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Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
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Transparent CRO Focus Group Pricing
Tailored to Your Business Goals

Focus group testing is a flexible option within our ongoing CRO strategies. Your CRO strategist will recommend focus group testing as needed to generate new ideas for your website or get feedback on new web designs.

Essential CRO

$1,500 – $2,200 per month
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    • Smaller websites
    • Businesses focused on lead generation
    • Websites built or redesigned in the last 5 years
    • Businesses looking for simply some user research and testing to support website decision making

Custom CRO

$3,000 – $4,400 per month
business medium

Enterprise CRO

$8,000+ per month
business large

Our CRO Experts Delivered 2,605 Assets for Clients Last Year

Get expert help improving your website conversion rate and start increasing your ROI from inbound marketing experts. Connect with a WebFX strategist to see how CRO can help you reach your business goals in 2024!

Get a Custom Quote

Your search for website focus group services ends here

When your company partners with WebFX, you:

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Reclaim your work day

Earn back the time to focus on other marketing initiatives with our website focus group services, which provide a full-service solution to improving your site’s performance.

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Set your involvement level

Step back (or join in) with our award-winning services, which provide the skills, tools, and resources need to analyze your site and discover the most impactful opportunities.

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Expand your team

Access industry-specific experts in user experience and conversion rate optimization to make data-driven decisions that outperform the competition.

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Scale your strategy

Scale digital marketing strategies, from search to paid to email, with our full-service solutions for driving revenue from digital.

Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s website focus group services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account


Why invest in focus groups?

A website focus group will:

  1. Provide real user feedback on the areas of your site that impact visitor interaction through organized focus group sessions
  2. Help you understand how to best present information to ensure your visitors perceive your company as credible and helpful
  3. Provide analysis of website focus group results and data-informed, actionable recommendations from our team of website conversion experts

The most cost-effective way to increase sales and quality leads via your website is by increasing the likelihood that your existing visitors turn into customers or carry out a desired action.

What is WebFX’s process?

The process of web focus groups begins by outlining your company or organization’s goals and site-specific objectives. With these end-goals in mind, our Internet marketers will create a website usability questionnaire consisting of carefully crafted questions used to generate significant insights necessary to meet these goals.

We know what questions to ask a website focus group to be able to understand what your visitors are thinking while browsing your site.

We know how to identify whether or not your visitors understand the purpose of your site. We know what to inquire in order to determine what may encumber your visitors’ overall experiences on your site and what may hinder them from ultimately making a purchase, filling out a lead form or acquiring the information they seek.

Our usability questionnaires encompass fundamental questions enabling us to truly get in the mind of your visitor. The questions will be on topic and focus on the ideas that will meet your goals, guaranteeing the information received is relevant and beneficial to you.

We will consider web focus group questions like the following:

  • Are you answering every question imaginable visitors may have within the context of your site?
  • Are your visitors provided with enough information to understand what your organization stands for?
  • Is the perception your users have of your company or organization accurate and ideal?
  • Do your site visitors know how to complete a purchase?
  • Is your key information easy to find?

At WebFX, we will discover the answers to all of these questions and more within a website focus group study.

After the usability questionnaire is complete, we will distribute this questionnaire to unbiased testers we select who fit your target demographic.

The selection of participants is a critical step in the website focus group process. Participants for the website focus group study are carefully selected to match your demographic group and target audience so the data you receive is in line with the users of your site and the information you are provided is pertinent to you.

Our focus group testers will answer the questions we have asked in the questionnaire based on their interaction with the site.

These live testers will provide us with feedback on the overall design, navigation and usability of your website. Based on the feedback we collect, we provide you with information and recommendations on how the design and layout of your site can be improved for your intended audience.

By knowing how users think and feel about your site, you gain key insights on how you can best tailor your site to your intended audience.

Based on the thoughts and opinions obtained, we can infer how your target audience is using your site and what they need in order to reach objectives more efficiently. The information acquired will add to the overall understanding of your site’s target audience and identify any areas for improvement.

After acquiring the appropriate sample size, we will come to conclusions based on our findings from the website focus group study and make recommendations accordingly.

Our team has the expertise needed to create successful websites, and we use that edge to analyze the results. This ensures we provide solutions based not only on the group’s findings, but also the most current practices in web design.

We will present the results to you as suggested areas of improvement, as well as outline elements that are working and should continue to be integrated within your site.

Website focus group services

FeaturesStandard (current clients only)Advanced (current clients only)
Setup of website heatmapsUp to 25 pagesUp to 50 pages
Setup of visitor click tracking recordingUp to 25 pagesUp to 50 pages
Web testing with visitor usability reporting
Setup of visitor website questionnaire (on website)
Analysis of web heatmap data
Analysis of website visitors
Dedicated – Project Manager
Executive summary on conversion maximization
Video of website user experience provided
Raw heat map data provided
Reporting on web visitor focus group findings
Creation of usability questionnaire
Creation of visitor “script” for testing
500+ SMEs behind campaign driving results
Creation of goal-based web objectives questionnaire with associated time (unique testers per questionnaire)10 testers25 testers
Branding / product perception questionnaire (unique testers per questionnaire)
Usability questionnaire – existing stakeholders (unique testers per questionnaire)
Usability questionnaire – independent testers (unique testers per questionnaire)
“5 second test” on web pagesUp to 20 pagesUp to 20 pages
Raw data from web questionnaire provided
Executive report on questionnaire feedback
Need more information? Call Us: 888-601-5359

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