Explainer Video Services and Pricing from WebFX

With the average attention span of today’s Internet users peaking at about eight seconds, it’s more important than ever to get information across to them in as little time as possible. With explainer videos, you can do just that. They allow you to provide a brief, animated description of a product or service to your site visitors — making it easy for them to absorb and understand. Keep reading to learn more about explainer videos and our explainer video services.

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Basic Plan

$1,200 / video
Up to 45 Seconds
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  • Professional voice over (male or female)
  • Up to 5 scenes
  • Script up to 120 words

Premium Plan

$2,400 / video
Up to 90 Seconds
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  • Lip sync animation for voice over
  • Up to 10 scenes
  • Script up to 200 words

10X Plan

$3,600 / video
Up to 3 Minutes
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  • Custom character voices and regional accents
  • Up to 20 scenes
  • Script up to 300 words

Pro Plan

$6,000 / video
Up to 3 Minutes
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  • Custom character design & visual assets
  • Up to 20 scenes
  • Script up to 300 words

What are explainer videos?

Explainer videos are short videos that describe your products, your services, or another aspect of your business. These videos are an engaging way to introduce website visitors to an important concept related to your business.

About explainer videos from WebFX

Since website users are so hungry for instant information, explainer videos are a great way to provide that instantaneous brain food to your site visitors.

These videos improve your site's usability by providing a way for users to gain information other than reading through all of your copy.

When you choose WebFX's explainer video services, you'll be able to select from five different styles of animated video. Your videos can feature your logo, your brand colors, and even commercially licensed music to provide an added professional touch.

Explainer videos are typically 45 seconds to two minutes in length — short and sweet to keep users engaged! If you need a script for your explainer video, we'll happily provide one.

Explainer video examples from WebFX

We customize all explainer videos for our clients by tailoring your videos to your goals, implementing ideas you provide, and using your brand colors and fonts. This approach to explainer video production allows us to assess your preferences at the start of your project! Please review the template options below and let your account manager know which video style you’d like your video to emulate.









Did we mention...

You'll get the following with WebFX pro-level videos:

Custom character design

Using over 2,000 design attributes, our video specialists can create a unique character to deliver your message. Share your vision to have your spokesperson, your CEO, or another identifiable person represent your business. Your custom character will make your explainer video more personable while teaching your audience about your products or services.

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Custom illustrated assets

Up to five custom illustrations made by WebFX’s skilled designers can be used to portray prominent places or things related to your business. We can create immersive backdrops like your storefront or lobby, and interchangeable objects like your company vehicles or your specialty product. If you love sharing statistics like we do, we’ll also help create charts, graphs, and other visuals for your custom explainer video.


Top-notch explainer videos from WebFX

It’s more crucial than ever to grab a site visitor’s attention and keep it — but that can be easier said than done.

Explainer videos present a golden opportunity to support your page content, drive conversions, and teach your audience about your products and services in a new, exciting way.

Check out our explainer video pricing below.

Give us a call to see how explainer video services can help your business! 888-601-5359

Are you ready to start utilizing explainer videos on your website? Contact us online to chat with an experienced strategist from our team about creating custom explainer videos that explain your brand, your products, and your company as a whole.

We get it — sometimes you want to speak straight to the source. To speak with a Digital Marketing Specialist about our marketing services, feel free to give us a call at:


WebFX has been amazing every step of the way. Very up front and honest during the initial sales period and extremely knowledgeable every step after that. Highly recommended.

Project Manager

WebFX Explainer Video Services

Get the details of our explainer video services and pricing below:

Features Basic Premium 10X Pro
Video Length Up to 45 Seconds Up to 90 Seconds Up to 3 Minutes Up to 3 Minutes
Number of Scenes 5 10 20 20
Number of Revisions 1 2 3 3
Script Writing Up to 120 Words Up to 200 Words Up to 300 Words Up to 300 Words
Professional Voice Over Male or Female Male or Female Male or Female Male or Female
Voice-over Tone Options 1 4 5 5
--- Corporate
--- Cheerful
--- Inspirational
--- Serious
--- Custom (Select from a Short List of Character Voices & Regional Accents)
Topic Research & Generation
One Script Revision
Video SEO Optimized & Website Integrated
Video Resolution - HD
Eye-catching Thumbnail Image
Dedicated Project Manager
Social Calendar Integration
Reporting & Insights
Title Image w/ Logo
Custom Brand Fonts & Colors in Titling
Commercially Licensed Music
Source mp4 file provided
Lip Sync Animation for Voice Over
Transcription for SEO
Custom Character Design (From 2000 Character Attributes)
Custom Illustrated Assets (Max of 5)
Social Media Promotion Budget $500
Investment $1,200 $2,400 $3,600 $6,000
See Demo
Need more information? Call Us: 888-601-5359

Benefits of explainer videos

If you’re wondering if explainer video services are right for your company, check out some benefits below!

1. They keep site visitors engaged

Explainer videos do a lot of things, but one thing they do really well is to keep site visitors engaged. When you implement explainer videos on your site, you’ll be able to hold visitors’ attention for longer than you would with plain text content.

That’s because it presents the same information you write paragraphs about in a fun, appealing way.

Users engage with videos because they tell them the same information they would get from reading text, but they don’t have to read anything. In fact, they can sit back, relax, and listen to the content and see captivating animations or videography to match.

2. They show, not tell

One of the biggest things to remember when presenting information to an audience, is that they react better when things are shown to them instead of told.

Imagine you’re shopping for a new cooktop for your kitchen. The brand you’re shopping with really knows what they’re talking about, which means their textual description uses a lot of technical terms that you’re not too familiar with.

Luckily though, they also provide an explainer video to show — as well as tell — you everything you need to know about the cooktop that you’re interested in.

With an explainer video, they’ll be able to show you the features of the cooktop — like how the cooking surfaces are arranged, how to preheat the oven, how to turn on the overhead vent, and more.

It’s much easier for users to understand when you provide them with pictures, animations, and video of a product or service instead of just talking about it.

It’s much easier for them to digest, which means there’s a much higher chance they’ll convert.

3. They increase conversions

If you’re looking for a tactic that will increase overall conversions on your website, explainer videos can help.

With a combination of their ability to show a potential customer exactly what they’re getting, and the engaging nature, explainer videos can help drive conversions to your online business.

In fact, 73% of customers are more likely to purchase a product or service if they’ve seen a video about it first.

4. They’re a great asset to your website

Not only do explainer videos help teach users about your products and services and increase conversions, they're also a great asset for your website.

When engagement with your pages increases, that means users are staying on your website for longer, which is a great signal to Google. By staying on your website, site visitors send a signal to Google that they’re reading information they can benefit from and that your information is valuable.

Not only that, but videos help to bring your pages to life as well. They help break up long chunks of text to make your page more aesthetically pleasing and act as an additional way to set you apart from your competition.

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Longterm Partnerships

Over 90% of WebFX clients continue partnering with us into year 2 of their campaign.

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What industries can benefit from explainer video services?

If you’re wondering if your industry would be a good candidate for explainer video services, the answer is yes.

Explainer videos are great for virtually any industry that sells goods or provides services.

Here are a few ways that different industries could utilize explainer videos on their website:

Restaurants, caterers, and bars

  • How to make your famous mixed drink at home
  • Your catering process and how you set up your venues
  • How food is typically arranged at large events
  • How to pour the perfect beer
  • Where you get your locally-sourced ingredients

Home and repair

  • How you’ll drywall a client’s home
  • How to hang a photo and make sure its level on your wall
  • The process you’ll use to help a client choose a color palate that fits their personality
  • How you’ll help fix a leaky faucet
  • How to use a staple gun
  • How you’ll lay new hardwood floors

Health and wellness

  • How you’ll draw blood on a child
  • How you determine if you have the flu
  • How to check into your offices
  • How your services can help heal addiction
  • How to rent a yoga mat from your rental center


  • How oil is drilled
  • How your products are manufactured
  • How you go about installing a kitchen


  • How your products are made
  • How to use your products
  • Where your products can be used
  • Other people using your products

Now that you’ve seen just a few of the ways that different industries can employ explainer videos on their website, what are you waiting for?

Explainer video services from WebFX

If you’re interested in implementing explainer videos on your website but aren’t sure where to get started, WebFX can help.

We’re a full-service Internet marketing agency that is based in Harrisburg, PA and has offices all around the U.S.

We strive to treat our clients like family, and to do so, we want to get to know your business, your industry, your competitors, and your goals and work together to make them happen.

We’ve driven over $2.4 billion in revenue for our clients so far, and we know that's just the beginning of the success we’ll continue to drive for our clients (including you)!

If you’re interested in explainer videos for your website, contact us online today for a free quote or call us at 888-601-5359.

We can’t wait to create custom explainer videos for you!

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