What are explainer videos?
Since website users are so hungry for instant information, explainer videos are a great way to provide that instantaneous brain food to your site visitors.
You'll be able to choose between 5 different styles of animated video, depending on your business and goal of the video.
The videos will help improve your site content by providing an alternative way for users to gain information without reading through all of your content.
Your videos will have your logo, feature your brand colors in the title, and even have commercially licensed music to give an added professional touch.
Some explainer videos will require a script if they’re filmed by us, and we’ll happily provide the script for you.
Explainer videos are typically 45 seconds to two minutes in length — short and sweet to keep users engaged!
Explainer Video Examples from WebFX
We customize all Explainer videos for our clients by implementing ideas and our use of your branded colors and fonts. These videos allow us to access your preferences at the start of your project! Please review the template options below and let your account manager know which video style you’d like your video to emulate.
Did we mention...
You'll get the following with WebFX Pro-level videos:
Custom character design
Using over 2,000 design attributes, our video specialists can create a unique character to deliver your message. Share your vision to have your spokesperson, your CEO, or another identifiable person represent your business. Your custom character will make your explainer video more personable while teaching your audience about your products or services.
Custom illustrated assets
Up to five custom illustrations made by WebFX’s skilled designers can be used to portray prominent places or things about your business. We can create immersive backdrops like your storefront or lobby, and interchangeable objects like your company vehicles or your specialty product. If you love sharing statistics like we do, we’ll also help create charts, graphs, and other visuals for characters to explain.
Benefits of explainer videos
If you’re wondering if explainer video services are right for your company, check out some benefits below!
1. They keep site visitors engaged
Explainer videos do a lot of things, but one thing they do really well is to keep site visitors engaged. When you implement explainer videos on your site, you’ll be able to hold visitors’ attention for longer than you would with plain text content.
That’s because it presents the same information you write paragraphs about in a fun, appealing way.
Users engage with videos because it tells them the same information they would get from reading text, but they don’t have to read anything. In fact, they can sit back, relax, and listen to the content as it’s fed to them, and see captivating animations or videography to match.
2. They show, not tell
One of the biggest things to remember when presenting information to an audience, is that they react better when things are shown to them instead of told.
Imagine you’re shopping for a new cooktop for your kitchen. The brand you’re shopping with really knows what they’re talking about, which means their textual description uses a lot of technical terms that you’re not too familiar with.
Luckily though, they also provide an explainer video to show, and not tell you all about the cooktop that you’re interested in.
With an explainer video, they’ll be able to show you the features of the cooktop — like how the cooking surfaces are arranged, how to preheat the oven, how to turn on the overhead vent, and more.
It’s much easier for users to understand when you provide them with pictures, animations, and video of a product or service instead of just talking about it.
It’s much easier for them to digest, which means there’s a much higher chance that they’ll convert.
3. They increase conversions
If you’re looking for a tactic that will increase overall conversions on your website, explainer videos can help.
With a combination of their ability to show a potential customer exactly what they’re getting, and the engaging nature, explainer videos can help drive conversions to your online business.
In fact, 73% of customers are more likely to purchase a product or service if they’ve seen a video about it first.
4. They’re a great asset to your website
Not only do explainer videos help teach users about your products and services, and increase conversions, they also act as a great asset for your website.
When engagement with your pages increase, that means that users are staying on your website for longer, which is a great signal to Google. By staying on your website, site visitors send a signal to Google that they’re reading information that they can benefit from, and that your information is informational.
Not only that, but videos help to bring your pages to life. They help break up long chunks of text to make your page more aesthetically pleasing, and act as an additional way to set you apart from your competition.
What industries can benefit from explainer videos?
If you’re wondering if your industry would be a good candidate for explainer videos, the answer is yes.
Explainer videos are great for virtually any industry that sells goods or provides services.
Here are a few ways that different industries could utilize explainer videos on their website:
Restaurants, caterers, and bars
- How to make your famous mixed drink at home
- Your catering process and how you set up your venues
- How food is typically arranged at large events
- How to pour the perfect beer
- Where you get your locally-sourced ingredients
Home and repair
- How you’ll drywall a client’s home
- How to hang a photo and make sure its level on your wall
- The process you’ll use to help a client choose a color palate that fits their personality
- How you’ll help fix a leaky faucet
- How to use a staple gun
- How you’ll lay new hardwood floors
Health and wellness
- How you’ll draw blood on a child
- How you determine if you have the flu
- How to check into your offices
- How your services can help heal addiction
- How to rent a yoga mat from your rental center
Industrial
- How oil is drilled
- How your products are manufactured
- How you go about installing a kitchen
Retail
- How your products are made
- How to use your products
- Where your products can be used
- Other people using your products
Now that you’ve seen just a few of the ways that different industries can employ explainer videos on their website, what are you waiting for?
Explainer video services from WebFX
If you’re interested in implementing explainer videos on your website, but aren’t sure where to get started, WebFX can help.
We’re a full-service Internet marketing agency that is based in Harrisburg, PA, and has offices all around the U.S.
We strive to make our clients like family, and to do so, we want to get to know your business, your industry, your competitors, and your goals, and work together to make them happen.
We’ve driven over $1 billion in revenue for our clients so far, and we know that it’s just the beginning of the success we’ll continue to drive for our clients. (Including you!)
If you’re interested in explainer videos for your website, contact us online today for a free quote, or call us at 888-601-5359.
We can’t wait to create custom explainer videos for you!
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