What Do Digital Marketing Services Include? & How Digital Marketing Services Work

When you think about digital marketing services, what comes to mind? Do you think of optimizing your website? Or do you think of paid advertising? Both strategies are part of digital marketing, but they don’t represent everything that you get when booking with an agency.

So, what do digital marketing services include?

This page will break down a list of marketing services you can expect with an agency, as well as how digital marketing services work. Here’s an overview of what we’ll cover:

What Do Digital Marketing Services Include?

• Digital strategy
• Search engine optimization (SEO)
• Paid advertising
• Social media marketing
• Web design and development
• Email marketing
• Content marketing
• Video marketing
• Artificial intelligence (AI) integrations

If you want to learn more about how digital marketing can transform your business, call 888-601-5359 to speak with a strategist!

8 main digital marketing services

This list of marketing services will give you an idea of what you can get from your digital marketing agency.

1. Digital strategy

Digital strategy involves planning what steps your company will take to establish an online presence across digital channels. The goal of digital strategy is to plan your approach to online marketing, including:

• Who you’re targeting
• What channels you’ll use
• Your marketing goal(s)

If you work with an agency for digital strategy, they’ll likely use a blend of channels to market your business effectively. However, digital strategy is more big-picture oriented, meaning you can improve your marketing approach overall instead of just focusing on one specific area.

2. SEO

SEO is the practice of making optimizations to your website to increase your rankings in organic search results. With SEO, you become more visible to prospects and improve your overall visibility in search results.

Some types of SEO to note are:

• Off-page: Changes made outside your website that improve SEO.
• On-page: Changes made on your website that improve SEO.
• Technical: Changes made to the backend of your website that improve SEO.

SEO involves continual analysis of your website to monitor traffic, rankings, and visibility. With this service, you will get an SEO evaluation, and then your agency will implement and monitor the changes that impact your site the most.

3. Paid advertising

Next on our digital marketing services list is paid advertising. Paid advertising is, as it sounds, the process of using promoted content to showcase your business and brand to prospects.

There are many types of ads, including:

• Pay-per-click (PPC)
• Display ads
• Social media ads
• Email ads
• Local Service Ads
• And more!

This digital agency service includes everything from creating the ad and landing page to tracking its performance and monitoring your advertising budget. Your digital marketing partner will create ad campaigns for your services and products while meeting your budget and company goals.

4. Social media marketing

Social media marketing is the process of increasing reach across social media channels. You can choose from organic social media campaigns or paid advertisements to place your business in front of customers.

Typical social media services will include:

• Creating social media content, like photos, videos, text posts, etc.
• Responding to and monitoring comments and messages
• Handling negative reviews and comments
• Creating and managing social media advertisements
• Integrating in-app shopping features with your products

Social media is a great way to build trust with your prospects and current customers. Your social media marketing team will manage your accounts inside and out to make sure your campaigns       drive more traffic and revenue for your business.

5. Web design and development

Web design and development is the process of creating and maintaining a safe, attractive website for your business.

Hiring a web design agency opens you up to a team of experts in coding, design, security, and more. Web design leans more toward the visual aspects of a website, while the developers handle the backend operational aspects of running a website.

With web design services, you’ll get the following:

• Custom graphics and color palettes
• UX design features
• Content sharing and implementation
• Layout testing

Web development services include:

• Website maintenance
• Website testing
• Custom applications
• Backend web development
• Security checks and improvements
• Ecommerce functionality

6. Email marketing

Email marketing is the process of using email to promote your business to new and existing clients. With email marketing, you can create an open line of communication and share updates and promotions with your readers.

Email marketing services will include the following to give you a seamless experience and build your subscriber list:

• Writing and designing emails
• Planning, launching, and monitoring email campaigns
• Testing email designs
• Segmenting email subscriber lists
• Generating ideas for new email campaigns
• Analyzing email marketing KPIs

7. Content marketing

Content marketing involves creating and sharing online material to boost your visibility, traffic, and, ultimately, sales. With content marketing, you can grow your brand through beneficial material for your users.

And, with content marketing services, you can take the work of creating and launching content off your plate. Some content examples include:

• Social media posts
• Blogs
• Informational posts
• Whitepapers
• Ebooks
• Videos
• Infographics
• Downloadable content
• Podcasts
• Case studies
• Research findings

Your content marketing agency will handle the creation, implementation, and analysis of all of your content. They will create a strategic plan for publishing content that brings people to your business.

8. Video marketing

Our last digital agency service is video marketing. Video marketing is the process of creating videos to highlight your business’s services and offers.

However, videos do not have to be strictly promotional — many companies invest in video marketing to build their client resources and promote industry knowledge.

When you hire a video marketing agency, you can expect the following from your services:

• A set number of high-quality, edited videos
• Branded scripts that reflect a range of topics within your industry
• Access to their equipment and video editors
• And more!

9. AI integrations

The final point on our list of marketing services is AI integrations and offerings. With AI becoming more and more mainstream in the marketing world, more marketing companies will offer AI integrations and services to their clients.

Some examples of AI services for digital marketing include:

• Using AI for content research and keyword solutions
• Adding AI chatbots for 24/7 availability
• Create PPC ads based on A/B test results
• Create automated content based on previous emails
• And more!

How digital marketing services work

When you work with an agency, you might not sign up for their entire list of marketing services. You’ll likely come up with an idea of what you want, or your agency will decide the best course of action for your business.

Here’s what you can expect when you reach out to a company for digital marketing services:

• Initial assessment: Before your agency dives into strategy and planning, they will evaluate your business as it stands. They will look at your website, current marketing strategy, goals, and audience to create the ideal marketing plan using some or all of the services above.
• Industry research: Another aspect of research involves learning more about your industry and niche. This part of digital marketing makes it easier for your marketing agency to find and attain customers in your field.
• Competitor analysis: Your agency will also examine your competitors to see how they rank and what digital marketing strategies work well for your market.
• Optimized campaigns: This is the part where choosing digital marketing tactics comes into play. Your agency will select and implement campaigns that reflect the information they’ve learned above to give you the best strategy for earning more revenue.
• Ongoing reporting and analytics: Any good digital marketing services list will also mention ongoing reporting and analytics. Your marketing agency will track and measure your marketing campaigns to ensure you are reaching new leads — and turning them into sales.

WebFX helps companies like yours reach their business goals

“Our marketing department has a lot of key performance indicators that WebFX has always helped us achieve… WebFX has always worked hard to make sure that we’re getting what we need out of the partnership, not just what may seem like the best result.”

HydroWorx

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Get expert digital marketing services from WebFX!

Once you understand the basics of digital marketing services, the next step is selecting your provider. For the best results and the highest ROI, choose a full-service digital marketing agency like WebFX.

We bring 29 years of experience to every digital marketing campaign we create. With our help, you can earn more leads, sales, and revenue to grow your marketing ROI and bottom line.

Want to learn more? Learn about our digital marketing services and contact us online for a free, no-obligation quote!