Benefits of explainer videos
If you’re wondering if explainer video services are right for your company, check out some benefits below!
1. They keep site visitors engaged
Explainer videos do a lot of things, but one thing they do really well is to keep site visitors engaged. When you implement explainer videos on your site, you’ll be able to hold visitors’ attention for longer than you would with plain text content.
That’s because it presents the same information you write paragraphs about in a fun, appealing way.
Users engage with videos because they tell them the same information they would get from reading text, but they don’t have to read anything. In fact, they can sit back, relax, and listen to the content and see captivating animations or videography to match.
2. They show, not tell
One of the biggest things to remember when presenting information to an audience, is that they react better when things are shown to them instead of told.
Imagine you’re shopping for a new cooktop for your kitchen. The brand you’re shopping with really knows what they’re talking about, which means their textual description uses a lot of technical terms that you’re not too familiar with.
Luckily though, they also provide an explainer video to show — as well as tell — you everything you need to know about the cooktop that you’re interested in.
With an explainer video, they’ll be able to show you the features of the cooktop — like how the cooking surfaces are arranged, how to preheat the oven, how to turn on the overhead vent, and more.
It’s much easier for users to understand when you provide them with pictures, animations, and video of a product or service instead of just talking about it.
It’s much easier for them to digest, which means there’s a much higher chance they’ll convert.
3. They increase conversions
If you’re looking for a tactic that will increase overall conversions on your website, explainer videos can help.
With a combination of their ability to show a potential customer exactly what they’re getting, and the engaging nature, explainer videos can help drive conversions to your online business.
In fact, 73% of customers are more likely to purchase a product or service if they’ve seen a video about it first.
4. They’re a great asset to your website
Not only do explainer videos help teach users about your products and services and increase conversions, they're also a great asset for your website.
When engagement with your pages increases, that means users are staying on your website for longer, which is a great signal to Google. By staying on your website, site visitors send a signal to Google that they’re reading information they can benefit from and that your information is valuable.
Not only that, but videos help to bring your pages to life as well. They help break up long chunks of text to make your page more aesthetically pleasing and act as an additional way to set you apart from your competition.
What industries can benefit from explainer video services?
If you’re wondering if your industry would be a good candidate for explainer video services, the answer is yes.
Explainer videos are great for virtually any industry that sells goods or provides services.
Here are a few ways that different industries could utilize explainer videos on their website:
Restaurants, caterers, and bars
- How to make your famous mixed drink at home
- Your catering process and how you set up your venues
- How food is typically arranged at large events
- How to pour the perfect beer
- Where you get your locally-sourced ingredients
Home and repair
- How you’ll drywall a client’s home
- How to hang a photo and make sure its level on your wall
- The process you’ll use to help a client choose a color palate that fits their personality
- How you’ll help fix a leaky faucet
- How to use a staple gun
- How you’ll lay new hardwood floors
Health and wellness
- How you’ll draw blood on a child
- How you determine if you have the flu
- How to check into your offices
- How your services can help heal addiction
- How to rent a yoga mat from your rental center
Industrial
- How oil is drilled
- How your products are manufactured
- How you go about installing a kitchen
Retail
- How your products are made
- How to use your products
- Where your products can be used
- Other people using your products
Now that you’ve seen just a few of the ways that different industries can employ explainer videos on their website, what are you waiting for?
Explainer video services from WebFX
If you’re interested in implementing explainer videos on your website but aren’t sure where to get started, WebFX can help.
We’re a full-service Internet marketing agency that is based in Harrisburg, PA and has offices all around the U.S.
We strive to treat our clients like family, and to do so, we want to get to know your business, your industry, your competitors, and your goals and work together to make them happen.
We’ve driven over $2.4 billion in revenue for our clients so far, and we know that's just the beginning of the success we’ll continue to drive for our clients (including you)!
If you’re interested in explainer videos for your website, contact us online today for a free quote or call us at 888-601-5359.
We can’t wait to create custom explainer videos for you!
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