhead (one of the brand’s designated experts) recommends the product. The video format also demonstrates the product’s toughness and comfort.

30. Walt Disney World

Ad Type: Photo

Why it works: Walt Disney World provides another example of great Facebook ads with an informational, versus transactional approach. The company’s ad offers families insider tips for traveling and having the best time visiting Walt Disney World.

12 bonus Facebook ad examples

Need some more inspiration for your Facebook ad campaign?

Browse these 12 bonus Facebook ad examples:

1.      Canva

2.      Dunkin’

3.      Kroger

4.      Taylor Swift

5.      Ariat

6.      Carhartt

7.      Jack Daniel’s

8.      Best Buy

9.      Airbnb

10.   Pilot Flying J

11.   Progressive

12.   Darn Tough

How to find your own Facebook ad examples

If you want to see more Facebook ad examples, you’re in luck!

Facebook now makes it possible, via the Ads Library, for you to see any organization’s ads.

Find Facebook ad examples via the Ads Library with the following steps:

• Visit Ads Library
• Search by name, topic, or organization
• Use filters like country, inactive or active, platforms, and more to browse ads

Start browsing your competitor’s Facebook ads (and favorite brands) now!

4 types of Facebook ad examples featured

Interested in learning more about the types of Facebook ad examples featured, from video to photo ads?

Check out this breakdown (examples included) of the four Facebook ad examples mentioned:

1. PHOTO ADS

Photo advertisements feature a single picture that reflects the subject of the advertisement. It includes basic information to entice people to click on the ad.

David’s Bridal created a great example of a photo advertisement.

David’s Bridal ran an advertisement for a sale on their wedding gowns. They used a simple photo of a model in a wedding dress to highlight the sale and encourage Facebook users to learn more.

For their call-to-action (CTA), they enticed people to “Book Now” to schedule an appointment. Photo ads are one of the most commonly used Facebook advertising methods. These simple ads engage users and encourage them to act.

2. VIDEO ADS

Facebook video ads are a common way to advertise your business. Videos are a great way to engage your audience and catch their attention, and they encourage people to engage with your business.

Many companies use videos to get their message across. It is hard to keep your audience engaged, but videos work to increase engagement.

Video ads are effective because they immediately catch your audience’s attention. People’s eyes are drawn to things that move, and as soon as they scroll to the advertisement, it starts playing the video.

Xfinity wants to entice people to convert. One of the best things they do is include their rates. This provides the audience with valuable information that will help them convert.

In addition, Xfinity included a “Shop Now” button. If people like the prices they see, you want to make it as easy as possible for them to convert. By adding the “Shop Now” as their CTA, Xfinity will see more people convert from their ad.

Video advertisements are a great option to reach new leads and encourage them to act.

3. OFFER ADS

If you’ve ever scrolled through your Facebook feed, you’ve probably seen an offer ad. These are advertisements that promote discounts on a product or service. When you use offer ads, you can entice people to become customers.

These advertisements are set up to help customers convert right away. Customers go from the Facebook ad straight to the page to make a purchase. It eliminates extra steps, which increases conversions.

James Allen Rings created an advertisement that is a very effective offer ad.

In this advertisement, James Allen Rings offered 15% off a ring setting when the diamond is over $4,000. This is an advertisement that would appear in the feed of anyone looking at wedding or engagement rings. It is an enticing advertisement because it offers a discount on part of the ring.

One of the strongest elements of this advertisement is the offer deadline. The deadline is an important part of an offer ad because it entices people to act immediately. They want to get the deal before it is gone.

James Allen Rings also includes a “Shop Now” button, which directs users straight to their selection of engagement rings. These advertisements entice people to make a purchase before the offer ends.

Offers ad are a great option for your business if you are running a sale or have a limited time deal. They entice people to make a purchase, which means more conversions for your business.

4. MULTI-PRODUCT ADS

These advertisements are a great way for your company to showcase numerous products. Multi-product ads are set up with a carousel, so people can scroll through the photos.

Nissan created a multi-product ad to show off different photos of their cars.

Nissan created this advertisement to generate buzz about their sales event. The Nissan 2018 is their feature product of the ad. In the advertisement, they feature different pictures of the Nissan Rogue. These photos entice users to check out the car.

Each photo has a CTA button at the bottom. In this case, Nissan used “Shop Now” to encourage its audience to look at the car, as well as other similar cars. This ensures that, if one of the photos piques their interest, they can go directly to Nissan’s site to see their selection of cars.

Multi-photo ads are a great way to showcase different products in one area. It gives your company the ability to entice users better because you have multiple options.

Two additional Facebook ads businesses can use include:

RETARGETED ADS

Have you ever looked at a product and saw ads for it a few days later? If you have, you’ve experienced seeing retargeted ads. These advertisements are meant to entice people to convert.

When you run retargeted ads, you are working with a specific list of people. These are people you know are interested in your products. You want to entice them to buy the product by keeping it fresh in their minds.

DateBox uses retargeted ads to convince interested parties to try their boxes.

In this case, this advertisement appears in the feed of someone who was researching DateBox. They didn’t convert, but they may still have interest in the product.

DateBox takes a unique approach with their retargeted ads. They tell the story of someone who tried a DateBox and their experience with that box. It gives an authentic account of how the boxes work and how someone liked it.

If someone was looking at DateBox and saw this ad, it may entice them to convert. This ad takes an authentic approach with the product. It is a great way to keep the product in the forefront of the customer’s mind.

Retargeted ads are a great way to entice people to convert. By using these ads, you will earn more conversions for your business.

BOOSTED POSTS

Boosted posts are a little unique compared to the other options. These aren’t advertisements that are created through Facebook’s Ad Manager. Instead, these are posts that are already on a company’s page that they pay money to reach more people.

Many criticize this option because there are fewer options for bidding, targeting, and pricing. Despite this, there are ways to make these posts effective to advertise your business.

For a business like Wawa, the goal of their advertising campaigns is to draw people to stop at their convenience store. Their ads need to engage their audience to think about making a trip to Wawa. So, they utilize boosted posts to advertise their business.

It is a simple photo of a Wawa sign covered in snow that says “below-average temperatures, above average #WawaRun.” While it may not seem like it is advertising much, the boosted post is very effective for enticing people to go to Wawa. The usage of #WawaRun capitalizes on the popular trend of making a quick trip to Wawa.

This boosted post effectively advertises Wawa because it makes users think about visiting their establishment. It is a great way to use boosted posts to generate more foot traffic for your business.

Boosted posts can be used for anything. Whether you want more followers, conversions, or foot traffic, you can use these posts to reach more leads. It is a great opportunity to draw in leads and earn more conversions for your business.

4 tips for creating better Facebook ads

If you want to start creating better Facebook ads, there are a few aspects you need for every advertisement. These aspects will help you make your advertisements more engaging and interesting to your audience. You will see better results by implementing these three tips.

1. MAKE YOUR ADS VISUAL

Visuals engage your audience. They catch your audience’s attention and make them take an interest in your ads.

Ads with visuals make a bigger impact on your audience. They won’t remember a block of text they read, but they will remember a photo or video. You need to make your visual elements appealing to your audience.

By using visual elements, you will see better engagement with your ads.

2. DEMONSTRATE VALUE

What does your ad have to offer your audience? You need to show your audience the value of your advertisement.

There are numerous ways to build interest in your advertisements. You can promote a deal or a sale, or you can show a unique feature of your business. When you create these ads, you need to show people what they will get out of it.

You also want to show why your business is the best choice. Why should they choose you over competitors? What do you have to offer them that is unique?

Overall, you need to show your audience what they will get if they choose your company or products.

3. CREATE RELEVANT ADS

You need to choose your audience from the beginning. If you don’t have the right audience, you will waste money advertising to people who aren’t interested in your products or services. It is important that you know your target audience first, so you can create the right advertisements.

It may seem difficult to see if your ad is relevant, but it isn’t. Facebook gives your ads a relevancy score, which is based on the relevancy of the image, destination page, and ad copy. The more relevant your ad is to your audience, the higher your ad will rank.

By creating more relevant advertisements, you will earn better leads for your business.

4. INCLUDE A CALL TO ACTION (CTA)

A call to action (CTA) is an important part of your advertisement. People may see your ad and love it, but how do they take the next step? A CTA guides your audience to the next logical step in the process.

Your CTA tells people to make a purchase, download something, or learn more. The important part is that it should entice them to take a certain action that is relevant to your ad.

By including a CTA in your ads, you will see more engagement and conversions with your ads.

Need more than Facebook ad examples to launch your campaign?

If you’re still struggling to create an ad campaign for your business, even with these Facebook ad examples, you can always partner with a social media advertising agency, like WebFX. Our dedicated team of savvy social media specialists can help you launch numerous types of social media advertising to create revenue-driving campaigns.

Call us at 888-601-5359 or contact us online to start building your strategy!